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Country Report

Dog Food in

Dog Food in the Philippines

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dog food driven by preference for economy and mid-priced products

Dog food continued to record robust current value and volume growth in 2019, driven by the stronger preference amongst Filipino dog owners for dry dog food compared to the wet format, due to its greater affordability. Wet dog food tends to be purchased if the dog is particularly fastidious in its eating habits, and is only available in the country in the mid-priced and premium segments.

Increasing number of premium brands emerge

Despite the preference amongst Filipino consumers for purchasing economy and mid-priced dog food, there is a growing number of imported and premium products emerging in the country. New brands in 2018 included: Nutram, which is grain-free dry dog food, claiming to support a dog’s nutritional requirements with a holistic approach by allowing the dog to absorb more of the food’s nutrients; Happy Dog, a German brand offering a wide product portfolio including dry dog food; and Pureluxe, another grain-free dry dog food, which is formulated to address the nutritional requirements of what are often referred to as “citi-fied” dogs or dogs living in a city environment.

Welfare groups attempt to educate consumers regarding feeding non-purebreds

Owners of purebred dogs are key contributors to the growth of premium dog food, as such dogs tend to be pampered compared to mixed breeds or mongrels, which are commonly referred to as “aspins” (asong pinoy or Filipino dogs). The latter dogs are not as highly regarded and tend to be fed with table scraps.

COMPETITIVE LANDSCAPE

Mars strengthens leadership within dog food through distribution and extensive product range

Mars Philippines Inc strengthened its leadership within dog food in the Philippines in 2018, benefiting from the ongoing popularity of its leading dry dog food brand Pedigree. It also has a strong presence in dog treats and wet dog food.

Veterinary clinics specialise in therapeutic dog food

Therapeutic dog food is available in the Philippines from premium dog food brands Hill’s Science Diet, Royal Canin and Eukanuba. These are typically purchased only when prescribed by a veterinarian, which helps to maintain sales of more premium products via veterinary clinics to higher-income consumers.

Smaller brands enter with health and wellness positioning

While multinationals continue to lead dog food in the Philippines, an increasing number of local brands are venturing into dog food by offering healthy alternatives which are sold online. These include frozen or raw dog food, such as RawBust, ChewRaws, The Incredible Raw, King’s BARF Diet and Happy Meal.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Philippines?
What are the major brands in Philippines?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in the Philippines - Category analysis

HEADLINES

PROSPECTS

Dog food driven by preference for economy and mid-priced products

Increasing number of premium brands emerge

Welfare groups attempt to educate consumers regarding feeding non-purebreds

COMPETITIVE LANDSCAPE

Mars strengthens leadership within dog food through distribution and extensive product range

Veterinary clinics specialise in therapeutic dog food

Smaller brands enter with health and wellness positioning

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Pet care sales on the up, driven by higher dog ownership and increased wellbeing concerns

Pet humanisation trend results in expanding services that attract owners

Trusted multinationals continue to lead pet care, despite presence of local start-ups

Consolidated pet care distribution in the hands of modern grocery retailers and pet shops

Positive outlook for pet care as prepared food gains ground and pet humanisation gathers pace

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dog food driven by preference for economy and mid-priced products

Increasing number of premium brands emerge

Welfare groups attempt to educate consumers regarding feeding non-purebreds

COMPETITIVE LANDSCAPE

Mars strengthens leadership within dog food through distribution and extensive product range

Veterinary clinics specialise in therapeutic dog food

Smaller brands enter with health and wellness positioning

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in the Philippines - Category analysis

HEADLINES

PROSPECTS

Dog food driven by preference for economy and mid-priced products

Increasing number of premium brands emerge

Welfare groups attempt to educate consumers regarding feeding non-purebreds

COMPETITIVE LANDSCAPE

Mars strengthens leadership within dog food through distribution and extensive product range

Veterinary clinics specialise in therapeutic dog food

Smaller brands enter with health and wellness positioning

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Pet care sales on the up, driven by higher dog ownership and increased wellbeing concerns

Pet humanisation trend results in expanding services that attract owners

Trusted multinationals continue to lead pet care, despite presence of local start-ups

Consolidated pet care distribution in the hands of modern grocery retailers and pet shops

Positive outlook for pet care as prepared food gains ground and pet humanisation gathers pace

MARKET INDICATORS

MARKET DATA

SOURCES

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