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Country Report

Dog Food in

Dog Food in India

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dogs become part of the family driving shift to prepared food

There was strong growth in the number of households with dogs towards the end of the review period. This was driven in part by the growing number of nuclear families, especially in urban areas.

E-commerce offers consumers convenience, choice and value

E-commerce was one of the most dynamic distribution channels for dog food in 2020, albeit with growth coming from a relatively low base. Pet shops and veterinary clinics dominate distribution with these being the traditional and trusted channels used by Indian consumers.

Natural and premium ranges on the rise as owners become health focused

Pet owners in India belong primarily to upper or upper middle-class families. With rising disposable income, pet humanisation and rising health and wellness awareness, pet owners are becoming more conscious of the kind of products they buy.

COMPETITIVE LANDSCAPE

Mars maintains strong lead but faces strong competition from new entrants

Mars maintained its leadership in dog food in 2019 with it benefiting from strong brand equity and loyalty towards its Pedigree brand. The company also invested in separate advertising campaigns for its dog food (Pedigree) and cat food (Whiskas) brands towards the end of the review period.

Competition intensifying as new and existing players eye opportunities

With dog food offering huge potential for development in India there is an ever-growing range of products and brands becoming available targeting all different consumer segments. For example, to encourage less affluent dog owners to trade up from non-prepared snacks and biscuits to dog treats, Mars launched a new range of dog biscuits which retailed at just INR15 per pack.

Dog food goes upmarket with gourmet subscription services

Personalised dog food services are on the rise in India as gourmet food service providers appear in the market. Although a niche area, India saw the emergence of services which provide fresh cooked meals on a daily/weekly/fortnightly/monthly basis via a subscription plan.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in India?
What are the major brands in India?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in India - Category analysis

HEADLINES

PROSPECTS

Dogs become part of the family driving shift to prepared food

E-commerce offers consumers convenience, choice and value

Natural and premium ranges on the rise as owners become health focused

COMPETITIVE LANDSCAPE

Mars maintains strong lead but faces strong competition from new entrants

Competition intensifying as new and existing players eye opportunities

Dog food goes upmarket with gourmet subscription services

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in India - Industry Overview

EXECUTIVE SUMMARY

Pet ownership on the rise as attitudes to pets see positive changes

Nutrition the focus of pet owners as awareness of their pets’ needs grows

International brands dominate but competition expanding as new players enter the market

Pet shops and veterinary clinics maintain dominance as owners look for the best for their companions

Pet care set for bright future as owners show growing willingness to invest in their pets’ health and happiness

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dogs become part of the family driving shift to prepared food

E-commerce offers consumers convenience, choice and value

Natural and premium ranges on the rise as owners become health focused

COMPETITIVE LANDSCAPE

Mars maintains strong lead but faces strong competition from new entrants

Competition intensifying as new and existing players eye opportunities

Dog food goes upmarket with gourmet subscription services

Samples

Overview

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Table of Contents

Dog Food in India - Category analysis

HEADLINES

PROSPECTS

Dogs become part of the family driving shift to prepared food

E-commerce offers consumers convenience, choice and value

Natural and premium ranges on the rise as owners become health focused

COMPETITIVE LANDSCAPE

Mars maintains strong lead but faces strong competition from new entrants

Competition intensifying as new and existing players eye opportunities

Dog food goes upmarket with gourmet subscription services

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in India - Industry Overview

EXECUTIVE SUMMARY

Pet ownership on the rise as attitudes to pets see positive changes

Nutrition the focus of pet owners as awareness of their pets’ needs grows

International brands dominate but competition expanding as new players enter the market

Pet shops and veterinary clinics maintain dominance as owners look for the best for their companions

Pet care set for bright future as owners show growing willingness to invest in their pets’ health and happiness

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

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