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Country Report

Dog Food in

Dog Food in Austria

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premium products drive growth in dog food

Value sales continued to outpace volume sales in dog food in 2019, for several reasons. The increasing popularity of smaller breeds and types of dogs is limiting volume growth and is expected to continue to do so over the forecast period.

Innovation in treats and mixers meets rising demand for healthy, functional variants

Dog treats and mixers continued to see strong growth over 2019-2020, as it underwent the same shift towards premiumisation seen throughout pet food. Austrian dog owners are looking to provide a balanced diet for their pets, based on the best combination of meat, vegetables and fruits, and vitamins and minerals.

E-commerce continues to gain share of distribution

Supermarkets held the highest share of dog food sales in 2020 in Austria, followed by pet superstores. Discounters also remain popular.

COMPETITIVE LANDSCAPE

Mars Austria maintains lead with Pedigree as players highlight emotional bond

Mars Austria OG kept its leading position in 2019, with the famous Pedigree band comfortably ahead of the competition. The company derives strength from an extensive brand presence, with Pedigree, Frolic, Chappi, Royal Canin and Cesar all active in dog food and operated by Mars Austria.

Private label expands range of dog food products

Private label continues to expand with a growing number of products available in pet superstores. Private label benefits from a wide variety of products across all price segments, with higher-end products offered at favourable prices compared to branded equivalents.

Pet food trends mirror latest dietary trends in human food

Trends within human food are rapidly picked up by the leading pet food manufacturers. For example, the current fashion for grain-free food is impacting dog food as companies expand their ranges of products to include foods containing grain-replacements such as sweet potatoes and other vegetables.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Austria?
What are the major brands in Austria?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Austria - Category analysis

HEADLINES

PROSPECTS

Premium products drive growth in dog food

Innovation in treats and mixers meets rising demand for healthy, functional variants

E-commerce continues to gain share of distribution

COMPETITIVE LANDSCAPE

Mars Austria maintains lead with Pedigree as players highlight emotional bond

Private label expands range of dog food products

Pet food trends mirror latest dietary trends in human food

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Premiumisation drives growth and fuels development

Pet humanisation trend drives demand for high-quality nutrition

Mars maintains its lead as Nestlé gains share

Pet superstores is favoured channel as e-commerce continues its rise

Competition will become increasingly focused on developing premium-positioned products offering improved functionality

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premium products drive growth in dog food

Innovation in treats and mixers meets rising demand for healthy, functional variants

E-commerce continues to gain share of distribution

COMPETITIVE LANDSCAPE

Mars Austria maintains lead with Pedigree as players highlight emotional bond

Private label expands range of dog food products

Pet food trends mirror latest dietary trends in human food

Samples

Overview

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Table of Contents

Dog Food in Austria - Category analysis

HEADLINES

PROSPECTS

Premium products drive growth in dog food

Innovation in treats and mixers meets rising demand for healthy, functional variants

E-commerce continues to gain share of distribution

COMPETITIVE LANDSCAPE

Mars Austria maintains lead with Pedigree as players highlight emotional bond

Private label expands range of dog food products

Pet food trends mirror latest dietary trends in human food

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Premiumisation drives growth and fuels development

Pet humanisation trend drives demand for high-quality nutrition

Mars maintains its lead as Nestlé gains share

Pet superstores is favoured channel as e-commerce continues its rise

Competition will become increasingly focused on developing premium-positioned products offering improved functionality

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

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