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Country Report

Dog Food in

Dog Food in Denmark

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dog population in transformation

In 2017, the number of newly registered dogs was 60,382, which was the lowest number in the last 10 years. This trend has an effect on share of products by life cycle.

Dry dog food still dominates

Dry dog food still dominates the category. When untapped market potential is considered in a mature market like Denmark, the focus is not on attracting more customers but on transforming existing consumption patterns.

Dogs’ wellbeing becomes a central topic

As humanisation continues, healthy dog food is not the only important question. The wellbeing of dogs has become an everyday topic in society, and it is often a subject matter in the media.

COMPETITIVE LANDSCAPE

High-end manufacturers benefiting from premiumisation

There were no major changes in the competitive landscape in 2017, although the premiumisation trend brought additional share to niche players. Mars Danmark remains the category leader thanks to the power of its corporate umbrella; however, as consumers are upgrading from mid-priced dog food to premium, the company is seeing its share decline gradually.

Raw food criticism to impact shares

Raw food saw strong criticism in 2017, and it is expected that some health conscious dog owners will turn away from this type of diet, which will have a negative impact on the major raw food player Rigtig Hundemad, which gained an impressive value share in premium wet dog food in 2017.

Strong competition in treats

To maintain its pole position in dog treats, leading Danish dog treats player Chrisco has introduced a line of products following the latest category trends. Chrisco Twist-ben and Chrisco Filled Crocodiles are, for example, sugar-, gluten- and grain-free and contain low levels of fat.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Denmark?
What are the major brands in Denmark?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Denmark - Category analysis

HEADLINES

PROSPECTS

Dog population in transformation

Dry dog food still dominates

Dogs’ wellbeing becomes a central topic

COMPETITIVE LANDSCAPE

High-end manufacturers benefiting from premiumisation

Raw food criticism to impact shares

Strong competition in treats

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Mature market seeing steady growth

Changing pet population shapes the industry

Premiumisation reaches a new category, but still scope for further expansion

Internet retailing is on the rise

Opportunities and threats on the horizon

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Denmark

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Executive Summary

New Report Guarantee

PROSPECTS

Dog population in transformation

Dry dog food still dominates

Dogs’ wellbeing becomes a central topic

COMPETITIVE LANDSCAPE

High-end manufacturers benefiting from premiumisation

Raw food criticism to impact shares

Strong competition in treats

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Denmark - Category analysis

HEADLINES

PROSPECTS

Dog population in transformation

Dry dog food still dominates

Dogs’ wellbeing becomes a central topic

COMPETITIVE LANDSCAPE

High-end manufacturers benefiting from premiumisation

Raw food criticism to impact shares

Strong competition in treats

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Mature market seeing steady growth

Changing pet population shapes the industry

Premiumisation reaches a new category, but still scope for further expansion

Internet retailing is on the rise

Opportunities and threats on the horizon

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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