In Romania, COVID-19 is not having a noticeable impact on sales of dog food in 2021 after strong growth in 2020, the result of more household dogs and the transition from scraps and cooked food to prepared food. On the one hand, 2021 is seeing the ongoing shift towards smaller dogs and, consequently, a reduction of dog food packaging size.
Dry dog food dominates overall dog food sales in Romania, by far. It is preferred by pet owners due to its lower unit price and the possibility of feeding the dog for a longer period of time across the day.
The strong advance of e-commerce in 2021 will be the result of increasing efforts to avoid COVID-19 infection and also the convenience of online ordering and rapid delivery which has pushed e-commerce in terms of purchasing patterns. Dry dog food clearly dominates online sales because of the possibility of purchasing large packages without any effort of carrying it.
Dog food is expected to continue to see strong, albeit decelerating, growth, in the forecast period. In Romania, 2022 is potentially expected to see a consolidation of the economy and its recovery, with hopeful consequences on confidence in the following years.
Dry dog food is expected to maintain its supremacy over wet dog food in terms of volume and value sales over the forecast period. It is priced lower than wet food, is more convenient to serve and can be consumed during the whole day, even in the absence of the owner.
Dog owners in large cities are expected to continue to see dogs as companions. The increasing ownership of smaller dogs and friendly breeds will be reflected in smaller sizes of packaging but more sophisticated food, leading to growth of the average unit price.
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This report originates from Passport, our Dog Food research and analysis database.
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