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Country Report

Dog Food in

Dog Food in the Philippines

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Humanisation trend and growing popularity of dogs as pets underpin performance

Dog food saw faster growth in both value and volume terms in 2020 than in 2019. This was partly linked to the continued humanisation of pets, better treatment of household pets, and the increased popularity of dogs as pets.

Players offer products through sari-sari stores and online, offering greater convenience

Some brands seek to make products more accessible to pet owners by offering them through distribution channels located near to owners’ homes, offerings particular convenience. For example, Pedigree was made available through sari-sari stores (traditional neighbourhood stores) and market stalls in Metro Manila in June 2019.

Economy dry dog food to see continued growth as dog owners value both convenience and cost attributes

Dog food has strong potential for further growth as the percentage of prepared food as a proportion of total consumption remained marginal at the end of the review period. Many dog owners continue to feed their pets table scraps.

COMPETITIVE LANDSCAPE

Celebrity endorsement represents a novel strategy in dog food promotion, subscription services begin to emerge

The top three players in the dog food category are multinationals. Most local companies are distributors selling imported brands.

Various new launches seek to attract pet owners

New product options in the category are mostly dry dog food products. This is indicative of the popularity of dry dog food versus wet alternatives.

Efforts made to increase popularity of therapeutic food products

The advice of a veterinarian is typically what triggers the purchase of therapeutic food. However, not all pet owners regularly take their dogs to vet clinics.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Philippines?
What are the major brands in Philippines?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in the Philippines - Category analysis

HEADLINES

PROSPECTS

Humanisation trend and growing popularity of dogs as pets underpin performance

Players offer products through sari-sari stores and online, offering greater convenience

Economy dry dog food to see continued growth as dog owners value both convenience and cost attributes

COMPETITIVE LANDSCAPE

Celebrity endorsement represents a novel strategy in dog food promotion, subscription services begin to emerge

Various new launches seek to attract pet owners

Efforts made to increase popularity of therapeutic food products

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Pet case demonstrates continued growth, both dog and cat owners move upmarket

Increasing number of establishments welcome pets, certain pets allowed to ride public utility vehicles with their owners

Multinationals dominate overall, but other pet food sees notable share held by private label

E-commerce begins to gain traction, Pet Lovers Centre offers same-day delivery, in partnership with Transportify

Healthy performance set to continue as owners increasingly pamper their pets, but some legislative proposals may have adverse impact

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Humanisation trend and growing popularity of dogs as pets underpin performance

Players offer products through sari-sari stores and online, offering greater convenience

Economy dry dog food to see continued growth as dog owners value both convenience and cost attributes

COMPETITIVE LANDSCAPE

Celebrity endorsement represents a novel strategy in dog food promotion, subscription services begin to emerge

Various new launches seek to attract pet owners

Efforts made to increase popularity of therapeutic food products

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in the Philippines - Category analysis

HEADLINES

PROSPECTS

Humanisation trend and growing popularity of dogs as pets underpin performance

Players offer products through sari-sari stores and online, offering greater convenience

Economy dry dog food to see continued growth as dog owners value both convenience and cost attributes

COMPETITIVE LANDSCAPE

Celebrity endorsement represents a novel strategy in dog food promotion, subscription services begin to emerge

Various new launches seek to attract pet owners

Efforts made to increase popularity of therapeutic food products

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Pet case demonstrates continued growth, both dog and cat owners move upmarket

Increasing number of establishments welcome pets, certain pets allowed to ride public utility vehicles with their owners

Multinationals dominate overall, but other pet food sees notable share held by private label

E-commerce begins to gain traction, Pet Lovers Centre offers same-day delivery, in partnership with Transportify

Healthy performance set to continue as owners increasingly pamper their pets, but some legislative proposals may have adverse impact

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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