The premiumisation trend was already visible in dog food during the pandemic, although it has slowed down to some extent in 2022, given less time spent at home and inflationary pressures. Going forward, however, the premiumisation trend is likely to be sticky.
Dog owners in Germany are focusing not only on the quality of dog food, but also increasingly on the values of the company, such as sustainability, animal welfare or regionality. Some owners tend to go more extreme and try to produce food for their pets themselves by using raw fresh ingredients, called BARF (Biologically Appropriate Raw Food).
The pandemic pushed e-commerce in all dog food categories, which is no surprise, given the circumstances of home seclusion and people trying to avoid crowded places. But, with new online supermarkets entering the e-commerce channel, there are new opportunities for brands to be sold online moving forward.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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