E-commerce current value sales will continue to rise over the forecast period as more consumers switch to this channel, which offers greater convenience especially for large bulk purchases. Online shopping allows consumers to purchase from the ever-increasing number of brands and product ranges in this category.
Manufacturers are innovating in the dry dog food category with the aim of finding a balance between dry food and wet food. The result is a chilled dry dog food with an intermediate moisture level offering a higher nutritional level that claims to be tastier for the dog too.
Insect-based foods are a niche in Portuguese dog food but will have a growing presence over the forecast period as consumers experiment with more natural dog food options. Insect proteins are less expensive and more sustainable than other animal proteins, which will undoubtedly be an asset for manufacturers looking to boost eco-friendly credentials.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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