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Country Report

Dog Food in

Dog Food in Slovakia

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Word-of-mouth recommendations more important than online reviews

Improved economic conditions and rising disposable income levels are enabling consumers to spend more on dog food, while consumers are also becoming increasingly sophisticated in their understanding of canine nutrition. These trends are encouraging consumers to seek more nutritionally balanced food, becoming more attracted by products fortified with vitamins, minerals or other nutrients.

Dogs’ legal status changes from possession to pet

A new law on dog ownership came into effect in Slovakia in 2018. Its purpose is to give dogs the status of living animals as opposed to things/possessions, thus strengthening animal rights legislation in the country.

Food becoming more segmented as nutritional focus intensifies

When feeding dogs, there is a growing demand for segmented food, as consumers become more sophisticated in their understanding of canine nutrition. Age-specific and breed-specific dog food brands remain a popular choice among Slovak dog owners and are seeing further growth.

COMPETITIVE LANDSCAPE

Retail education required as product sophistication increases

Educating pet shop and superstore employees in terms of pet nutrition is of growing importance to players, as is marketing directed at veterinary clinics. Sales assistants increasingly need to be able to discuss key food ingredients and nutritional needs, justify higher prices and offer advice to consumers.

Humanisation sees dog food mimic packaged food trends

Pet humanisation remains an important factor in dog food, as Slovak pet owners increasingly consider their pets part of the family. Trends in dog food are thus often aligned with packaged food trends.

Dog treats gain popularity as dental aids

Products that help to maintain dental hygiene are expected to grow dynamically over the forecast period thanks to rising health awareness among pet owners. This is set to bolster dental care dog treats, benefiting chewable products.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Slovakia?
What are the major brands in Slovakia?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Slovakia - Category analysis

HEADLINES

PROSPECTS

Word-of-mouth recommendations more important than online reviews

Dogs’ legal status changes from possession to pet

Food becoming more segmented as nutritional focus intensifies

COMPETITIVE LANDSCAPE

Retail education required as product sophistication increases

Humanisation sees dog food mimic packaged food trends

Dog treats gain popularity as dental aids

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Rising purchases power encourages premiumisation and humanisation

Apps offer new avenues for advertising

Private label upgrades via fantasy brands

Pet superstores proliferate while internet retailing woos consumers online

Health and wellness, premiumisation and humanisation to drive growth

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Word-of-mouth recommendations more important than online reviews

Dogs’ legal status changes from possession to pet

Food becoming more segmented as nutritional focus intensifies

COMPETITIVE LANDSCAPE

Retail education required as product sophistication increases

Humanisation sees dog food mimic packaged food trends

Dog treats gain popularity as dental aids

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in Slovakia - Category analysis

HEADLINES

PROSPECTS

Word-of-mouth recommendations more important than online reviews

Dogs’ legal status changes from possession to pet

Food becoming more segmented as nutritional focus intensifies

COMPETITIVE LANDSCAPE

Retail education required as product sophistication increases

Humanisation sees dog food mimic packaged food trends

Dog treats gain popularity as dental aids

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Rising purchases power encourages premiumisation and humanisation

Apps offer new avenues for advertising

Private label upgrades via fantasy brands

Pet superstores proliferate while internet retailing woos consumers online

Health and wellness, premiumisation and humanisation to drive growth

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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