As the process of urbanisation continues to rapidly expand and local consumers move into smaller housing, the local dog population is expected to continue declining. Additionally, as expenses per pet grow, consumers are expected to turn to more affordable smaller dog breeds or even more autonomous cats.
As the UK’s dog-owning population shifts to younger demographics, innovation is set to have an even stronger impact on dog food, with younger consumers more open to trying innovative products. A key development in pet nutrition, and thus in dog food, will be found in the sustainability space.
Although it appears that volume growth of dog treats and mixers is stabilising, further growth is still expected. The humanisation trend that has increased demand for high-quality dog treats that provide various health benefits will boost sales.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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