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Dog Food in Slovakia
June 2022
PROSPECTS AND OPPORTUNITIES
Wet dog food to drive sales thanks to its higher quality, nutritional image
Wet dog food is expected to be the main driver of dog food sales over the forecast period as Slovak pet owners continue viewing it as a more natural and nourishing source of food for their dogs. Wet food will be further supported by a slowly rising interest in Biologically Appropriate Raw Food (BARF) thanks to an improving product assortment in retail stores.
Premium options to rise in demand alongside the humanisation trend
Whilst there will be a switch to more economy and mid-priced brand in 2022, premium dog food is set to enjoy the best performance over the second half of the forecast period after the short-term economic pressures are relieved. In fact, as the pet humanisation trend in the country reaches new heights, a growing number of Slovak dog owners will seek to purchase super-premium dog food, looking for a similar quality to that of human packaged food.
Locally sourced artisanal dog food expected to gain popularity as players promote their unique formulations
Small local players and artisanal brands are set to gain importance in dog food over the forecast period thanks to the increasing preference of Slovak consumers to purchase domestic produce and to spoil their dogs with top quality food. Local artisanal players started developing strongly during the pandemic, but it takes time for raise awareness.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Slovakia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Dog Food in Slovakia?
Which are the leading brands in Dog Food in Slovakia?
How are products distributed in Dog Food in Slovakia?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Dog Food in Slovakia - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite rising prices, many consumers continue to seek higher-quality, healthy dog food for their pets
Mars retains lead but could face competition from new entrant Tauris
Knowledgeable sales associates are seen as vital for supporting premium sales
PROSPECTS AND OPPORTUNITIES
Wet dog food to drive sales thanks to its higher quality, nutritional image
Premium options to rise in demand alongside the humanisation trend
Locally sourced artisanal dog food expected to gain popularity as players promote their unique formulations
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2017-2022Table 2 Dog Population 2017-2022Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 1 Dog Food by Price Band 2022Table 4 Sales of Dog Food by Category: Volume 2017-2022Table 5 Sales of Dog Food by Category: Value 2017-2022Table 6 Sales of Dog Food by Category: % Volume Growth 2017-2022Table 7 Sales of Dog Food by Category: % Value Growth 2017-2022Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022Table 10 NBO Company Shares of Dog Food: % Value 2017-2021Table 11 LBN Brand Shares of Dog Food: % Value 2018-2021Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021Table 13 Distribution of Dog Food by Format: % Value 2017-2022Table 14 Forecast Sales of Dog Food by Category: Volume 2022-2027Table 15 Forecast Sales of Dog Food by Category: Value 2022-2027Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Pet Care in Slovakia - Industry Overview
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2017-2022
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2017-2022Table 20 Sales of Pet Care by Category: Value 2017-2022Table 21 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 22 Sales of Pet Care by Category: % Value Growth 2017-2022Table 23 NBO Company Shares of Pet Food: % Value 2017-2021Table 24 LBN Brand Shares of Pet Food: % Value 2018-2021Table 25 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 27 Penetration of Private Label in Pet Care by Category: % Value 2017-2022Table 28 Distribution of Pet Care by Format: % Value 2017-2022Table 29 Distribution of Pet Care by Format and Category: % Value 2022Table 30 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 32 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 33 Forecast Sales of Pet Care by Category: Value 2022-2027Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included: