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Learn moreMay 2020
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There was strong growth in the number of households with dogs towards the end of the review period. This was driven in part by the growing number of nuclear families, especially in urban areas.
E-commerce was one of the most dynamic distribution channels for dog food in 2020, albeit with growth coming from a relatively low base. Pet shops and veterinary clinics dominate distribution with these being the traditional and trusted channels used by Indian consumers.
Pet owners in India belong primarily to upper or upper middle-class families. With rising disposable income, pet humanisation and rising health and wellness awareness, pet owners are becoming more conscious of the kind of products they buy.
Mars maintained its leadership in dog food in 2019 with it benefiting from strong brand equity and loyalty towards its Pedigree brand. The company also invested in separate advertising campaigns for its dog food (Pedigree) and cat food (Whiskas) brands towards the end of the review period.
With dog food offering huge potential for development in India there is an ever-growing range of products and brands becoming available targeting all different consumer segments. For example, to encourage less affluent dog owners to trade up from non-prepared snacks and biscuits to dog treats, Mars launched a new range of dog biscuits which retailed at just INR15 per pack.
Personalised dog food services are on the rise in India as gourmet food service providers appear in the market. Although a niche area, India saw the emergence of services which provide fresh cooked meals on a daily/weekly/fortnightly/monthly basis via a subscription plan.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog Food in India market research report includes:
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Why buy this report?
This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.