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Country Report

Dog Food in

Dog Food in the Netherlands

Jun 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Move to higher-quality, natural and healthy products – but price remains important

As dogs are increasingly viewed as family members, human healthy living trends increasingly inform dog food sales, and there is a marked shift away from economy towards higher-priced products. Consumers increasingly appreciate higher-quality, natural products for themselves and their pets.

Tailored diets for breed, size and ailments grow in popularity

The issue of overweight dogs, acknowledged by The European Pet Food Industry, is driving interest in special diet, low calorie and therapeutic products. The rising availability of these products, which carry premium prices, in pet specialist retailers, is likely to boost sales.

Urbanisation and high population density in the Netherlands constrains growth

Urbanisation is a main factor that has held back dog population growth for well over a decade. Dog owners are disproportionately found in the less urbanised, more sparsely populated north and southeast.

Human food trends evident in dog food

Human and dog eating habits are merging. As owners spend more time outside the home with their dogs, they are not always able to offer their pets a full meal.

COMPETITIVE LANDSCAPE

Private label has its place, but brand names engender trust

Nestlé Purina Petcare Nederland and Mars Nederland continued to lead dog food in 2018. While private label retains a strong presence, the positive economic outlook favours brands.

Growing trend for less meat and more plant-based ingredients

Meat substitutes and products with lower meat content are becoming more popular in line with human food trends.

Domestic players provide innovation

While international brands dominate dog food, much innovation comes from domestic companies. For example, Prins Petfoods’ products win prizes for their quality ingredients, while Kiezebrink specialises in raw meat and Biologically Approved Raw Food (BARF) products, and Yarrah Organic Pet Food offers organic dog food via pet specialist and grocery retailers.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Netherlands?
What are the major brands in Netherlands?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Move to higher-quality, natural and healthy products – but price remains important

Tailored diets for breed, size and ailments grow in popularity

Urbanisation and high population density in the Netherlands constrains growth

Human food trends evident in dog food

COMPETITIVE LANDSCAPE

Private label has its place, but brand names engender trust

Growing trend for less meat and more plant-based ingredients

Domestic players provide innovation

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Move to higher-quality pet food offsets falling pet population

Pet humanisation trend feeds premiumisation

Shift to branded options

Internet retailing continues to gain ground

Good prospects and opportunities – despite decline in pet population

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in the Netherlands

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Executive Summary

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PROSPECTS

Move to higher-quality, natural and healthy products – but price remains important

Tailored diets for breed, size and ailments grow in popularity

Urbanisation and high population density in the Netherlands constrains growth

Human food trends evident in dog food

COMPETITIVE LANDSCAPE

Private label has its place, but brand names engender trust

Growing trend for less meat and more plant-based ingredients

Domestic players provide innovation

Samples

Overview

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Table of Contents

Dog Food in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Move to higher-quality, natural and healthy products – but price remains important

Tailored diets for breed, size and ailments grow in popularity

Urbanisation and high population density in the Netherlands constrains growth

Human food trends evident in dog food

COMPETITIVE LANDSCAPE

Private label has its place, but brand names engender trust

Growing trend for less meat and more plant-based ingredients

Domestic players provide innovation

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Move to higher-quality pet food offsets falling pet population

Pet humanisation trend feeds premiumisation

Shift to branded options

Internet retailing continues to gain ground

Good prospects and opportunities – despite decline in pet population

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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