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Country Report

Dog Food in

Dog Food in Greece

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Internet retailing gains ground

Grocery retailers witnessed positive growth in dog food sales, with the re-opening of former Carrefour outlets under the Sklavenitis banner but also benefiting from the convenience of one-stop shopping and the fact that grocery retailers allocate more space to dog food.

Polarisation is the key trend, squeezing sales of mid-priced products

With disposable incomes slashed in Greece, financially strapped dog owners were forced to trade down to economy brands in order to reduce spending over the review period. At the same time a niche group of affluent consumers upgraded to premium and super-premium brands.

Changes in dog ownership affect volume growth

Changes in the type of dogs owned by Greeks were evident during the review period as a result of the recession and urbanisation. The number of large and medium-sized dogs declined, for example, with urban Greeks opting for smaller dogs that need less space, are easier to look after given fast lifestyles and cost less to feed.

COMPETITIVE LANDSCAPE

Nestlé Hellas and Mars Hellas lead sales

Although dog food in Greece remained fragmented, with numerous distributors and manufacturers claiming a proportion of sales, especially within premium and economy bands, multinationals Nestlé Hellas and Mars Hellas led sales in 2017. Both companies offer a wide product portfolio, with a range of mid-priced and premium brands, which they also support with aggressive promotional activities in response to the economic downturn.

Dog food becomes more fragmented

With internet retailing growth, dog food became more fragmented, as it allows smaller niche players across both economy and premium to establish a marginal footprint in the category.

Private label growth driven by increased footfall in Lidl and Sklavenitis

Sales via discounters increased in 2016 and although in 2017 they posted a minor decline, Lidl remained a key retailer in dog food sales. Lidl benefited from Carrefour’s closure.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Greece?
What are the major brands in Greece?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Greece - Category analysis

HEADLINES

PROSPECTS

Internet retailing gains ground

Polarisation is the key trend, squeezing sales of mid-priced products

Changes in dog ownership affect volume growth

COMPETITIVE LANDSCAPE

Nestlé Hellas and Mars Hellas lead sales

Dog food becomes more fragmented

Private label growth driven by increased footfall in Lidl and Sklavenitis

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Greece - Industry Overview

EXECUTIVE SUMMARY

The recession and low consumer confidence shape trends in pet care

Low disposable incomes pose an obstacle to growth

Despite fragmentation, Nestlé Hellas and Mars Hellas continue to lead sales

Internet retailing thrives and hypermarkets regains some lost sales share

Uncertainty remains amid economic turmoil

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Internet retailing gains ground

Polarisation is the key trend, squeezing sales of mid-priced products

Changes in dog ownership affect volume growth

COMPETITIVE LANDSCAPE

Nestlé Hellas and Mars Hellas lead sales

Dog food becomes more fragmented

Private label growth driven by increased footfall in Lidl and Sklavenitis

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in Greece - Category analysis

HEADLINES

PROSPECTS

Internet retailing gains ground

Polarisation is the key trend, squeezing sales of mid-priced products

Changes in dog ownership affect volume growth

COMPETITIVE LANDSCAPE

Nestlé Hellas and Mars Hellas lead sales

Dog food becomes more fragmented

Private label growth driven by increased footfall in Lidl and Sklavenitis

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Greece - Industry Overview

EXECUTIVE SUMMARY

The recession and low consumer confidence shape trends in pet care

Low disposable incomes pose an obstacle to growth

Despite fragmentation, Nestlé Hellas and Mars Hellas continue to lead sales

Internet retailing thrives and hypermarkets regains some lost sales share

Uncertainty remains amid economic turmoil

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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