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Country Report

Dog Food in

Dog Food in the Philippines

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Patronage of dog food improves with sustained preference for economy brands

Dog food recorded slightly faster volume growth in 2017 indicating an improvement in patronage among pet owners. Current value growth, however, was slightly slower in 2017 pointing to the sustained price sensitivity of the great majority of consumers.

Premium brands grow in number partly driven by the sustained humanisation of pets

Dog cafés are steadily growing in number with the opening of Pawsome Café in Davao City and Wagging Tails in Maginhawa, Quezon City, in 2017. Bark Central, the first indoor dog park, also opened in January 2018 at Eastwood, Quezon City.

COMPETITIVE LANDSCAPE

Mars Philippines remains the leading player in dog food

Mars Philippines Inc sustained its leadership of dog food in 2017 given that its Pedigree brand continued to rank first in dry dog food which is the biggest category in terms of retail value sales. Pedigree is also a strong contender in wet dog food and dog treats where it ranked first and second, respectively, in 2017.

Multinational players dominate dog food

The combined value share of key multinational players continued to be significantly bigger than that of their domestic counterparts in 2017. The brand equity of multinational companies continues to give them an edge over local brands which generally compete based on price.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Philippines?
What are the major brands in Philippines?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in the Philippines - Category analysis

HEADLINES

PROSPECTS

Patronage of dog food improves with sustained preference for economy brands

Premium brands grow in number partly driven by the sustained humanisation of pets

COMPETITIVE LANDSCAPE

Mars Philippines remains the leading player in dog food

Multinational players dominate dog food

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Patronage of pet care improves

Increase in premium options polarises pet care

Multinational companies lead pet care

Grocery retailers remains a key distribution channel for pet care

Bright prospects ahead for pet care

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Patronage of dog food improves with sustained preference for economy brands

Premium brands grow in number partly driven by the sustained humanisation of pets

COMPETITIVE LANDSCAPE

Mars Philippines remains the leading player in dog food

Multinational players dominate dog food

Samples

Overview

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Table of Contents

Dog Food in the Philippines - Category analysis

HEADLINES

PROSPECTS

Patronage of dog food improves with sustained preference for economy brands

Premium brands grow in number partly driven by the sustained humanisation of pets

COMPETITIVE LANDSCAPE

Mars Philippines remains the leading player in dog food

Multinational players dominate dog food

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Patronage of pet care improves

Increase in premium options polarises pet care

Multinational companies lead pet care

Grocery retailers remains a key distribution channel for pet care

Bright prospects ahead for pet care

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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