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Country Report

Dog Food in

Dog Food in Israel

May 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation trend continues to influence demand for higher quality dog food

Dog food continued to record a positive performance in both current value and volume terms in 2020, driven by the ongoing premiumisation trend in the country. This was reflected in the continual switch to higher-priced premium wet and dry dog food, while demand for economy and mid-priced segments experienced an ongoing decline.

Strong performance by dog treats linked to pet humanisation trend as Israelis like to spoil their pets

Dog treats recorded the strongest value performance within dog food in 2020, driven by the strengthening humanisation of pets in Israel. Local consumers increasingly see their dogs as family members and are prepared to spoil them with snacks and treats to maintain their level of happiness in addition to rewarding good behaviour.

Despite strong growth, internet retailing continues to struggle to gain share from store-based pet shops

While the much smaller distribution channel of e-commerce continued to record strong current value growth and share gain, supported by consumers searching for a wider range of products, brands and more affordable pricing, its development of this distribution has somewhat stalled with slowing value growth. Ongoing competition for bulk purchases, particularly for dry dog food, is posed by store-based outlets as consumers find placing an order over the telephone easy and convenient with delivery often made soon after they have spoken to a sales assistant, although the customer may have seen a product promoted online and therefore e-commerce can be an effective tool in attracting consumers’ attention.

COMPETITIVE LANDSCAPE

BioPet retains leadership amidst an increasingly intense competitive landscape

BioPet Ltd retained its leadership of dog food in 2019 despite increasing competition from dynamic players such as Zoo Market SD Ltd, Beit Erez Havat Milatin Ltd and Nestlé Purina PetCare Israel which gained further value share and recorded impressive double-digit current value growth due to their presence in the premium segments. Nevertheless, BioPet retains a strong position across the category with an expansive product portfolio, wide distribution network and its well-known brands including local product Bonzo, premium imported dry dog food Acana and Orijen which it distributes for Champion Petfoods LP, and leading premium wet dog food Schesir (for Agras Delic SpA).

Strong share loss for Royal Canin as Mars changes distribution

Leading premium dry dog food brand Royal Canin experienced ongoing loss of share over the course of the review period due to strong competition from an increasing number of brands entering Israel as demand for premium products continued to grow. This has prompted global brand owner Mars Inc to shift distribution from Beit Erez Havat Milatin Ltd to its own local company, leading to drastic loss of share for Royal Canin during the interim as many of its products (including its premium wet dog food) disappeared from retailers’ shelves.

Direct imports by retailers and global brand owners choosing their own local offices for distribution place pressure on domestic players

The competitive landscape of dog food is beginning to be increasingly influenced by the direct import of brands by specialist pet shops, pushing sales in the retailing environment or by major global players using their own local offices rather than using Israeli companies for distribution as exemplified by the decision by Mars at the end of the review period as it ceased its partnership with Beit Erez Havat Milatin Ltd to distribute Royal Canin. This trend is likely to continue into the forecast period to the detriment of leading players.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Israel market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Israel?
What are the major brands in Israel?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Israel - Category analysis

HEADLINES

PROSPECTS

Premiumisation trend continues to influence demand for higher quality dog food

Strong performance by dog treats linked to pet humanisation trend as Israelis like to spoil their pets

Despite strong growth, internet retailing continues to struggle to gain share from store-based pet shops

COMPETITIVE LANDSCAPE

BioPet retains leadership amidst an increasingly intense competitive landscape

Strong share loss for Royal Canin as Mars changes distribution

Direct imports by retailers and global brand owners choosing their own local offices for distribution place pressure on domestic players

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Positive performance for pet care, with value sales supported by increasing premiumisation

Pet humanisation trend is positive influence on entire market

BioPet retains overall leadership but experiences pressure from more dynamic players

Pet shops remains dominant channel but e-commerce continues to make impressive gains

Stronger current value growth predicted for forecast period in line with premiumisation

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Israel

New Report Guarantee

Executive Summary

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PROSPECTS

Premiumisation trend continues to influence demand for higher quality dog food

Strong performance by dog treats linked to pet humanisation trend as Israelis like to spoil their pets

Despite strong growth, internet retailing continues to struggle to gain share from store-based pet shops

COMPETITIVE LANDSCAPE

BioPet retains leadership amidst an increasingly intense competitive landscape

Strong share loss for Royal Canin as Mars changes distribution

Direct imports by retailers and global brand owners choosing their own local offices for distribution place pressure on domestic players

Samples

Overview

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Table of Contents

Dog Food in Israel - Category analysis

HEADLINES

PROSPECTS

Premiumisation trend continues to influence demand for higher quality dog food

Strong performance by dog treats linked to pet humanisation trend as Israelis like to spoil their pets

Despite strong growth, internet retailing continues to struggle to gain share from store-based pet shops

COMPETITIVE LANDSCAPE

BioPet retains leadership amidst an increasingly intense competitive landscape

Strong share loss for Royal Canin as Mars changes distribution

Direct imports by retailers and global brand owners choosing their own local offices for distribution place pressure on domestic players

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Positive performance for pet care, with value sales supported by increasing premiumisation

Pet humanisation trend is positive influence on entire market

BioPet retains overall leadership but experiences pressure from more dynamic players

Pet shops remains dominant channel but e-commerce continues to make impressive gains

Stronger current value growth predicted for forecast period in line with premiumisation

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

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