Competitive Landscape
Specialist Retailers Gain Share as Mainstream Leaders Face Premium Challenges
The dog food landscape in Austria remains moderately concentrated, but shows signs of shifting dynamics among leading players. Mars Austria OG continued to lead with the highest retail value share, holding 21% in 2025, although this represents a gradual decline from 24% in 2021.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Austria?
- Which are the leading brands in Dog Food in Austria?
- How are products distributed in Dog Food in Austria?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Austria - Category analysis
Key Data Insights
Value Growth Driven by Premiumisation Amid Minimal Volume Growth and Demographic Constraints
Value Growth Driven by Premiumisation Amid Minimal Volume Growth and Demographic Constraints
Dry Dog Food Leads Volumes, While Dog Treats and Mixers Shows the Fastest Growth
Mac’S Vetcare and Vitakraft Collagen Chews Illustrate Rising Health and Multifunctionality Demands
Manufacturers to Drive Value Growth through Premium Innovation and Price Gains
Dry Dog Food Will Remain the Largest by Volume While Treats and Mixers Set to Grow Fastest
Innovations in Fresh and Functional Food to Reshape Consumer Preferences and Sales
Specialist Retailers Gain Share as Mainstream Leaders Face Premium Challenges
Fressnapf Solidifies Pet Shops and Superstores as the Top Destination for Purchasing Dog Food
Omnichannel Retailing Expected to Become Increasingly Important
Pet Care in Austria - Industry Overview
Premiumisation Drives Value Growth Despite Economic Headwinds
Key Data Insights
Premiumisation Drives Value Growth Despite Economic Headwinds
Dog Food Innovation Captures Consumer Interest with Functional and Fresh Options
Health and Wellness, Premiumisation and Sustainability Impact Pet Care
Pet Owners Will Prioritise Premiumisation and Health, Driving Steady Growth
Cat Food to Remain Largest in Value Terms While Dog Food Will Lead Value Growth with Fresh Innovation
Sustainability and Ai Innovation to Reshape Pet Care Business Strategies
Leading Manufacturers and Retailers Reshape Landscape through Health Focus
Fressnapf Drives Specialist Retailers to Top Position with Loyal Customers
Retail E-Commerce Continues to Grow, with Specialists Enhancing Convenience and Trust
Peturo Drives Health-Focused Innovation with Functional Products
Premium Nutrition From Smoothiedog to Support Dogs' Immune Health
Innovation and Growth Driven by Sustainability
Country Reports Disclaimer
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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