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Country Report

Dog Food in

Dog Food in Romania

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economic growth and new attitude towards dogs benefit dog food

The double-digit growth of dog food in 2020 is attributable to economic growth and a rise in disposable incomes. This has resulted in growing concern for the wellbeing and health of dogs.

Cheaper and more convenient dry dog food benefits from offer of bulk packs

Dry dog food continues to characterise the category in 2020 as it is cheaper than wet food and more convenient for daily feeding. Dry dog food is benefiting from switches among rural-dwelling dog owners from feeding their dogs meal leftovers and scraps to low cost dry dog food.

Smaller dogs preferred as pet companions, with larger dogs often kept for protection and security

There is an increasing shift from large dogs, used mainly for protection and security, to smaller dogs, which are easier to care for in apartments or homes with limited space. Dog owners in large cities also increasingly regard their dogs as companions.

COMPETITIVE LANDSCAPE

International players vie for pole position via aggressive marketing and wide distribution

The international players Nestlé Romania, Mars Romania and Royal Canin Romania continued to lead in 2019. Competition is mostly between Nestlé and Mars, with some movements visible between the brands as a result of brand shifts towards the end of the review period.

Nordic Petfood purchased by United Petfood but will retain focus on private label

In 2019, the largest domestic producer of pet food in Romania, Nordic Petfood Distribution, became part of the Belgian group United Petfood. Nordic Petfood is the main producer of exclusive products for modern retailers’ private label ranges and is expected to maintain this focus going forward.

Nestlé and Mars shuffle brands as they tailor ranges to consumer demand

Since Nestlé’s launch of Purina One in dog food towards the end of 2018, the company has sought to strengthen its mid-priced brands. Through this move, the company aims to capitalise on consumers’ growing focus on nutrition and to attract those trading up from non-prepared food.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Romania?
What are the major brands in Romania?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Romania - Category analysis

HEADLINES

PROSPECTS

Economic growth and new attitude towards dogs benefit dog food

Cheaper and more convenient dry dog food benefits from offer of bulk packs

Smaller dogs preferred as pet companions, with larger dogs often kept for protection and security

COMPETITIVE LANDSCAPE

International players vie for pole position via aggressive marketing and wide distribution

Nordic Petfood purchased by United Petfood but will retain focus on private label

Nestlé and Mars shuffle brands as they tailor ranges to consumer demand

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Rising disposable incomes enable owners to indulge their pets

Urban-rural divide persists in attitudes towards pets

Nestlé, Mars and Royal Canin compete for top spot

Modern grocery retailers expand product varieties

Economic growth supports spending and encourages focus on pet wellbeing

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Economic growth and new attitude towards dogs benefit dog food

Cheaper and more convenient dry dog food benefits from offer of bulk packs

Smaller dogs preferred as pet companions, with larger dogs often kept for protection and security

COMPETITIVE LANDSCAPE

International players vie for pole position via aggressive marketing and wide distribution

Nordic Petfood purchased by United Petfood but will retain focus on private label

Nestlé and Mars shuffle brands as they tailor ranges to consumer demand

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Romania - Category analysis

HEADLINES

PROSPECTS

Economic growth and new attitude towards dogs benefit dog food

Cheaper and more convenient dry dog food benefits from offer of bulk packs

Smaller dogs preferred as pet companions, with larger dogs often kept for protection and security

COMPETITIVE LANDSCAPE

International players vie for pole position via aggressive marketing and wide distribution

Nordic Petfood purchased by United Petfood but will retain focus on private label

Nestlé and Mars shuffle brands as they tailor ranges to consumer demand

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Rising disposable incomes enable owners to indulge their pets

Urban-rural divide persists in attitudes towards pets

Nestlé, Mars and Royal Canin compete for top spot

Modern grocery retailers expand product varieties

Economic growth supports spending and encourages focus on pet wellbeing

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

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