Executive Summary

Jun 2019
PROSPECTS
Unique new product launches for dogs with allergies or digestion problems

During 2019, several new products were launched to provide products for dogs that have allergies to or problems digesting industrial dog food. While still niche, small entrepreneurial start-ups are producing products such as popsicles, and meatloaf cakes for dogs, both of which have a short shelf life, as well as longer-lasting products such as energy bars and biscuits.

Healthy dog treats avoid the synthetic

In line with the health and wellness trend that is characterising food for humans, dog treats is also experiencing a similar trend, as dog owners seek ways to pamper their pets. Healthy snacking for dogs has been seen in the growing demand for natural/organic foods to which companies, such as Dogsee Chew have responded, producing dog treats made form yak and cow milk that are then smoked and sun dried for 35 days to harden them and enrich their flavour.

Consumers trade up to larger pack sizes

Manufacturers are incentivising consumers into trading up to larger pack sizes through competitive pricing in response to a willingness to increase expenditure among pet owners on the back of rising disposable income, while at the same time offering longer term cost-effectiveness.

COMPETITIVE LANDSCAPE
Mars maintains its strong lead

Mars maintained its lead in 2019 thanks to strong brand recognition and persistent loyalty towards its Pedigree brand. The company also focuses heavily on advertising campaigns investing in separate advertising campaigns for dog food (Pedigree) and cat food (Whiskas) brands.

Internationals plan to widen their influence in the category

More international companies are expected to make an entrance into India. For instance, brands such as N&D (Farmina) and Hill’s Science (Colgate-Palmolive) are currently imported and distributed by companies - Goa Medicos and Scientific Remedies, respectively.

Connected consumers stimulate business start-ups in dog food

Indian start-ups are mushrooming and gaining popularity as more consumers are shifting towards digital. For instance, TailsLife is a comprehensive pet care application that enables pet owners to cater to the food and grooming needs of their pets on the go.

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Dog Food in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dog Food in India?
  • What are the major brands in India?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Dog Food in India - Category analysis

HEADLINES

PROSPECTS

Unique new product launches for dogs with allergies or digestion problems
Healthy dog treats avoid the synthetic
Consumers trade up to larger pack sizes

COMPETITIVE LANDSCAPE

Mars maintains its strong lead
Internationals plan to widen their influence in the category
Connected consumers stimulate business start-ups in dog food

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019
Summary 1 Dog Food by Price Band

CATEGORY DATA

Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in India - Industry Overview

EXECUTIVE SUMMARY

Pet ownership on the rise
International players lead but competition set to intensify
Pet shops: The go-to channel for pet care products
Growing sophistication in pet ownership set to ensure a bright future for pet care

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources