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Country Report

Dog Food in

Dog Food in Portugal

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dry dog food more popular as dog owners value its convenience and value

Portugal’s dog owners remain far more interested in feeding their canine pets dry food than wet due to habit, the belief that dry food is the best for their pets’ health, and the convenience and value that dry dog food offer. Dry dog food is also available in a wide range of different variants, with many people choosing their dog food on the basis of the age of their pet.

Wider range of dog food on offer presents more options

In addition to the general shift towards more convenience in terms of products and packaging formats, the forecast period is likely to see innovation in dog food move increasingly towards more personalised canine nutrition, which means dog food that is highly adapted to the needs of each specific pet. This is in line with the pet humanisation trend, which determines that each pet is considered a special and unique individual and therefore deserving of a personalised diet.

Breed-specific dog food likely to become a major new trend

In addition to the growing importance of more natural food, dog food that is formulated as being breed-specific is a major emerging trend in Portugal. 2018 and 2019 saw a significant increase in consumer awareness of the special and distinct needs of different breeds of dogs, and manufacturers have been quick to launch breed-specific products, in line with the rising demand for more specific types of pet food.

COMPETITIVE LANDSCAPE

Nestlé Portugal remains the leading player via the Purina umbrella, whilst second-placed Mars turns to innovation to remain relevant and competitive

Nestlé Portugal maintained its position as the strong leader in dog food in 2018. The company’s robust position is based on its very wide brand portfolio.

Private label remains relevant but loses value share

Non-prepared dog food still dominates but it is gradually losing share to prepared food. Consumers have traditionally switched to prepared food through cheaper options, which has supported the development of private label sales in Portugal.

Royal Canin promotes the “mixfeeding” concept to promote sales of wet and dry dog food

Royal Canin, the leader in both premium wet dog food and premium dry dog food, has recently begun actively promoting the practice of “mixfeeding” when it comes to feeding dogs. While most people feed their dogs exclusively with either wet or dry food, the mixfeeding system advocates feeding pet dogs with a combination of both wet and dry food, with the type of food rotated on a regular basis.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Portugal?
What are the major brands in Portugal?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Portugal - Category analysis

HEADLINES

PROSPECTS

Dry dog food more popular as dog owners value its convenience and value

Wider range of dog food on offer presents more options

Breed-specific dog food likely to become a major new trend

COMPETITIVE LANDSCAPE

Nestlé Portugal remains the leading player via the Purina umbrella, whilst second-placed Mars turns to innovation to remain relevant and competitive

Private label remains relevant but loses value share

Royal Canin promotes the “mixfeeding” concept to promote sales of wet and dry dog food

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Rising pet population and premiumisation continue to support sales growth

Dry dog food reigns supreme, while wet cat food makes further inroads

Major global leaders vie with private label for leadership in pet care

Grocery retailers remains the leading distribution channel for pet care, despite internet retailing taking off

Consistently positive growth expected over the forecast period as pet population increases and owners spend more

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Portugal

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Executive Summary

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PROSPECTS

Dry dog food more popular as dog owners value its convenience and value

Wider range of dog food on offer presents more options

Breed-specific dog food likely to become a major new trend

COMPETITIVE LANDSCAPE

Nestlé Portugal remains the leading player via the Purina umbrella, whilst second-placed Mars turns to innovation to remain relevant and competitive

Private label remains relevant but loses value share

Royal Canin promotes the “mixfeeding” concept to promote sales of wet and dry dog food

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Overview

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Table of Contents

Dog Food in Portugal - Category analysis

HEADLINES

PROSPECTS

Dry dog food more popular as dog owners value its convenience and value

Wider range of dog food on offer presents more options

Breed-specific dog food likely to become a major new trend

COMPETITIVE LANDSCAPE

Nestlé Portugal remains the leading player via the Purina umbrella, whilst second-placed Mars turns to innovation to remain relevant and competitive

Private label remains relevant but loses value share

Royal Canin promotes the “mixfeeding” concept to promote sales of wet and dry dog food

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Rising pet population and premiumisation continue to support sales growth

Dry dog food reigns supreme, while wet cat food makes further inroads

Major global leaders vie with private label for leadership in pet care

Grocery retailers remains the leading distribution channel for pet care, despite internet retailing taking off

Consistently positive growth expected over the forecast period as pet population increases and owners spend more

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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