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Country Report

Dog Food in

Dog Food in the United Kingdom

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Humanisation trend benefits premium dog food

Premium brands of dog food continue to see positive volume sales growth while economy and mid-priced brands are seeing their sales decline. The humanisation trend has led to dog owners checking the food they buy for their pets, looking for a “clean” quality and more natural ingredients on the assumption that the products are fresher and less processed.

Demand increases for treats with health benefits

Sales of dog treats continue to grow at an accelerating pace as pet owners look for products that offer health benefits, such as chews designed to improve pets’ dental hygiene or biscuits which target coat/skin health. At the same time, treats are given to dogs as an indulgence to compensate for their owners spending less time with them by being at work, or as a reward for good behaviour.

Ownership of small dogs rises and impacts dog food sales

The French bulldog has overtaken the labrador as the UK’s most popular breed of dog. The increasing popularity of this and other types of smaller dog is, in part, due to greater urbanisation, with people living in smaller rented properties, which makes it difficult to own large pets.

COMPETITIVE LANDSCAPE

Brands focus on dog owners’ demand for natural and healthy products

Amid the trend towards health and wellness-focused dog food, several brands have introduced real meat dog treats which address the demand for products with natural ingredients. For instance, Freshpet has launched chilled turkey bacon dog treats.

Nestlé Purina makes strategic acquisitions

To maintain its second place in dog food in the UK and buoy up its flagging value share, Nestlé Purina Ltd has strategically acquired majority stakes in two fast-growing competitors. The first is Tails.

Pedigree remains the leading dog food brand

Despite the increasing competition posed by small, fast-growing premium brands and private label products which are positioned as premium, Mars Petcare remains the leading player in dog treats and wet dog food. This is partly thanks to its well-known brand, Pedigree, which has a long-established presence in the UK.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in United Kingdom?
What are the major brands in United Kingdom?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Humanisation trend benefits premium dog food

Demand increases for treats with health benefits

Ownership of small dogs rises and impacts dog food sales

COMPETITIVE LANDSCAPE

Brands focus on dog owners’ demand for natural and healthy products

Nestlé Purina makes strategic acquisitions

Pedigree remains the leading dog food brand

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Humanisation, premiumisation and health still key to pet care

Pet health and wellbeing considerations continue to spark innovation in pet products

Mars Petcare and Nestlé Purina challenged by smaller competitors

Internet retailing offers new subscription models

Humanisation, premiumisation and health trends set to remain prominent in pet care

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Humanisation trend benefits premium dog food

Demand increases for treats with health benefits

Ownership of small dogs rises and impacts dog food sales

COMPETITIVE LANDSCAPE

Brands focus on dog owners’ demand for natural and healthy products

Nestlé Purina makes strategic acquisitions

Pedigree remains the leading dog food brand

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Humanisation trend benefits premium dog food

Demand increases for treats with health benefits

Ownership of small dogs rises and impacts dog food sales

COMPETITIVE LANDSCAPE

Brands focus on dog owners’ demand for natural and healthy products

Nestlé Purina makes strategic acquisitions

Pedigree remains the leading dog food brand

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Humanisation, premiumisation and health still key to pet care

Pet health and wellbeing considerations continue to spark innovation in pet products

Mars Petcare and Nestlé Purina challenged by smaller competitors

Internet retailing offers new subscription models

Humanisation, premiumisation and health trends set to remain prominent in pet care

MARKET INDICATORS

MARKET DATA

SOURCES

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