The demand for dog food is expected to continue to rise, although retail volume growth is set to be modest over the forecast period. Around 1-in-5 household already own a dog, while one quarter of homes own a cat.
There is a growing demand for products with a smaller carbon footprint, as consumers become more environmentally aware and pay more attention to the choices they make. Companies can enhance their image by responding to this trend through research and development, not only in their packaging, but also in terms of sustainable ingredients.
Premium dog food brands and private label are expected to profit from customers who pay more attention to the value versus cost ratio of products. In this way, supermarkets have kept some of the customers who used to buy pet food in pet shops and superstores pre-Coronavirus (COVID-19), but shifted to modern grocery retailers during the pandemic.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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