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Dog Food in Romania
June 2022
PROSPECTS AND OPPORTUNITIES
Polarisation of spending to continue as financial difficulties and desire to improve dog’s health and wellbeing split consumers purchases
Dog food is expected to see increased polarisation of spending over the forecast period, with fewer consumers opting for mid-priced brands and instead purchasing either economy or premium. Whilst economy dog food is expected to retain the biggest retail value share (due to the diminished expected income), premium dog food is likely to be more dynamic.
Dry dog food to remain dominant thanks to convenience and lower cost per unit
Dry dog food will continue to be the leading category in dog food as it provides a low price per kg (compared with wet dog food) and is more convenient for feeding - it can be served in bigger quantities and consumed across the whole day even in the absence of the owner. Aiding growth of this category will be the rural dog owners who are increasingly serving prepared dog food over scraps (and choosing dry food over wet food for its lower price).
Wet dog food and dog treats to maintain growth thanks to trend of pampering pets
Wet dog food is expected to continue being more dynamic in the forecast period thanks to its current niche status and the growing trend of offering it to dogs as a treat. The rapid price growth of manufacturer’s prices (particularly that from the beginning of 2022) will also affect growth results, with value growth seeing greater rates than volume.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Romania report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Dog Food in Romania?
Which are the leading brands in Dog Food in Romania?
How are products distributed in Dog Food in Romania?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Dog Food in Romania - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price increases have larger impact on dog food than COVID-19
Dry dog food dominates but wet dog food sees more dynamic growth
Sales of economy and premium options vary by retailing channel
PROSPECTS AND OPPORTUNITIES
Polarisation of spending to continue as financial difficulties and desire to improve dog’s health and wellbeing split consumers purchases
Dry dog food to remain dominant thanks to convenience and lower cost per unit
Wet dog food and dog treats to maintain growth thanks to trend of pampering pets
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2017-2022Table 2 Dog Population 2017-2022Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 1 Dog Food by Price Band 2022Table 4 Sales of Dog Food by Category: Volume 2017-2022Table 5 Sales of Dog Food by Category: Value 2017-2022Table 6 Sales of Dog Food by Category: % Volume Growth 2017-2022Table 7 Sales of Dog Food by Category: % Value Growth 2017-2022Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022Table 10 NBO Company Shares of Dog Food: % Value 2017-2021Table 11 LBN Brand Shares of Dog Food: % Value 2018-2021Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021Table 13 Distribution of Dog Food by Format: % Value 2017-2022Table 14 Forecast Sales of Dog Food by Category: Volume 2022-2027Table 15 Forecast Sales of Dog Food by Category: Value 2022-2027Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Pet Care in Romania - Industry Overview
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2017-2022
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2017-2022Table 20 Sales of Pet Care by Category: Value 2017-2022Table 21 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 22 Sales of Pet Care by Category: % Value Growth 2017-2022Table 23 NBO Company Shares of Pet Food: % Value 2017-2021Table 24 LBN Brand Shares of Pet Food: % Value 2018-2021Table 25 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 27 Penetration of Private Label in Pet Care by Category: % Value 2017-2022Table 28 Distribution of Pet Care by Format: % Value 2017-2022Table 29 Distribution of Pet Care by Format and Category: % Value 2022Table 30 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 32 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 33 Forecast Sales of Pet Care by Category: Value 2022-2027Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included: