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Country Report

Dog Food in

Dog Food in Slovakia

May 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Slovakians continue to invest more in premium products for their dogs

Improved economic conditions and rising disposable income levels are enabling consumers to spend more on dog food, while consumers are also becoming increasingly sophisticated in their understanding of canine nutrition. These trends are encouraging consumers to seek more nutritionally balanced food, becoming more attracted by products fortified with vitamins, minerals and other nutrients.

Dogs’ legal status changes from possession to pet

A new law on dog ownership came into effect in Slovakia in 2018. Its purpose is to give dogs the status of living animals as opposed to things or possessions, thus strengthening animal rights legislation in the country.

E-commerce could benefit as pet food becomes more specialised and focused on nutrition

When feeding dogs, there is a growing demand for specialised food, as consumers become more sophisticated in their understanding of canine nutrition. Age-specific and breed-specific dog food brands remain a popular choice among Slovakian dog owners and are seeing further growth.

COMPETITIVE LANDSCAPE

Mars retains lead but could learn from the innovation of smaller competitors

Mars has consolidated its position as the leading dog food manufacturer, with its value share stabilising in 2019 largely thanks to the ongoing success of its Pedigree brand. However, with consumer sophistication increasing, educating pet shop and superstore employees in terms of pet nutrition is of growing importance to manufacturers, as is marketing directed at veterinary clinics.

Humanisation sees dog food mimic packaged food trends

Pet humanisation remains an important factor in dog food, as Slovak pet owners increasingly consider their pets part of the family. Trends in dog food are thus often aligned with packaged food trends.

Dog treats gain popularity as dental aids

Products that help to maintain dental hygiene are expected to grow dynamically over the forecast period thanks to rising health awareness among pet owners. This is set to bolster dental care dog treats, particularly chewable products.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Slovakia?
What are the major brands in Slovakia?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Slovakia - Category analysis

HEADLINES

PROSPECTS

Slovakians continue to invest more in premium products for their dogs

Dogs’ legal status changes from possession to pet

E-commerce could benefit as pet food becomes more specialised and focused on nutrition

COMPETITIVE LANDSCAPE

Mars retains lead but could learn from the innovation of smaller competitors

Humanisation sees dog food mimic packaged food trends

Dog treats gain popularity as dental aids

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Premiumisation continues as Slovakians invest in healthy pets

More sophisticated demand means wet food grows in popularity

Smaller manufacturers the clear winners, whilst private label sees poor year

Slovakians’ place their faith in vets and online stores

Health and wellness, premiumisation and humanisation to drive growth

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Slovakia

New Report Guarantee

Executive Summary

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PROSPECTS

Slovakians continue to invest more in premium products for their dogs

Dogs’ legal status changes from possession to pet

E-commerce could benefit as pet food becomes more specialised and focused on nutrition

COMPETITIVE LANDSCAPE

Mars retains lead but could learn from the innovation of smaller competitors

Humanisation sees dog food mimic packaged food trends

Dog treats gain popularity as dental aids

Samples

Overview

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Table of Contents

Dog Food in Slovakia - Category analysis

HEADLINES

PROSPECTS

Slovakians continue to invest more in premium products for their dogs

Dogs’ legal status changes from possession to pet

E-commerce could benefit as pet food becomes more specialised and focused on nutrition

COMPETITIVE LANDSCAPE

Mars retains lead but could learn from the innovation of smaller competitors

Humanisation sees dog food mimic packaged food trends

Dog treats gain popularity as dental aids

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Premiumisation continues as Slovakians invest in healthy pets

More sophisticated demand means wet food grows in popularity

Smaller manufacturers the clear winners, whilst private label sees poor year

Slovakians’ place their faith in vets and online stores

Health and wellness, premiumisation and humanisation to drive growth

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

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