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Country Report

Dog Food in

Dog Food in Greece

24 pages, Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Smaller dogs mean smaller volumes, but increased value

In 2019, the dog population in Greece continued to increase slightly, with smaller breeds growing in popularity at the expense of both medium-sized and large dogs. This is particularly the case in urban areas, where during the economic downturn Greeks moved into increasingly small apartments to save money, with many of these being short on space to accommodate large animals.

Preference for dry dog food results in a wider private label offering in the economy segment

Dry dog food continued to grow at the expense of wet dog food in 2019. Greece’s warm climate lends itself to dry food as wet food tends to spoil quickly and buying dry food in bulk often works out cheaper than a wet food diet, which is an important factor given that disposable incomes have been slashed in recent years.

Human food trends starting to appear in dog food

Dog food in Greece is expected to witness the wider emergence of low-fat and organic options over the forecast period as pet owners increasingly focus on the health and wellbeing of their animals. Indeed, trends in human food are increasingly spilling over into pet food in many markets, with Greece being no exception.

COMPETITIVE LANDSCAPE

Discounter Lidl unsettles leaders Nestlé and Mars with its affordable range of quality food

Nestlé Hellas remained the leading player in dog food in 2018 with a stable retail value share, with second-ranked Mars Hellas some distance behind. The positions of both companies can largely be attributed to their wide product portfolios, which benefit from strong promotional support, as well as their strength in the mid-priced segment in particular.

Confusion reigns, resulting in a decline for Royal Canin

Royal Canin suffered a further decline in value share in dog food in 2018, losing ground in both wet and dry dog food. According to various pet shops, this is down to the fact that the company has introduced too many products.

Internet retailing remains the fastest growing distribution channel

Internet retailing remained the fastest growing channel for dog food in 2019, posting a further double-digit increase in value sales, albeit from a low base, mainly at the expense of hypermarkets and pet shops. Internet retailers are particularly popular when buying larger dry dog food packs of 10kg or more due to the lower cost and the convenience of delivery.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Greece?
What are the major brands in Greece?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Greece - Category analysis

HEADLINES

PROSPECTS

Smaller dogs mean smaller volumes, but increased value

Preference for dry dog food results in a wider private label offering in the economy segment

Human food trends starting to appear in dog food

COMPETITIVE LANDSCAPE

Discounter Lidl unsettles leaders Nestlé and Mars with its affordable range of quality food

Confusion reigns, resulting in a decline for Royal Canin

Internet retailing remains the fastest growing distribution channel

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Greece - Industry Overview

EXECUTIVE SUMMARY

Recovery from recession and strengthening consumer confidence support pet care sales

Animal abuse prevention results in amendments to the 2012 Animals Protection Law

Multinationals retain their lead in the fragmented Greek market

Supermarkets encroach on pet shops’ share of sales with a wider offer and competitive prices

Growing popularity of cats and smaller dog breeds suited to modern living indicate a stronger performance for pet care over the forecast period

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Greece

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Executive Summary

New Report Guarantee

PROSPECTS

Smaller dogs mean smaller volumes, but increased value

Preference for dry dog food results in a wider private label offering in the economy segment

Human food trends starting to appear in dog food

COMPETITIVE LANDSCAPE

Discounter Lidl unsettles leaders Nestlé and Mars with its affordable range of quality food

Confusion reigns, resulting in a decline for Royal Canin

Internet retailing remains the fastest growing distribution channel

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Greece - Category analysis

HEADLINES

PROSPECTS

Smaller dogs mean smaller volumes, but increased value

Preference for dry dog food results in a wider private label offering in the economy segment

Human food trends starting to appear in dog food

COMPETITIVE LANDSCAPE

Discounter Lidl unsettles leaders Nestlé and Mars with its affordable range of quality food

Confusion reigns, resulting in a decline for Royal Canin

Internet retailing remains the fastest growing distribution channel

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Greece - Industry Overview

EXECUTIVE SUMMARY

Recovery from recession and strengthening consumer confidence support pet care sales

Animal abuse prevention results in amendments to the 2012 Animals Protection Law

Multinationals retain their lead in the fragmented Greek market

Supermarkets encroach on pet shops’ share of sales with a wider offer and competitive prices

Growing popularity of cats and smaller dog breeds suited to modern living indicate a stronger performance for pet care over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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