Dog food is expected to see increased polarisation of spending over the forecast period, with fewer consumers opting for mid-priced brands and instead purchasing either economy or premium. Whilst economy dog food is expected to retain the biggest retail value share (due to the diminished expected income), premium dog food is likely to be more dynamic.
Dry dog food will continue to be the leading category in dog food as it provides a low price per kg (compared with wet dog food) and is more convenient for feeding - it can be served in bigger quantities and consumed across the whole day even in the absence of the owner. Aiding growth of this category will be the rural dog owners who are increasingly serving prepared dog food over scraps (and choosing dry food over wet food for its lower price).
Wet dog food is expected to continue being more dynamic in the forecast period thanks to its current niche status and the growing trend of offering it to dogs as a treat. The rapid price growth of manufacturer’s prices (particularly that from the beginning of 2022) will also affect growth results, with value growth seeing greater rates than volume.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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