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Country Report

Dog Food in

Dog Food in Slovakia

24 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Slow rise in popularity of prepared dog food boosts sales

Pet humanisation remained an important factor in dog food during 2017, as Slovak pet owners consider their pets part of the family. Trends were closely aligned with standard packaged food trends, with demand for natural products, grain-free with high meat content, quality ingredients and no artificial colours or preservatives.

Slovak pet owners demand products that meet dogs’ needs and tastes

Age-specific and breed-specific dog food brands remained a popular choice among Slovak dog owners and recorded further growth. These typically included junior, adult and senior variations, although at the higher end formats according to performance or size were also available.

New legislation on pet dogs comes into force in 2019

New legislation is in the pipeline, giving dogs the status of living animals and not things. The update was supposed to become valid from 2018, however due to the extensive alterations, it should become valid from early 2019.

COMPETITIVE LANDSCAPE

Product innovation favours higher quality products

Price promotions remained popular among Slovak consumers, who increasingly utilised the internet to find better deals (for example by comparing prices on websites like heureka.sk).

Premiumisation trend drives innovation

Dog owners in Slovakia demanded better quality products for their pets as the premiumisation trend remained important. However, the phrase “premium” was used inconsistently across all price bands within dog food, thus blurring the line between products.

BARF is labelled a health risk for dogs

In January 2018 articles claiming that several dogs were paralysed after being fed raw poultry received significant media attention. While other factors may have played a role, veterinarians and pet specialists stated that they cannot recommend feeding pets with raw meat products, particularly raw poultry which has a greater chance of containing unwanted bacteria.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Slovakia?
What are the major brands in Slovakia?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Slovakia - Category analysis

HEADLINES

PROSPECTS

Slow rise in popularity of prepared dog food boosts sales

Slovak pet owners demand products that meet dogs’ needs and tastes

New legislation on pet dogs comes into force in 2019

COMPETITIVE LANDSCAPE

Product innovation favours higher quality products

Premiumisation trend drives innovation

BARF is labelled a health risk for dogs

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Pet care witnesses a good year in Slovakia

Trends favour higher spending on pets

Competitive environment remains intense in Slovakia in 2017

Internet retailing and pet superstores gain distribution share in 2018

Sales outlook for pet care remains positive in Slovakia

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Slow rise in popularity of prepared dog food boosts sales

Slovak pet owners demand products that meet dogs’ needs and tastes

New legislation on pet dogs comes into force in 2019

COMPETITIVE LANDSCAPE

Product innovation favours higher quality products

Premiumisation trend drives innovation

BARF is labelled a health risk for dogs

Samples

Overview

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Table of Contents

Dog Food in Slovakia - Category analysis

HEADLINES

PROSPECTS

Slow rise in popularity of prepared dog food boosts sales

Slovak pet owners demand products that meet dogs’ needs and tastes

New legislation on pet dogs comes into force in 2019

COMPETITIVE LANDSCAPE

Product innovation favours higher quality products

Premiumisation trend drives innovation

BARF is labelled a health risk for dogs

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Pet care witnesses a good year in Slovakia

Trends favour higher spending on pets

Competitive environment remains intense in Slovakia in 2017

Internet retailing and pet superstores gain distribution share in 2018

Sales outlook for pet care remains positive in Slovakia

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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