Dog food in Austria is set to record a steady development over the forecast period, in line with steady growth in the dog population. Nonetheless, the gradual trend towards small and medium-sized dogs over large dogs is expected to limit stronger volume growth, with players likely to focus on adding value to compensate for this.
Despite the aforementioned brand and product loyalty, more and more niche and small players are entering dog food in Austria, attracted by the category’s potential. Local, privately-owned companies with a strong focus on natural, authentic and super premium dog food have started to appear in growing numbers and are growing in popularity, especially among those consumers searching for a more individualised and natural options for their dog (but who lack the time or experience to prepare their dog’s food on their own).
With regard to distribution, store-based specialist retailers are likely to continue playing a key role as consumers value the expertise, product selection and often even the shopping experience. This is especially true in stores with special displays, the presence of animals and demonstrations.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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