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Dog Food in Argentina
June 2022
PROSPECTS AND OPPORTUNITIES
Pet humanisation set to support the premiumisation of dog food
Thanks to the pet humanisation trend it is expected that consumers will become increasingly willing to invest in premium dog food over the forecast period, with premium dry dog food projected to be the most dynamic category in retail volume terms. Looking to benefit from this trend the market is likely to see the entry of new brands and products offering a growing range of healthy and nutritious options.
Modern grocery retailers expected to gain share following the launch of Purina One
In 2021 leading company Nestlé revolutionised the distribution of dog food in Argentina with it launching the first premium option, Purina One, to be sold exclusively in supermarkets and hypermarkets. Historically, modern grocery retailers marketed economy or mid-priced dog food, while non-grocery specialists such as pet shops and veterinary clinics offered a wider range, including premium options.
Local players expected to focus on mid-priced and premium dog food
Over the review period local companies focused on mid-priced and premium alternatives to the detriment of economy options. During 2021 Vitalcan gained ground with its two new premium brands, Nutrique and Premium, while Agroindustrias Baires launched Fawna, a premium dry dog food with a taste inspired by Patagonian recipes.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Argentina report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Dog Food in Argentina?
Which are the leading brands in Dog Food in Argentina?
How are products distributed in Dog Food in Argentina?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Dog Food in Argentina - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Import restrictions put the brakes on the growth of wet dog food
Rising cost of key ingredients puts upward pressure on prices
Cost considerations limit growth in the pet dog population
PROSPECTS AND OPPORTUNITIES
Pet humanisation set to support the premiumisation of dog food
Modern grocery retailers expected to gain share following the launch of Purina One
Local players expected to focus on mid-priced and premium dog food
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2017-2022Table 2 Dog Population 2017-2022Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 1 Dog Food by Price Band 2022Table 4 Sales of Dog Food by Category: Volume 2017-2022Table 5 Sales of Dog Food by Category: Value 2017-2022Table 6 Sales of Dog Food by Category: % Volume Growth 2017-2022Table 7 Sales of Dog Food by Category: % Value Growth 2017-2022Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022Table 10 NBO Company Shares of Dog Food: % Value 2017-2021Table 11 LBN Brand Shares of Dog Food: % Value 2018-2021Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021Table 13 Distribution of Dog Food by Format: % Value 2017-2022Table 14 Forecast Sales of Dog Food by Category: Volume 2022-2027Table 15 Forecast Sales of Dog Food by Category: Value 2022-2027Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Pet Care in Argentina - Industry Overview
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2017-2022
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2017-2022Table 20 Sales of Pet Care by Category: Value 2017-2022Table 21 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 22 Sales of Pet Care by Category: % Value Growth 2017-2022Table 23 NBO Company Shares of Pet Food: % Value 2017-2021Table 24 LBN Brand Shares of Pet Food: % Value 2018-2021Table 25 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 27 Penetration of Private Label in Pet Care by Category: % Value 2017-2022Table 28 Distribution of Pet Care by Format: % Value 2017-2022Table 29 Distribution of Pet Care by Format and Category: % Value 2022Table 30 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 32 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 33 Forecast Sales of Pet Care by Category: Value 2022-2027Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included: