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Country Report

Dog Food in

Dog Food in Brazil

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economy segment’s price range falls due to premiumisation and higher incomes

Consumers have recovered purchasing power as Brazil’s macroeconomic situation show signs of stabilisation. Thus, consumption habits are increasingly migrating to premium segments that claim to offer better quality of life to pets, resulting in a challenging scenario for economy segments.

Mid-priced segment remains the most important one in absolute terms

Pet product brands claiming to provide good quality and accessible prices have been seeing positive sales performance during the economic crisis. Golden, Pedigree and other mid-priced brands have grown as consumers saw the possibility to improve their pets’ quality of life.

Premium products sales grow as consumers become more conscious about their pets’ needs

Dogs and cats are increasingly seen as members of families, with humanised relationships that are far from considering them as just simple animals. This change is driving a new approach in consumers’ expectations regarding the products, which are now perceived as more qualified to objectively improve pets’ quality of life.

COMPETITIVE LANDSCAPE

Grandfood Industria e Comercio Ltda develops strategies to overcome competition

Grandfood’s brands continued growing and gaining share during recent years. However, the unfavourable economic situation decelerated the pace of growth of the company’s premium brand (Premiere) and also its mid-priced brand (Golden), mainly due to Mars’s share gain with the brand Pedigree.

Mars Inc’s brand Pedigree responds to fierce Grandfood competition

Mars is enjoying a better period of performance after suffering intense competition from Grandfood’s products offering similar cost-benefit ratio and competing in the same sales channels. However, the company is now expected to maintain or recover market share.

Nestlé Brasil Ltda grows strongly with more profitable products and investment in novelties

Nestlé is also enjoying a good phase of performance, growing above the market in value terms during the last few years. Such performance comes mainly from the stronger focus on more profitable products, continuous improvement in the product mix and development of new sales strategies.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Brazil?
What are the major brands in Brazil?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Brazil - Category analysis

HEADLINES

PROSPECTS

Economy segment’s price range falls due to premiumisation and higher incomes

Mid-priced segment remains the most important one in absolute terms

Premium products sales grow as consumers become more conscious about their pets’ needs

COMPETITIVE LANDSCAPE

Grandfood Industria e Comercio Ltda develops strategies to overcome competition

Mars Inc’s brand Pedigree responds to fierce Grandfood competition

Nestlé Brasil Ltda grows strongly with more profitable products and investment in novelties

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Sociodemographic polarisation allied to slight economic recovery drive pet care value growth

Premiumisation leverages pet humanisation and niche brands

Fastest growing brands addressing more sophisticated demand with new claims

Pet superstores and warehouse clubs gaining space over hypermarkets

Positive economic scenario expected to continue driving market growth

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Brazil

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Executive Summary

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PROSPECTS

Economy segment’s price range falls due to premiumisation and higher incomes

Mid-priced segment remains the most important one in absolute terms

Premium products sales grow as consumers become more conscious about their pets’ needs

COMPETITIVE LANDSCAPE

Grandfood Industria e Comercio Ltda develops strategies to overcome competition

Mars Inc’s brand Pedigree responds to fierce Grandfood competition

Nestlé Brasil Ltda grows strongly with more profitable products and investment in novelties

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Brazil - Category analysis

HEADLINES

PROSPECTS

Economy segment’s price range falls due to premiumisation and higher incomes

Mid-priced segment remains the most important one in absolute terms

Premium products sales grow as consumers become more conscious about their pets’ needs

COMPETITIVE LANDSCAPE

Grandfood Industria e Comercio Ltda develops strategies to overcome competition

Mars Inc’s brand Pedigree responds to fierce Grandfood competition

Nestlé Brasil Ltda grows strongly with more profitable products and investment in novelties

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Sociodemographic polarisation allied to slight economic recovery drive pet care value growth

Premiumisation leverages pet humanisation and niche brands

Fastest growing brands addressing more sophisticated demand with new claims

Pet superstores and warehouse clubs gaining space over hypermarkets

Positive economic scenario expected to continue driving market growth

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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