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Dog Food in the United Kingdom
May 2020
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Executive Summary
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PROSPECTS
Pet humanisation trend benefits premium dog food
Due to the declining dog population, overall dog food continued to see a retail volume decline in 2020. However, this was slightly slower than in all other years of the review period.
Demand increases for treats with health benefits
Where human food leads, pet food tends to follow, and volume and current value sales of dog treats therefore continued to grow at an accelerating pace in 2020. Pet humanisation has led owners to treat their dogs as they would themselves, looking to give them treats to spoil them and strengthen their bond with them.
Wet dog food set to perform well due to the popularity of small dogs
Value sales of wet dog food saw a better performance than dry dog food in 2020, and this is expected to continue over the forecast period. This will be driven by shoppers purchasing at higher prices, mainly due to the growth of pouches, which tend to be more expensive, thanks to the perception that they are fresher.
COMPETITIVE LANDSCAPE
Pedigree extends its lead in dog food
Despite the increasing competition posed by small, fast-growing premium brands and private label products which are positioned as premium, Mars Petcare UK remained the leading player in dog food in 2019. It led dog treats, dog mixers and wet dog food, but has a presence in every dog food category.
Good Boy performs well with its nutritional dog treats
Good Boy, a premium brand from Armitages Pet Products which focuses mainly on dog treats, is considered by many to be the major success story at the end of the review period. This is due to its significant value growth in 2019, which was amongst the highest in dog treats, seeing a double-digit increase, and it saw the highest value share increase.
Brands focus on dog owners’ demand for natural and healthy products
Added-value in dog food is predominantly tied to health and wellness. The search for more natural, grain-free and locally-sourced ingredients is driving the growth of premium dog food.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog Food in United Kingdom market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Dog Food in United Kingdom?
- What are the major brands in United Kingdom?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.
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Dog Food in the United Kingdom - Category analysis
HEADLINES
PROSPECTS
Pet humanisation trend benefits premium dog food
Demand increases for treats with health benefits
Wet dog food set to perform well due to the popularity of small dogs
COMPETITIVE LANDSCAPE
Pedigree extends its lead in dog food
Good Boy performs well with its nutritional dog treats
Brands focus on dog owners’ demand for natural and healthy products
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2015-2020Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 1 Dog Food by Price Band 2020Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025
Pet Care in the United Kingdom - Industry Overview
EXECUTIVE SUMMARY
Humanisation leads to demand for premium, healthy products, boosting value growth
Pets’ health, wellbeing and happiness sparks innovation in pet products
Mars Petcare and Nestlé Purina challenged by smaller competitors
Internet retailing offers new subscription models
A continuation of the premiumisation trend in the forecast period
MARKET INDICATORS
Table 18 Pet Populations 2015-2020MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2015-2020Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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