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Country Report

Dog Food in

Dog Food in Austria

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Slower growth in dog food

Overall volume and value growth is expected to continue slowing down in the forecast period in Austria. The forecast for the number of pet dogs is favourable due to a generally good economic outlook with accelerating economic growth and falling unemployment, boosting dog food growth.

Raw feeding trend looks unsustainable

Potentially, raw feeding (known as BARF in Austria) poses a serious threat to industrial dog food as it uses fresh meat and additional vegetables and fruit usually not marketed specifically for pets. However, BARF remained a niche at the end of the review period as the vast majority of dog owners considered it inconvenient, time-consuming or messy.

Pet superstores and internet retailing gain ground

With extensive networks, supermarkets is expected to remain the leading distribution channel in dog food in the forecast period in Austria. Stores usually offer a good variety of dry and wet dog food, dog treats and one or two dog mixers products, covering all price bands but focusing on mid-priced ranges.

COMPETITIVE LANDSCAPE

Mars Austria remains the leading player

Mars Austria OG led dog food overall and most categories in 2017 thanks to its portfolio of household name brands: Pedigree, Chappi, Frolic, Cesar and Royal Canin covering all price bands. The company consistently invests in promotional activities and product development to defend its lead.

Private label plays an increasing role

Private label accounted for more than half of total dog food value sales in 2017 in Austria, up compared to 2013. Faced with a growing variety of private label products available at competitive prices and the growing role of pet superstores with a particularly strong focus on private label, it is expected to continue increasing in value share terms mainly at the cost of leading player Mars.

New product launches focus on naturalness and functionality

New dog food product launches relying on the natural concept included Iams Naturally by Iams Europe BV and Purina Beyond Simply 9 by Nestlé Österreich GmbH in 2017. Iams Naturally is dry dog food and dry and wet cat food with high fibre, protein and additives such as vitamin A, D and E and beta carotene.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Austria?
What are the major brands in Austria?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Austria - Category analysis

HEADLINES

PROSPECTS

Slower growth in dog food

Raw feeding trend looks unsustainable

Pet superstores and internet retailing gain ground

COMPETITIVE LANDSCAPE

Mars Austria remains the leading player

Private label plays an increasing role

New product launches focus on naturalness and functionality

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Pet care has another good year in Austria

New raw feeding methods pose no threat to standard pet food thus far

Private label has increasing power

Grocery retail channels come under pressure

Despite an expected slowdown, growth is likely to remain stable

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Slower growth in dog food

Raw feeding trend looks unsustainable

Pet superstores and internet retailing gain ground

COMPETITIVE LANDSCAPE

Mars Austria remains the leading player

Private label plays an increasing role

New product launches focus on naturalness and functionality

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Austria - Category analysis

HEADLINES

PROSPECTS

Slower growth in dog food

Raw feeding trend looks unsustainable

Pet superstores and internet retailing gain ground

COMPETITIVE LANDSCAPE

Mars Austria remains the leading player

Private label plays an increasing role

New product launches focus on naturalness and functionality

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Pet care has another good year in Austria

New raw feeding methods pose no threat to standard pet food thus far

Private label has increasing power

Grocery retail channels come under pressure

Despite an expected slowdown, growth is likely to remain stable

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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