The double-digit growth of dog food in 2019 is attributable to economic growth and a rise in disposable incomes. This has resulted in growing concern for the wellbeing and health of dogs.
Dry dog food continues to dominate in 2019 as it is cheaper than wet food and more convenient for daily feeding. Dry dog food is benefiting from dog owners in the countryside switching from feeding their dogs meal leftovers and scraps to cheap dry food.
There is an increasing shift from big dogs, used mainly for protection and security, to smaller dogs, which are easier to care for in apartments or homes with limited space. Dog owners in large cities are also increasingly regarding their dogs as companions.
In 2018, the largest domestic producer of pet food in Romania, Nordic Petfood Distribution, became part of the Belgian group United Petfood. Nordic Petfood is the main producer of exclusive products for modern retailers’ private label ranges and is expected to maintain this focus going forward.
The international players Nestlé Romania, Mars Romania and Royal Canin Romania continued to lead in 2018, with the domestic Nordic Petfood Distribution ranking fourth. The competition is mostly between Nestlé and Mars, with some movements visible between the brands as a result of brand shifts towards the end of the review period.
Nestlé launched Purina One in dog food towards the end of 2018, as the company sought to strengthen its mid-priced brands. This launch aimed to capitalise on consumers’ growing focus on nutrition and to attract those trading up from non-prepared food.
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This industry report originates from Passport, our Pet Care market research database.