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Country Report

Dog Food in

Dog Food in Romania

22 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Higher incomes shift demand to premium brands

The performance of dog food in 2017 was the result of the rapid growth of the economy and the recovery in disposable incomes. This led to growing concern for the wellbeing and health of dogs, mostly amongst higher-income consumers in the capital and large cities, as dogs are increasingly regarded as companions and members of the family.

Dry dog food dominates sales

Dry dog food continued to be by far the dominant dog food in 2017. This was mainly the consequence of the switch from non-prepared food to prepared food during the review period.

Dog ownership patterns are shaped by lifestyle

The review period saw a shift from big dogs, used mainly for protection and security, to smaller dogs, which are easier to care for in apartments or homes with limited space. Dog owners in large cities are also increasingly seeing their dogs as companions.

COMPETITIVE LANDSCAPE

International players lead

Concentration remained high in 2017, with the top three international players Nestlé Romania, Mars Romania and Royal Canin Romania leading without significant opposition. Their strength was the result of advertising and distribution strategies.

Nestlé Romania SRL retains its number one position

Nestlé Romania SRL was the leader in dog food in 2017 due to its national coverage and active presence across all distribution channels. The company benefited from its early entry into the market and has practically dictated, together with Mars Romania SRL and Royal Canin Romania SRL, the trends in dog food.

Private label holds the largest share in economy dry dog food

The strength of modern grocery retailers in 2017 was the source of the good position of private label within dog food. Its best positioning was in economy dry dog food, where it retained its leadership due to its low price.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Romania?
What are the major brands in Romania?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Romania - Category analysis

HEADLINES

PROSPECTS

Higher incomes shift demand to premium brands

Dry dog food dominates sales

Dog ownership patterns are shaped by lifestyle

COMPETITIVE LANDSCAPE

International players lead

Nestlé Romania SRL retains its number one position

Private label holds the largest share in economy dry dog food

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Strong economic growth benefits pet care in 2018

The increase in the average income influences the attitude towards pets

International companies maintain their lead in pet care

Modern grocery retailers lead sales

Pet care is set to grow over the forecast period

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Romania

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Executive Summary

New Report Guarantee

PROSPECTS

Higher incomes shift demand to premium brands

Dry dog food dominates sales

Dog ownership patterns are shaped by lifestyle

COMPETITIVE LANDSCAPE

International players lead

Nestlé Romania SRL retains its number one position

Private label holds the largest share in economy dry dog food

Samples

Overview

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Table of Contents

Dog Food in Romania - Category analysis

HEADLINES

PROSPECTS

Higher incomes shift demand to premium brands

Dry dog food dominates sales

Dog ownership patterns are shaped by lifestyle

COMPETITIVE LANDSCAPE

International players lead

Nestlé Romania SRL retains its number one position

Private label holds the largest share in economy dry dog food

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Strong economic growth benefits pet care in 2018

The increase in the average income influences the attitude towards pets

International companies maintain their lead in pet care

Modern grocery retailers lead sales

Pet care is set to grow over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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