The population of small dogs continued to grow in 2019, with miniature dog breeds in particular becoming increasingly popular among families and single-person households in Ukraine. This trend is linked to smaller breeds requiring less exercise and also taking up less space, with these more attractive to busy consumer and apartment-dwellers as a result.
Ukrainian dog owners increasingly wish to provide their dogs with wholesome nutrition and the free from trend evident in human food is also developing in premium dog food. Owners are paying more attention to claims on packaging, looking for a balanced and safe diet for their dogs, and this trend is likely to develop further over the forecast period.
Dog treats is expected to perform strongly over the forecast period. These products are purchased for all types of dogs as a way to pamper them or aid training.
Kormotekh invested heavily in dog food towards the end of the review period, with a widening range enabling it to dramatically expand its shelf space in modern grocery retailers. With a strong position in economy dry and wet dog food and mid-priced dry dog food with its Gav! and Klub 4 Lapy brands, the player expanded its premium range with the launch of OPTImeal Privilege in 2018.
Josera increased its presence in premium dry dog food in 2018, with a significant number of product launches, whilst expanding its distribution and availability. Its premium dry dog food is offered at the lower end of premium pricing spectrum, thus attracting more price-sensitive dog owners with a focus on nutrition and quality.
Royal Canin remains the leading brand in dog food in value terms and is beginning to claw back some of the share it lost over 2016 and 2017. During the review period, sanctions on Russian imports forced the reorientation of Royal Canin’s supply chain to France, with this resulting in increased prices.
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This industry report originates from Passport, our Pet Care market research database.