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Country Report

Dog Food in

Dog Food in Portugal

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Owners serving up high-quality dog food with natural ingredients

Consumers in Portugal are becoming increasingly aware of the dietary needs of their dogs and as such are showing a growing willingness to invest in higher quality options. This has resulted in an ongoing shift towards mid-priced and premium wet and dry dog food.

Dog treats benefit from focus on training, indulgence and health

Dog treats was the most dynamic category in 2020 in current value terms. This growth is being driven by a number of factors which largely revolve around the development of relationships between dogs and their owners.

Breed-specific dog food on the menu

In addition to the growing importance of more natural food, dog food that is formulated as being breed-specific is another major emerging trend in Portugal. There was a significant increase in consumer awareness of the special and distinct needs of different breeds of dogs towards the end of the review period, driven by marketing, packaging and the recommendations of vets.

COMPETITIVE LANDSCAPE

Nestlé focuses on innovation to retain lead

Nestlé Portugal maintained its lead in dog food in 2019. The company’s robust position is based on its very wide brand portfolio.

Royal Canin introduces new functional dog food lines

In 2019, Royal Canin SA launched new products in Portugal mainly targeting non-grocery specialists and veterinary clinics. These products included its Royal Canin Urinary range, which is a specific diet for the prevention and treatment of bladder weakness designed to improve urinary health, both in cats and dogs.

Barkyn’s Box subscription model brings interesting new concept to dog food

Portuguese start-up Barkyn has found success online by offering personalised dog food, adapted to the specific preferences and individual characteristics of each dog. Orders are made with fresh ingredients and are then delivered to the client’s door at a reasonable price.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Portugal?
What are the major brands in Portugal?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Portugal - Category analysis

HEADLINES

PROSPECTS

Owners serving up high-quality dog food with natural ingredients

Dog treats benefit from focus on training, indulgence and health

Breed-specific dog food on the menu

COMPETITIVE LANDSCAPE

Nestlé focuses on innovation to retain lead

Royal Canin introduces new functional dog food lines

Barkyn’s Box subscription model brings interesting new concept to dog food

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Pet care booming as pet humanisation continues to take hold

Premiumisation driving value growth in dog and cat food

Global players retain grip on lead while private label loses share as consumers trade up

Consumers going online in search of convenience, value and niche products

Pet care looks set for a bright future as dog and cat population set for further growth

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Owners serving up high-quality dog food with natural ingredients

Dog treats benefit from focus on training, indulgence and health

Breed-specific dog food on the menu

COMPETITIVE LANDSCAPE

Nestlé focuses on innovation to retain lead

Royal Canin introduces new functional dog food lines

Barkyn’s Box subscription model brings interesting new concept to dog food

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Portugal - Category analysis

HEADLINES

PROSPECTS

Owners serving up high-quality dog food with natural ingredients

Dog treats benefit from focus on training, indulgence and health

Breed-specific dog food on the menu

COMPETITIVE LANDSCAPE

Nestlé focuses on innovation to retain lead

Royal Canin introduces new functional dog food lines

Barkyn’s Box subscription model brings interesting new concept to dog food

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Pet care booming as pet humanisation continues to take hold

Premiumisation driving value growth in dog and cat food

Global players retain grip on lead while private label loses share as consumers trade up

Consumers going online in search of convenience, value and niche products

Pet care looks set for a bright future as dog and cat population set for further growth

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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