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Dog Food in
Romania

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Economic growth and new attitude towards dogs benefit dog food

The double-digit growth of dog food in 2019 is attributable to economic growth and a rise in disposable incomes. This has resulted in growing concern for the wellbeing and health of dogs.

Cheaper and more convenient dry dog food benefits from offer of bulk packs

Dry dog food continues to dominate in 2019 as it is cheaper than wet food and more convenient for daily feeding. Dry dog food is benefiting from dog owners in the countryside switching from feeding their dogs meal leftovers and scraps to cheap dry food.

Smaller dogs preferred as pet companions, with larger dogs often kept for protection and security

There is an increasing shift from big dogs, used mainly for protection and security, to smaller dogs, which are easier to care for in apartments or homes with limited space. Dog owners in large cities are also increasingly regarding their dogs as companions.

COMPETITIVE LANDSCAPE
Nordic Petfood purchased by United Petfood but will retain focus on private label

In 2018, the largest domestic producer of pet food in Romania, Nordic Petfood Distribution, became part of the Belgian group United Petfood. Nordic Petfood is the main producer of exclusive products for modern retailers’ private label ranges and is expected to maintain this focus going forward.

International players compete at top via aggressive marketing and wide distribution

The international players Nestlé Romania, Mars Romania and Royal Canin Romania continued to lead in 2018, with the domestic Nordic Petfood Distribution ranking fourth. The competition is mostly between Nestlé and Mars, with some movements visible between the brands as a result of brand shifts towards the end of the review period.

Nestlé and Mars shuffle brands as they tailor ranges to consumer demand

Nestlé launched Purina One in dog food towards the end of 2018, as the company sought to strengthen its mid-priced brands. This launch aimed to capitalise on consumers’ growing focus on nutrition and to attract those trading up from non-prepared food.

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Dog Food in Romania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dog Food in Romania?
  • What are the major brands in Romania?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Dog Food in Romania - Category analysis

HEADLINES

PROSPECTS

Economic growth and new attitude towards dogs benefit dog food
Cheaper and more convenient dry dog food benefits from offer of bulk packs
Smaller dogs preferred as pet companions, with larger dogs often kept for protection and security

COMPETITIVE LANDSCAPE

Nordic Petfood purchased by United Petfood but will retain focus on private label
International players compete at top via aggressive marketing and wide distribution
Nestlé and Mars shuffle brands as they tailor ranges to consumer demand

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Rising incomes result in increasingly indulgent pet owners
Urban-rural divide persists in attitudes towards pets
Nestlé, Mars and Royal Canin joust for the top
Modern grocery retailers continue to expand outlet volume and product range
Economic growth will support spending and encourage focus on pet wellbeing

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

SOURCES

Summary 2 Research Sources