It is expected high inflation will continue to drive up the cost of living and erode purchasing power in Denmark in the short-to-medium term. Consequently, during the early years of the forecast period some Danes will look to save money on dog food by switching to cheaper brands and private label products.
Dog treats and mixers looks set to be the most dynamic category in volume growth terms over the forecast period. This is primarily due to the increasing willingness of Danes to purchase treats to pamper their pets and to aid training, with demand for such products expected to remain buoyant despite more cautious attitudes to spending.
Interest in subscription boxes for dogs should continue rising over the forecast period, especially among younger Danish consumers. Together with pet humanisation and digitalisation, the desire for convenience will help to drive demand for such services as the pace of life accelerates in the wake of the pandemic.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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