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Country Report

Dog Food in

Dog Food in the Netherlands

May 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Move to higher-quality, natural and healthy products, although the debate remains around raw dog food

As dogs are increasingly regarded as family members, human healthy living trends often inform dog food sales, and there is a marked shift away from economy towards higher-priced products. Consumers increasingly appreciate higher-quality, natural products for themselves and their pets.

Dog owners value the advice and convenience of pet stores and e-commerce

A large number of dog owners shop for dog food at pet stores. Dry dog food in particular is available in larger sized and heavier packages than cat food.

COMPETITIVE LANDSCAPE

A new entrant offers organic dog food

The Edgard and Cooper brand entered the Dutch dog food category at the end of the review period. This is an innovative brand, offering organic dry and wet dog and cat food which is made with fresh meat (and not meat meal, as is common in the recipes of other pet food brands), offal, organic fruit and vegetables, and carbohydrates that are easy to digest.

Purina Beyond introduced to the Dutch market

In 2019 Nestlé Purina Petcare Nederland introduced Beyond to the Dutch market, a line of organic dog and cat food which is positioned amongst conventional dry dog food, as high-quality dry dog food with either salmon or lamb as the main ingredient. It is positioned as being formulated “Without added wheat” and “Without artificial colourants, flavouring or preservatives”.

Prins Petfoods wins a prestigious award

In 2019 Prins Petfoods, a family enterprise, was awarded “Best product of the year” for its Prins Procare Lamb & Rice Hypoallergenic in one of the largest consumer votes in the Netherlands. Prins Procare Lamb & Rice Hypoallergenic consists of lamb meat and rice for adult dogs with sensitive skin, fur and/or digestion.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Netherlands?
What are the major brands in Netherlands?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Move to higher-quality, natural and healthy products, although the debate remains around raw dog food

Dog owners value the advice and convenience of pet stores and e-commerce

COMPETITIVE LANDSCAPE

A new entrant offers organic dog food

Purina Beyond introduced to the Dutch market

Prins Petfoods wins a prestigious award

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Premiumisation drives value growth across pet care

New formats of pet food remain niche

Premiumisation not limited to brands

Strong growth for e-commerce

Good prospects and opportunities – despite declines in the pet population

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Move to higher-quality, natural and healthy products, although the debate remains around raw dog food

Dog owners value the advice and convenience of pet stores and e-commerce

COMPETITIVE LANDSCAPE

A new entrant offers organic dog food

Purina Beyond introduced to the Dutch market

Prins Petfoods wins a prestigious award

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Move to higher-quality, natural and healthy products, although the debate remains around raw dog food

Dog owners value the advice and convenience of pet stores and e-commerce

COMPETITIVE LANDSCAPE

A new entrant offers organic dog food

Purina Beyond introduced to the Dutch market

Prins Petfoods wins a prestigious award

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Premiumisation drives value growth across pet care

New formats of pet food remain niche

Premiumisation not limited to brands

Strong growth for e-commerce

Good prospects and opportunities – despite declines in the pet population

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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