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Dog Food in the United Kingdom

April 2021

Retail volume sales of dog food were on a declining trend until 2019, mainly due to the slow decline in the dog population. In 2020, volume sales returned to growth, thanks to the first rise in the dog population for many years. The rise in dog ownership was due to the numerous COVID-19 lockdowns in the country, which led to home seclusion and more people wanting the companionship of owning a dog to deal with their loneliness and isolation. However, in 2021 volume sales are expected to return to

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Overview:

Understand the latest market trends and future growth opportunities for the Dog Food industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dog Food industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dog Food in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dog Food in United Kingdom?
  • Which are the leading brands in Dog Food in United Kingdom?
  • How are products distributed in Dog Food in United Kingdom?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Dog Food in the United Kingdom - Category analysis

KEY DATA FINDINGS

2021 IMPACT

Despite rising pet ownership, cautious consumers contribute to decline
Distribution sees a move online
Continued demand for trusted brands

RECOVERY AND OPPORTUNITIES

Polarisation as consumers trade up and down
Premium dog food will see rising demand for sustainability
Therapeutic dog food set to perform well in light of COVID-19

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2016-2021 Table 2 Dog Population 2016-2021 Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 1 Dog Food by Price Band 2021 Table 4 Sales of Dog Food by Category: Volume 2016-2021 Table 5 Sales of Dog Food by Category: Value 2016-2021 Table 6 Sales of Dog Food by Category: % Volume Growth 2016-2021 Table 7 Sales of Dog Food by Category: % Value Growth 2016-2021 Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021 Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021 Table 10 NBO Company Shares of Dog Food: % Value 2016-2020 Table 11 LBN Brand Shares of Dog Food: % Value 2017-2020 Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020 Table 13 Distribution of Dog Food by Format: % Value 2016-2021 Table 14 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 15 Forecast Sales of Dog Food by Category: Value 2021-2026 Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026 Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Pet Care in the United Kingdom - Industry Overview

MARKET INDICATORS

Table 18 Pet Populations 2016-2021

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2016-2021 Table 20 Sales of Pet Food by Category: Volume 2016-2021 Table 21 Sales of Pet Care by Category: Value 2016-2021 Table 22 Sales of Pet Care by Category: Value 2016-2021 Table 23 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 24 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 25 NBO Company Shares of Pet Food: % Value 2016-2020 Table 26 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 27 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 28 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020 Table 29 Penetration of Private Label in Pet Care by Category: % Value 2016-2021 Table 30 Distribution of Pet Care by Format: % Value 2016-2021 Table 31 Distribution of Pet Care by Format and Category: % Value 2021 Table 32 Distribution of Dog and Cat Food by Format: % Value 2016-2021 Table 33 Distribution of Dog and Cat Food by Format and Category: % Value 2021 Table 34 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 35 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 36 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 37 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 38 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026 Table 39 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

SOURCES

Summary 2 Research Sources

CATEGORY INDICATORS

Table 40 Dog Owning Households: % Analysis 2016-2021 Table 41 Dog Population 2016-2021 Table 42 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Table 43 Sales of Dog Food by Category: Volume 2016-2021 Table 44 Sales of Dog Food by Category: Volume 2016-2021 Table 45 Sales of Dog Food by Category: Value 2016-2021 Table 46 Sales of Dog Food by Category: % Volume Growth 2016-2021 Table 47 Sales of Dog Food by Category: % Value Growth 2016-2021 Table 48 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021 Table 49 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021 Table 50 NBO Company Shares of Dog Food: % Value 2016-2020 Table 51 LBN Brand Shares of Dog Food: % Value 2017-2020 Table 52 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020 Table 53 Distribution of Dog Food by Format: % Value 2016-2021 Table 54 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 55 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 56 Forecast Sales of Dog Food by Category: Value 2021-2026 Table 57 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026 Table 58 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

CATEGORY INDICATORS

Table 59 Cat Owning Households: % Analysis 2016-2021 Table 60 Cat Population 2016-2021 Table 61 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Table 62 Sales of Cat Food by Category: Volume 2016-2021 Table 63 Sales of Cat Food by Category: Value 2016-2021 Table 64 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 65 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 66 Sales of Cat Food by Category: Volume 2016-2021 Table 67 Sales of Cat Food by Category: Value 2016-2021 Table 68 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 69 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 70 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021 Table 71 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021 Table 72 NBO Company Shares of Cat Food: % Value 2016-2020 Table 73 LBN Brand Shares of Cat Food: % Value 2017-2020 Table 74 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020 Table 75 Distribution of Cat Food by Format: % Value 2016-2021 Table 76 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 77 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 78 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 79 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026 Table 80 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 81 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 82 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 83 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

CATEGORY INDICATORS

Table 84 Other Pet Population 2016-2021

CATEGORY DATA

Table 85 Sales of Other Pet Food by Category: Volume 2016-2021 Table 86 Sales of Other Pet Food by Category: Value 2016-2021 Table 87 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 88 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 89 Sales of Other Pet Food by Category: Volume 2016-2021 Table 90 Sales of Other Pet Food by Category: Value 2016-2021 Table 91 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 92 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 93 Sales of Other Pet Food by Category: Volume 2016-2021 Table 94 Sales of Other Pet Food by Category: Value 2016-2021 Table 95 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 96 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 97 LBN Brand Shares of Bird Food: % Value 2017-2020 Table 98 LBN Brand Shares of Fish Food: % Value 2017-2020 Table 99 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020 Table 100 Distribution of Other Pet Food by Format: % Value 2016-2021 Table 101 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 102 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 103 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 104 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026 Table 105 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 106 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 107 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 108 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026 Table 109 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 110 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 111 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 112 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

CATEGORY DATA

Table 113 Sales of Pet Products by Category: Value 2016-2021 Table 114 Sales of Pet Products by Category: % Value Growth 2016-2021 Table 115 Sales of Pet Products by Category: Value 2016-2021 Table 116 Sales of Pet Products by Category: % Value Growth 2016-2021 Table 117 Sales of Pet Healthcare by Type: % Value 2016-2021 Table 118 Sales of Other Pet Products by Type: % Value 2016-2021 Table 119 NBO Company Shares of Pet Products: % Value 2016-2020 Table 120 LBN Brand Shares of Pet Products: % Value 2017-2020 Table 121 Distribution of Pet Products by Format: % Value 2016-2021 Table 122 Forecast Sales of Pet Products by Category: Value 2021-2026 Table 123 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026 Table 124 Forecast Sales of Pet Products by Category: Value 2021-2026 Table 125 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026

Pet Care in the United Kingdom - Industry Overview

MARKET INDICATORS

Table 126 Pet Populations 2016-2021

MARKET DATA

Table 127 Sales of Pet Food by Category: Volume 2016-2021 Table 128 Sales of Pet Food by Category: Volume 2016-2021 Table 129 Sales of Pet Care by Category: Value 2016-2021 Table 130 Sales of Pet Care by Category: Value 2016-2021 Table 131 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 132 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 133 NBO Company Shares of Pet Food: % Value 2016-2020 Table 134 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 135 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 136 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020 Table 137 Penetration of Private Label in Pet Care by Category: % Value 2016-2021 Table 138 Distribution of Pet Care by Format: % Value 2016-2021 Table 139 Distribution of Pet Care by Format and Category: % Value 2021 Table 140 Distribution of Dog and Cat Food by Format: % Value 2016-2021 Table 141 Distribution of Dog and Cat Food by Format and Category: % Value 2021 Table 142 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 143 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 144 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 145 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 146 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026 Table 147 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

SOURCES

Summary 3 Research Sources

CATEGORY INDICATORS

Table 148 Dog Owning Households: % Analysis 2016-2021 Table 149 Dog Population 2016-2021 Table 150 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Table 151 Sales of Dog Food by Category: Volume 2016-2021 Table 152 Sales of Dog Food by Category: Volume 2016-2021 Table 153 Sales of Dog Food by Category: Value 2016-2021 Table 154 Sales of Dog Food by Category: % Volume Growth 2016-2021 Table 155 Sales of Dog Food by Category: % Value Growth 2016-2021 Table 156 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021 Table 157 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021 Table 158 NBO Company Shares of Dog Food: % Value 2016-2020 Table 159 LBN Brand Shares of Dog Food: % Value 2017-2020 Table 160 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020 Table 161 Distribution of Dog Food by Format: % Value 2016-2021 Table 162 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 163 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 164 Forecast Sales of Dog Food by Category: Value 2021-2026 Table 165 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026 Table 166 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

CATEGORY INDICATORS

Table 167 Cat Owning Households: % Analysis 2016-2021 Table 168 Cat Population 2016-2021 Table 169 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Table 170 Sales of Cat Food by Category: Volume 2016-2021 Table 171 Sales of Cat Food by Category: Value 2016-2021 Table 172 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 173 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 174 Sales of Cat Food by Category: Volume 2016-2021 Table 175 Sales of Cat Food by Category: Value 2016-2021 Table 176 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 177 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 178 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021 Table 179 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021 Table 180 NBO Company Shares of Cat Food: % Value 2016-2020 Table 181 LBN Brand Shares of Cat Food: % Value 2017-2020 Table 182 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020 Table 183 Distribution of Cat Food by Format: % Value 2016-2021 Table 184 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 185 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 186 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 187 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026 Table 188 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 189 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 190 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 191 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

CATEGORY INDICATORS

Table 192 Other Pet Population 2016-2021

CATEGORY DATA

Table 193 Sales of Other Pet Food by Category: Volume 2016-2021 Table 194 Sales of Other Pet Food by Category: Value 2016-2021 Table 195 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 196 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 197 Sales of Other Pet Food by Category: Volume 2016-2021 Table 198 Sales of Other Pet Food by Category: Value 2016-2021 Table 199 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 200 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 201 Sales of Other Pet Food by Category: Volume 2016-2021 Table 202 Sales of Other Pet Food by Category: Value 2016-2021 Table 203 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 204 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 205 LBN Brand Shares of Bird Food: % Value 2017-2020 Table 206 LBN Brand Shares of Fish Food: % Value 2017-2020 Table 207 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020 Table 208 Distribution of Other Pet Food by Format: % Value 2016-2021 Table 209 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 210 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 211 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 212 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026 Table 213 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 214 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 215 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 216 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026 Table 217 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 218 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 219 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 220 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

CATEGORY DATA

Table 221 Sales of Pet Products by Category: Value 2016-2021 Table 222 Sales of Pet Products by Category: % Value Growth 2016-2021 Table 223 Sales of Pet Products by Category: Value 2016-2021 Table 224 Sales of Pet Products by Category: % Value Growth 2016-2021 Table 225 Sales of Pet Healthcare by Type: % Value 2016-2021 Table 226 Sales of Other Pet Products by Type: % Value 2016-2021 Table 227 NBO Company Shares of Pet Products: % Value 2016-2020 Table 228 LBN Brand Shares of Pet Products: % Value 2017-2020 Table 229 Distribution of Pet Products by Format: % Value 2016-2021 Table 230 Forecast Sales of Pet Products by Category: Value 2021-2026 Table 231 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026 Table 232 Forecast Sales of Pet Products by Category: Value 2021-2026 Table 233 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026

Pet Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?

MARKET INDICATORS

Table 234 Pet Populations 2016-2021

MARKET DATA

Table 235 Sales of Pet Food by Category: Volume 2016-2021 Table 236 Sales of Pet Care by Category: Value 2016-2021 Table 237 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 238 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 239 NBO Company Shares of Pet Food: % Value 2016-2020 Table 240 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 241 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 242 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020 Table 243 Penetration of Private Label in Pet Care by Category: % Value 2016-2021 Table 244 Distribution of Pet Care by Format: % Value 2016-2021 Table 245 Distribution of Pet Care by Format and Category: % Value 2021 Table 246 Distribution of Dog and Cat Food by Format: % Value 2016-2021 Table 247 Distribution of Dog and Cat Food by Format and Category: % Value 2021 Table 248 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 249 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 250 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026 Table 251 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

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DISCLAIMER

SOURCES

Summary 4 Research Sources
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This report originates from Passport, our Dog Food research and analysis database.

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