E-commerce in Denmark has been rapidly expanding since the start of the COVID-19 pandemic with many consumers being unable or unwilling to shop in store-based retailers and thus turning to the convenience of home delivery and shopping from home. Dog food sales are expected to continue benefiting from the expansion of e-commerce in the country, with home delivery allowing shoppers to buy in bulk.
Traditional brick-and-mortar pet shops and superstores are likely to be increasingly challenged by e-commerce. While pure e-commerce pet stores can offer exclusive and super premium products to those seeking out the very best for their dog, the true winners will likely be omnichannel retailers.
The use of insect protein is becoming more common in dog food. Insects are seen as a complete protein source but with a lower impact on the environment than meat protein.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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