Competitive Landscape
Leading Domestic and International Players Shape Evolving Market Shares
In 2025, the dog food market in Ukraine displayed a moderate level of concentration with a combination of dominant domestic manufacturers and key international brands. Suzirja NVP TOV led with a 20% share, followed by Kormotekh TOV with 17%, and Royal Canin Ukraine TOV with 11% in 2025.
Emerging Local Brands and Product Innovation Drive Market Disruption and Opportunity
Recent developments highlight the rise of dynamic domestic players challenging established brands, particularly within the economy tier. Borysfen trade stands out as a rapidly expanding newcomer with its Myasna Myska brand, which offers an affordable dog food option with relatively high meat content, appealing strongly to price-sensitive consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Ukraine?
- Which are the leading brands in Dog Food in Ukraine?
- How are products distributed in Dog Food in Ukraine?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Ukraine - Category analysis
Key Data Insights
Dog Food Summary
Economic Volatility Drives Resilient Growth and Premiumisation among Urban Small Dog Owners
Dry Dog Food Leads Value Share as Treats and Wet Food Drive Dynamic Growth
Pethouse and Aurora Drive Omnichannel and Private Label Growth Reshaping Consumer Choice
Premiumisation and Pet Humanisation to Drive Sustained Value Growth
Sustainable Formulations Set to Gain Traction in Ukrainian Dog Food
Functional Innovations Expected to Reshape Product Offerings
Leading Domestic and International Players Shape Evolving Market Shares
Emerging Local Brands and Product Innovation Drive Market Disruption and Opportunity
Masterzoo and Specialised Pet Shops Consolidate Leadership Amid Growing Omnichannel Presence
Avrora’S Discount Chain Expands Access to Economy Dog Food with Logistics Investment
Retail E-Commerce Grows with Omnichannel and Convenience Strategies
Pet Care in Ukraine - Industry Overview
2026 Developments
Key Data Insights
Consumers Invest in Premium Pet Care Amid Economic Uncertainty
Cat Food Leads Growth Driven by Pet Health and Wellness
Ukrainian Retailers Adopt Omnichannel Strategies to Capture Demand
Consumers to Drive Sustained Growth with Premium Options
Shifting Ownership Patterns to Reinforce Demand for Specialised Pet Nutrition
Manufacturers and Retailers to Adapt with Innovation to Capture Evolving Demand
Leading Companies Maintain Positions through Innovation and Portfolio Breadth
Borysfen Trade Disrupts Economy Segment with Rapid Distribution Growth
Pet Shops and Superstores Lead through Premium Diets and Professional Advice
Aurora’S Kus Brand Expands Variety Stores’ Reach into Pet Food with Affordability
Retail E-Commerce Growth Accelerates through Convenience and Broad Assortments
Kormotech's Gourmet Collaboration Signals Premiumisation across Pet Care Products
Waudog's Functional Treats Reflect Growing Emphasis on Pet Health and Wellness
Country Reports Disclaimer
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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