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Country Report

Dog Food in

Dog Food in Greece

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

More companies find ways to capitalise on trends for a raw diet and quality food

Dog owners in 2020 are showing an increasing willingness to feed their pets the so-called bones and raw food (BARF) diet. This trend is based on the principle of feeding dogs the type of diet they have evolved to eat.

Cold-pressed food provides opportunities amid wider growth in dry food

A new trend for 2020 is the growing popularity of cold-pressed dog food in the shape of rounded pellets. Cold pressing is a method of manufacture in which the ingredients are not subjected to high temperatures.

Dog food continues to mirror human diet trends, prompting investment in premium offerings

Over the forecast period in Greece, more dog food products are expected to emerge that reflect trends in human nutrition as pet owners increasingly focus on the health and wellbeing of their animals. This spill over effect into pet food has emerged in many countries, and Greece is no exception.

COMPETITIVE LANDSCAPE

Nestlé and Mars see the mid-priced segment squeezed by growth in economy and premium dog foods

Nestlé Hellas remained the leading player in dog food in 2019 with a stable retail value share. Second-ranked Mars Hellas was some distance behind.

Astron Chemicals Hellas poised to launch insect-based dog foods

Astron Chemicals Hellas has developed a dog food made from insects which it is preparing to launch in Greece. Already available overseas, this type of food benefits from being sustainable and a pure source of protein for pets.

E-commerce shows further strong growth as consumers benefit from convenience

E-commerce remains the fastest-growing channel for dog food, posting further double-digit growth in value sales for 2020, albeit from a historically low base. E-commerce retailers are particularly well positioned to benefit from the convenience factor, with a growing percentage of working pet owners in urban areas opting to purchase pet food online.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Greece?
What are the major brands in Greece?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Greece - Category analysis

HEADLINES

PROSPECTS

More companies find ways to capitalise on trends for a raw diet and quality food

Cold-pressed food provides opportunities amid wider growth in dry food

Dog food continues to mirror human diet trends, prompting investment in premium offerings

COMPETITIVE LANDSCAPE

Nestlé and Mars see the mid-priced segment squeezed by growth in economy and premium dog foods

Astron Chemicals Hellas poised to launch insect-based dog foods

E-commerce shows further strong growth as consumers benefit from convenience

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Greece - Industry Overview

EXECUTIVE SUMMARY

Rise in pet ownership and a focus on animal welfare bolster pet care

Health and wellbeing drive spending as human trends spill over into pet care

Multinationals maintain lead while smaller companies exploit more polarised demand

Supermarkets show agility as e-commerce continues to make inroads

Healthy products and scope for innovation point to a stronger performance for pet care over the forecast period

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Greece

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Executive Summary

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PROSPECTS

More companies find ways to capitalise on trends for a raw diet and quality food

Cold-pressed food provides opportunities amid wider growth in dry food

Dog food continues to mirror human diet trends, prompting investment in premium offerings

COMPETITIVE LANDSCAPE

Nestlé and Mars see the mid-priced segment squeezed by growth in economy and premium dog foods

Astron Chemicals Hellas poised to launch insect-based dog foods

E-commerce shows further strong growth as consumers benefit from convenience

Samples

Overview

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Table of Contents

Dog Food in Greece - Category analysis

HEADLINES

PROSPECTS

More companies find ways to capitalise on trends for a raw diet and quality food

Cold-pressed food provides opportunities amid wider growth in dry food

Dog food continues to mirror human diet trends, prompting investment in premium offerings

COMPETITIVE LANDSCAPE

Nestlé and Mars see the mid-priced segment squeezed by growth in economy and premium dog foods

Astron Chemicals Hellas poised to launch insect-based dog foods

E-commerce shows further strong growth as consumers benefit from convenience

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Greece - Industry Overview

EXECUTIVE SUMMARY

Rise in pet ownership and a focus on animal welfare bolster pet care

Health and wellbeing drive spending as human trends spill over into pet care

Multinationals maintain lead while smaller companies exploit more polarised demand

Supermarkets show agility as e-commerce continues to make inroads

Healthy products and scope for innovation point to a stronger performance for pet care over the forecast period

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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