Holistic dog foods and those with a higher meat content will gain consumer interest in the forthcoming period. Dog owners increasingly prefer such products made from high levels of natural ingredients or that deliver extra health benefits, such as joint and digestive health.
Although online sales of dog food remain robust in 2023, actual sales through the e-commerce channel are slowing slightly as pet owners increasingly chose to shop in physical retail stores post-pandemic. Nevertheless, this channel faces good growth prospects with e-commerce sales likely to be boosted by efforts to shorten delivery times and enhance loyalty programs.
Private label dog food products performed well at the end of the review period, aided by strong innovation, marketing and branding that emulates premium products. However, with inflation subsiding and households under less pressure in 2024, consumer demand for economy lines will start to reduce.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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