While overall demand for dog food declined over the review period due to the declining dog population, overall value sales remained positive due to rising prices as a result of both inflation and premiumisation. In the forecast period, some categories within dog food are set to maintain positive current value performances, such as dog treats and mixers, and premium therapeutic and premium non-therapeutic dog food, in line with the pet humanisation trend.
Despite price rises led by inflationary pressures, although consumers in Japan are becoming more thoughtful and selective in their spending, pet owners are not likely cut their spending on dog food, but in fact will be willing to spend at higher price points, as owners view their dogs as valued members of the family. Therefore, premium brands are expected to continue to gain share over the forecast period.
Although Japanese consumers are generally considered to be less conscious of sustainability than the global average, sustainability is gaining momentum across industries in Japan, largely driven by a push from the government. The Japanese government has been pushing companies to develop Sustainable Development Goals (SDGs) and formulate an action plan to achieve carbon neutrality by 2050.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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