Euromonitor International estimates that between 30% and 40% of households in the UK will be single-person by 2040, and coupled with rapid urbanisation and the inevitable ubiquity of renting, the pet care industry will not go untouched. Indeed, from 2023, volume growth of dog food will return to negative rates as the dog population stabilises and smaller breeds, which are increasingly sought after for their manageability (requiring less food and space), comprise a larger proportion of the total dog population.
It is expected that although treating occasions will be reduced as working from home reduces, pre-pandemic work patterns are not expected to ever return fully. This will see volume and current value growth in treats and mixers remain positive throughout the forecast period.
Many new owners do not know what type of food their dog requires, and have resorted to subscription or direct-to-consumer schemes for such knowledge. Indeed, the personalisation trend has also affected where consumers buy their dog food, with e-commerce therefore set to grow significantly in the forecast period.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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