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Country Report

Dog Food in

Dog Food in Brazil

25 pages, Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumer spending to increase in the coming years, following a recessionary period

Since 2014, Brazil has faced the worst economic recession in its history. During this time, low employment, high inflation and interest rates, as well as huge government debt drove consumers to trade down or even out of several fast-moving consumer goods categories.

Pet superstores continue to drive dog food sales by centralising pet owner needs

Pet shops continue to be the main distribution channel for dog food sales throughout the country, especially due to their relevance in less urban areas away from major cities like São Paulo, where neighbourhood stores are still important. This is the case mostly due to tradition and culture.

Growth in small dog population to keep value sales increasing at higher rates than volume

While both value and volume sales of dog food are forecast to surpass the already healthy growth rates seen in recent years, value sales are set to grow at higher rates than volume for several reasons. First, there is an increase in the small dog population due to urbanisation and the verticalisation of homes: as consumers live in larger, more crowded cities with smaller, more vertical living spaces, smaller dogs are preferred over medium-sized or large dogs.

COMPETITIVE LANDSCAPE

Grandfood’s Golden establishes mid-priced leadership over Mars’ Pedigree

Local company Grandfood Indústria e Comércio de Alimentos Ltda benefitted enormously from the effects of the economic crisis on the pet care market. While higher-segment consumers did not necessarily have their budgets as affected as other parts of the population, an echo effect drove such consumers to be more cautious when purchasing premium items across several consumer goods categories, including dog food.

Mars Inc remains dog food leader, but Grandfood overtakes Nestlé SA

Historically, dog food in Brazil has been led by multinationals Mars Inc and Nestlé SA, due to both their strong brand names like Pedigree and Purina, but also due to logistical advantages that help these players to have greater penetration in retailing chains throughout the country. However, supermarkets and hypermarkets have been losing distribution share to pet superstores in particular, reducing the importance of brands such as Purina.

Manufacturers continue to eye natural wet food and treats due to pet humanisation

As consumers increasingly treat pets as family members and adopt them at strategic times, such as in place of having children or for companionship when the children leave home, manufacturers increasingly realise the value offered by this more human relationship. Most product developments in recent years have therefore revolved around products with a more natural appeal that mimic human food, wet food due to its more similar texture as well as treats for positive moments.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Brazil?
What are the major brands in Brazil?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Brazil - Category analysis

HEADLINES

PROSPECTS

Consumer spending to increase in the coming years, following a recessionary period

Pet superstores continue to drive dog food sales by centralising pet owner needs

Growth in small dog population to keep value sales increasing at higher rates than volume

COMPETITIVE LANDSCAPE

Grandfood’s Golden establishes mid-priced leadership over Mars’ Pedigree

Mars Inc remains dog food leader, but Grandfood overtakes Nestlé SA

Manufacturers continue to eye natural wet food and treats due to pet humanisation

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Already among the top pet care markets, sociodemographic trends keep driving pet care growth in Brazil

Pet humanisation and expansion of pet superstores to keep driving wet food sales

Local player Grandfood Industria e Comercio Ltda establishes itself as second largest player in pet care

While pet superstores continue to expand, online channel posts strongest growth

Although already one of the largest markets, there is still significant room for growth in Brazil

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumer spending to increase in the coming years, following a recessionary period

Pet superstores continue to drive dog food sales by centralising pet owner needs

Growth in small dog population to keep value sales increasing at higher rates than volume

COMPETITIVE LANDSCAPE

Grandfood’s Golden establishes mid-priced leadership over Mars’ Pedigree

Mars Inc remains dog food leader, but Grandfood overtakes Nestlé SA

Manufacturers continue to eye natural wet food and treats due to pet humanisation

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Brazil - Category analysis

HEADLINES

PROSPECTS

Consumer spending to increase in the coming years, following a recessionary period

Pet superstores continue to drive dog food sales by centralising pet owner needs

Growth in small dog population to keep value sales increasing at higher rates than volume

COMPETITIVE LANDSCAPE

Grandfood’s Golden establishes mid-priced leadership over Mars’ Pedigree

Mars Inc remains dog food leader, but Grandfood overtakes Nestlé SA

Manufacturers continue to eye natural wet food and treats due to pet humanisation

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Already among the top pet care markets, sociodemographic trends keep driving pet care growth in Brazil

Pet humanisation and expansion of pet superstores to keep driving wet food sales

Local player Grandfood Industria e Comercio Ltda establishes itself as second largest player in pet care

While pet superstores continue to expand, online channel posts strongest growth

Although already one of the largest markets, there is still significant room for growth in Brazil

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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