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Country Report

Dog Food in

Dog Food in the United Kingdom

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Interest in smaller dog breeds dampens volume growth in dog food

Increasing urbanisation makes it difficult to own large pets and live in smaller rented properties resulting in an increase in ownership of smaller dog breeds (but overall decline in dog ownership), leading to the poor performance of dog food in 2017. A rise in single-person households and the trend to start families later also had a negative impact on dog ownership.

Emotionalised branding is a key tool adding value

Mounting consumer distrust around product quality and the rejection of commercialised dog food led to increased demand for quality and transparency from manufacturers. Dog owners’ growing preference for premium saw an unprecedented level of luxury and naturally positioned dog food hit the UK over the review period and the extraordinary growth of small premium brands which pushed premium dry and wet dog food further into the mainstream.

The meaning of indulgence changes

The concept of indulgence was increasingly coupled with secondary selling points such as improved health through functional ingredients in the UK. While dog treats and mixers continued to show steady growth, the growing role of customised nutrition in dog food boosted demand for therapeutic wet dog food and healthy treat alternatives.

COMPETITIVE LANDSCAPE

Mars remains top dog, but small premium players are hungry for sales share

Although Mars was the leading dog food manufacturer in the UK in 2017, over the review period, it lost value share to small, fast-growing premium brands and private label products positioned as premium. The competitive price point of private label explains why more consumers swapped premium brands for value for money alternatives.

Lily’s Kitchen: how did it get it so right?

Pet food changed a lot recently. Traditional mainstream brands shrank.

Natural and healthy pet food booms

Added value in dog food is predominantly tied to health and wellness. The search for more natural, grain free, and locally-sourced ingredients drives growth of premium dog food.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in United Kingdom?
What are the major brands in United Kingdom?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Interest in smaller dog breeds dampens volume growth in dog food

Emotionalised branding is a key tool adding value

The meaning of indulgence changes

COMPETITIVE LANDSCAPE

Mars remains top dog, but small premium players are hungry for sales share

Lily’s Kitchen: how did it get it so right?

Natural and healthy pet food booms

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Humanisation and premiumisation continue to shape pet food and pet care

Health is key to the premium trend

Mars and Nestlé Purina remain leaders but small premium players pose a threat

Internet retailing thrives and goes into battle with supermarkets/hypermarkets

Declining dog ownership and pet humanisation affect sales in different ways

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in the United Kingdom

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Executive Summary

New Report Guarantee

PROSPECTS

Interest in smaller dog breeds dampens volume growth in dog food

Emotionalised branding is a key tool adding value

The meaning of indulgence changes

COMPETITIVE LANDSCAPE

Mars remains top dog, but small premium players are hungry for sales share

Lily’s Kitchen: how did it get it so right?

Natural and healthy pet food booms

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Interest in smaller dog breeds dampens volume growth in dog food

Emotionalised branding is a key tool adding value

The meaning of indulgence changes

COMPETITIVE LANDSCAPE

Mars remains top dog, but small premium players are hungry for sales share

Lily’s Kitchen: how did it get it so right?

Natural and healthy pet food booms

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Humanisation and premiumisation continue to shape pet food and pet care

Health is key to the premium trend

Mars and Nestlé Purina remain leaders but small premium players pose a threat

Internet retailing thrives and goes into battle with supermarkets/hypermarkets

Declining dog ownership and pet humanisation affect sales in different ways

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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