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Country Report

Dog Food in

Dog Food in Brazil

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dog food shows stronger growth as consumers trade up

While dog food grew modestly during the economic crisis, some dog owners traded down to more affordable products or even dropped out of buying dog food entirely in 2015/2016, which resulted in lower retail value and volume growth when compared to previous years. While the economic recovery seen in late 2017 and early 2018 will help dog food growth recover, it is expected that pet food owners will merely switch to more upscale products within the price segment they currently buy into, rather than switching price segments.

Wet dog food attracts investments from both global and regional players

2017 saw continued investment by industry leaders Mars and Nestlé. Both companies inaugurated manufacturing plants dedicated solely to wet pet food production.

Small plastic packaging and pouches dominate as small breeds are favoured

Small dog breeds are growing in popularity in Brazil, largely due to urbanisation and thus smaller homes. The dog food category has thus seen smaller pack sizes prove popular.

COMPETITIVE LANDSCAPE

Mars and Nestlé invest in wet food as regional players grow in other categories

Both Mars and Nestlé are investing in wet dog food, especially due to the low penetration rates of this category in Brazil. With its new plant, Nestlé expects to double wet dog and cat food consumption in 2018.

Premier Pet’s Golden line sets industry standards for “mid-priced premium” dog food

Grandfood’s Premier Pet mid-priced dry dog food brand Golden has drawn the attention of both consumers and other industry players with its strong growth. This is largely due to consumers’ increased cost-consciousness, as well as slightly higher purchasing power in the second half of 2017 and early 2018.

Regional brand leaders invest in natural, light versions of existing products

Although Mars and Nestlé are the leaders and are well ahead of domestic players, local companies have shown significant growth and pose some threat to industry incumbents, primarily due to lower price points and their proximity to consumers and distributors. Regional players have sought to invest in new products that cater to specific consumer preferences.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Brazil?
What are the major brands in Brazil?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Brazil - Category analysis

HEADLINES

PROSPECTS

Dog food shows stronger growth as consumers trade up

Wet dog food attracts investments from both global and regional players

Small plastic packaging and pouches dominate as small breeds are favoured

COMPETITIVE LANDSCAPE

Mars and Nestlé invest in wet food as regional players grow in other categories

Premier Pet’s Golden line sets industry standards for “mid-priced premium” dog food

Regional brand leaders invest in natural, light versions of existing products

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Pet humanisation and an increase in the number of vets contribute to growth in pet care

Pet food ranges expand as consumers seek customisation to meet specific needs

Mars and Nestlé set stage for fierce competition in wet dog and cat food

Pet shops lose share to pet superstores and warehouse clubs following economic crisis

Sociodemographic trends drive growth in the population of smaller pets

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Brazil

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Executive Summary

New Report Guarantee

PROSPECTS

Dog food shows stronger growth as consumers trade up

Wet dog food attracts investments from both global and regional players

Small plastic packaging and pouches dominate as small breeds are favoured

COMPETITIVE LANDSCAPE

Mars and Nestlé invest in wet food as regional players grow in other categories

Premier Pet’s Golden line sets industry standards for “mid-priced premium” dog food

Regional brand leaders invest in natural, light versions of existing products

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Brazil - Category analysis

HEADLINES

PROSPECTS

Dog food shows stronger growth as consumers trade up

Wet dog food attracts investments from both global and regional players

Small plastic packaging and pouches dominate as small breeds are favoured

COMPETITIVE LANDSCAPE

Mars and Nestlé invest in wet food as regional players grow in other categories

Premier Pet’s Golden line sets industry standards for “mid-priced premium” dog food

Regional brand leaders invest in natural, light versions of existing products

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Pet humanisation and an increase in the number of vets contribute to growth in pet care

Pet food ranges expand as consumers seek customisation to meet specific needs

Mars and Nestlé set stage for fierce competition in wet dog and cat food

Pet shops lose share to pet superstores and warehouse clubs following economic crisis

Sociodemographic trends drive growth in the population of smaller pets

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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