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Country Report

Dog Food in

Dog Food in the United Arab Emirates

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premium dog food continues to do well despite introduction of VAT

Premium dog food continues to perform well in 2020, despite the introduction of a 5% VAT rate into the United Arab Emirates in 2018. The increase in prices that started in 2018 has not had any effect on demand in 2019 as pet owners continue to buy the best quality dog food for their pets.

Small dogs becoming more popular, boosting interest in small dog-specific items

Small dogs became more popular in 2020 thanks to the fact that many shopping centres, parks and restaurants now allow small dogs onto the premises. As most people in the United Arab Emirates live in apartments or villas with limited outside space, small dogs are a more convenient option.

Dog treats do well as owners want to spoil their animals

Dog treats are growing in popularity as owners want to spoil their animals and offer them more than just dog food. Long working hours outside the home mean that when owners arrive back home, they want to compensate for their long absence by giving their dogs extra special treatment.

COMPETITIVE LANDSCAPE

Mars strong both in its own right and via Saint Vincent, benefiting from widening distribution

While Mars ranked second in dog food in NBO terms in 2019, the company’s Royal Canin is distributed by the leader Saint Vincent with Mars thus having a strong position. Royal Canin, along with Mars’ Pedigree, Rodeo and Cesar brands, have strong positioning within the expatriate population who know of their brands and products from their home countries.

Smaller players see share gains thanks to organic and natural products

Smaller companies such as Schell & Kampeter and Arden Grange continued to perform well in 2019. Both the Taste of the Wild (Schell & Kampeter) and Arden Grange brands grew their value shares by offering products that tap into the consumer desire to buy good-quality dog food that also contains a health and wellness aspect.

Webbox pet food launches in UAE

Capitalising on the increased success of e-commerce in the UAE, UK-based pet food brand Webbox, owned by Pets Choice, partnered with UAE-based Kibsons international to sell its dog food products in the country. The brand claims its products are all natural, which will appeal to UAE pet owners who are becoming more interested in these products.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in United Arab Emirates?
What are the major brands in United Arab Emirates?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Premium dog food continues to do well despite introduction of VAT

Small dogs becoming more popular, boosting interest in small dog-specific items

Dog treats do well as owners want to spoil their animals

COMPETITIVE LANDSCAPE

Mars strong both in its own right and via Saint Vincent, benefiting from widening distribution

Smaller players see share gains thanks to organic and natural products

Webbox pet food launches in UAE

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Pet care continues to enjoy strong growth, whilst pet protection laws signify broader willingness to invest in pets

United Arab Emirates becomes even more pet friendly

International manufacturers such as Mars and Nestlé continue to lead despite emergence of niche players

Hypermarkets still leads, but pet shops and e-commerce retailers gain share as consumers want the best for their pets

New launches and increased premiumisation set to keep sales buoyant

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premium dog food continues to do well despite introduction of VAT

Small dogs becoming more popular, boosting interest in small dog-specific items

Dog treats do well as owners want to spoil their animals

COMPETITIVE LANDSCAPE

Mars strong both in its own right and via Saint Vincent, benefiting from widening distribution

Smaller players see share gains thanks to organic and natural products

Webbox pet food launches in UAE

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Premium dog food continues to do well despite introduction of VAT

Small dogs becoming more popular, boosting interest in small dog-specific items

Dog treats do well as owners want to spoil their animals

COMPETITIVE LANDSCAPE

Mars strong both in its own right and via Saint Vincent, benefiting from widening distribution

Smaller players see share gains thanks to organic and natural products

Webbox pet food launches in UAE

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Pet care continues to enjoy strong growth, whilst pet protection laws signify broader willingness to invest in pets

United Arab Emirates becomes even more pet friendly

International manufacturers such as Mars and Nestlé continue to lead despite emergence of niche players

Hypermarkets still leads, but pet shops and e-commerce retailers gain share as consumers want the best for their pets

New launches and increased premiumisation set to keep sales buoyant

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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