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Country Report

Dog Food in

Dog Food in Argentina

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Associated consumption occasions shape sales of wet dog food and dog treats

Wet dog food is considered an indulgence in Argentina, which hampers the performance of dog treats and mixers as the “occasion” for giving wet dog food is the same as giving a treat, ie typically as an indulgence. This differs from other countries where wet dog food is increasingly replacing dry dog food as meals and dog treats are given as an indulgence and at no fixed time, often being given as a reward for good behaviour or when giving praise.

Nestlé enjoys first-mover advantage in launch of naturally healthy dog food in Argentina

In 2018, Nestlé launched a natural product called Whole Earth Farms, with such products previously being non-existent in Argentina due to import restrictions. The brand is entirely free of preservatives with high quality natural ingredients to provide balanced nutrition.

Urbanisation and apartment dwelling result in consumer switches to small breeds

In terms of pet ownership in Argentina, dogs continue to be the preferred pet, although preferences are shifting towards smaller breeds. Urbanisation makes it more difficult to keep larger dog breeds as the space available in houses and apartments is becoming smaller and is therefore not as suitable for keeping large dogs.

COMPETITIVE LANDSCAPE

New launches in dog treats recognise category’s potential

Towards the end of the review period, Mars launched Pedigree Dentastix, Biscrok and Rodeo in Argentina, which are classified under the dog treats category. Pedigree Dentastix serves as a treat for dogs and at the same time helps to ensure good oral hygiene and helps avoid caries.

Nestlé Argentina grasps the potential of wet dog food

Nestlé Argentina leads dog food in Argentina, testament to its long tradition and established presence in the country. Its products are available in all price segments in dry dog ??food, including Dogui in economy, Purina Dog Chow in mid-priced and Purina Excellent in premium.

Traditional forrajerias slowly transform into pet shops

Traditional grocery retailers, a category which also includes retail outlets commonly known as forrajerias in Argentina, led dog food sales in 2019. However, this channel has lost share to veterinary clinics and internet retailing for a number of reasons.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Argentina?
What are the major brands in Argentina?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Argentina - Category analysis

HEADLINES

PROSPECTS

Associated consumption occasions shape sales of wet dog food and dog treats

Nestlé enjoys first-mover advantage in launch of naturally healthy dog food in Argentina

Urbanisation and apartment dwelling result in consumer switches to small breeds

COMPETITIVE LANDSCAPE

New launches in dog treats recognise category’s potential

Nestlé Argentina grasps the potential of wet dog food

Traditional forrajerias slowly transform into pet shops

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Currency devaluation restricts consumer spending as prices soar

Humanisation trend continues, despite macroeconomic adversity

Growth in cat and small dog populations

Nestlé Argentina remains a strong competitor

Ongoing transformation of forrajerias into pet shops stimulate consumer visits

Optimistic future despite financial volatility

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Argentina

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Executive Summary

New Report Guarantee

PROSPECTS

Associated consumption occasions shape sales of wet dog food and dog treats

Nestlé enjoys first-mover advantage in launch of naturally healthy dog food in Argentina

Urbanisation and apartment dwelling result in consumer switches to small breeds

COMPETITIVE LANDSCAPE

New launches in dog treats recognise category’s potential

Nestlé Argentina grasps the potential of wet dog food

Traditional forrajerias slowly transform into pet shops

Samples

Overview

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Table of Contents

Dog Food in Argentina - Category analysis

HEADLINES

PROSPECTS

Associated consumption occasions shape sales of wet dog food and dog treats

Nestlé enjoys first-mover advantage in launch of naturally healthy dog food in Argentina

Urbanisation and apartment dwelling result in consumer switches to small breeds

COMPETITIVE LANDSCAPE

New launches in dog treats recognise category’s potential

Nestlé Argentina grasps the potential of wet dog food

Traditional forrajerias slowly transform into pet shops

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Currency devaluation restricts consumer spending as prices soar

Humanisation trend continues, despite macroeconomic adversity

Growth in cat and small dog populations

Nestlé Argentina remains a strong competitor

Ongoing transformation of forrajerias into pet shops stimulate consumer visits

Optimistic future despite financial volatility

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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