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Country Report

Dog Food in

Dog Food in Portugal

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dog food maintains positive performance in 2017

The ongoing shift to prepared food and rising number of dogs resulted in volume and value growth and, despite promotional activity and price competition, value growth was faster than volume. The increased pet humanisation trend resulted in growing investment in wellbeing.

Mixed feeding trend impacts wet food and treats

Manufacturers’ strategy of communicating mixed feeding, by adding wet food and treats to dry food as part of a more balanced and less boring nutritional meal brought results, as average prices were higher. Increasing pet humanisation helps to sustain this trend as pet owners tend to offer different flavours and textures, look for different nutrients and more natural and preservative-free types of food.

Natural, holistic, grain-free and high-protein products reshape offer

In line with consumers’ adoption of more natural, free from and functional food, the development of dog food followed similar principles. The search for more natural ingredients, grain free, free of preservatives and artificial flavours products also prompted trading up within the category.

COMPETITIVE LANDSCAPE

Nestlé Portugal SA leads dog food

Nestlé Portugal led dog food supported by its wide portfolio of brands positioned in medium and premium price ranges allowing the company to reach a considerable number of households with different incomes. The company managed to grow in an increasingly competitive environment with new national and international brands appearing in Portugal, through constant innovation and capacity to adapt to changing dog food trends.

Private label loses value share

Consumers usually switched to prepared food through cheaper options, which supported private label sales. Additionally, following category trends private label players also invested in more premium lines under names such as Selection, Expert or Premium with free from grain or gluten versions and reinforcing segmentation in terms of lifecycle or size.

Veterinary clinics relies on service and counselling

Despite growing competition from premium and even therapeutic brands in online channels, veterinary clinics managed to maintain sales with very competitive prices. The increase in visits to vets as part of routine pet care will positively affect the channel’s value growth, with dog food also benefiting from this trend.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Portugal?
What are the major brands in Portugal?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Portugal - Category analysis

HEADLINES

PROSPECTS

Dog food maintains positive performance in 2017

Mixed feeding trend impacts wet food and treats

Natural, holistic, grain-free and high-protein products reshape offer

COMPETITIVE LANDSCAPE

Nestlé Portugal SA leads dog food

Private label loses value share

Veterinary clinics relies on service and counselling

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Humanisation trend drives pet care growth

Mixed feeding, natural and “free from” are key trends

Brands more dynamic than private label

Pet shops are most affected by online rise

Potential is expected to remain in pet care

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dog food maintains positive performance in 2017

Mixed feeding trend impacts wet food and treats

Natural, holistic, grain-free and high-protein products reshape offer

COMPETITIVE LANDSCAPE

Nestlé Portugal SA leads dog food

Private label loses value share

Veterinary clinics relies on service and counselling

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in Portugal - Category analysis

HEADLINES

PROSPECTS

Dog food maintains positive performance in 2017

Mixed feeding trend impacts wet food and treats

Natural, holistic, grain-free and high-protein products reshape offer

COMPETITIVE LANDSCAPE

Nestlé Portugal SA leads dog food

Private label loses value share

Veterinary clinics relies on service and counselling

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Humanisation trend drives pet care growth

Mixed feeding, natural and “free from” are key trends

Brands more dynamic than private label

Pet shops are most affected by online rise

Potential is expected to remain in pet care

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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