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Country Report

Dog Food in

Dog Food in Ukraine

May 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dog owners increasingly seek premium dog food

Ukrainian dog owners increasingly wish to provide their dogs with wholesome nutrition and the free from trend evident in human food is also developing in premium dog food. Owners are paying more attention to claims on packaging, looking for a balanced and safe diet for their dogs, and this trend is likely to develop further over the forecast period.

Natural ingredients are increasingly popular

Dog owners are increasingly treating their pets as family members. This humanisation trend is leading owners to seek the highest-quality nourishment for their pets that they can afford and this demand is leading players to launch a number of high-quality, premium products.

Dog treats benefit from diversification

Dog treats is expected to perform strongly over the forecast period. These products are purchased for all types of dogs as a way to pamper them or aid training.

COMPETITIVE LANDSCAPE

Josera Ukraina expands its value share of dog food

Josera Ukraina make significant strides in increasing its value share in 2019, which enabled it to move from sixth to fifth position in the competitive rankings. The company developed and expanded its brands in a number of ways, including the launch of Bavaro and Green Petfood, as well as InsectDog and VeggieDog.

Well-known brands suffer from competition from new players

Mars Ukraine’s Chappi continued to lose share in 2019, with the player considering withdrawing the brand at one point. Darling by Nestlé-Ukraine also lost significant share in economy wet dog food as the players focused on new products, such a Dreamies cat treats in the case of Mars Ukraine, as well as growing competition from newcomers offering economy brands at low margins.

Partner in Pet Food Hungária launches its own brand

Partner in Pet Food Hungária has long been active in producing private label pet food for retailers such as Cat&go for Auchan and Kozhen Den, as well as Gav and Miau for Kormotech. Towards the end of the review period, the player expanded into producing its own brands and now offers economy dog and cat dry and wet food under its Dax, Reno, Max and Prevital brands, with are enjoying strong year-on-year growth.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Ukraine?
What are the major brands in Ukraine?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Ukraine - Category analysis

HEADLINES

PROSPECTS

Dog owners increasingly seek premium dog food

Natural ingredients are increasingly popular

Dog treats benefit from diversification

COMPETITIVE LANDSCAPE

Josera Ukraina expands its value share of dog food

Well-known brands suffer from competition from new players

Partner in Pet Food Hungária launches its own brand

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Pet care continues to perform well thanks to a shift towards prepared food and focus on nutrition

Pet owners are increasingly conscious of their responsibilities

The recovery encourages new entrants and premiumisation

Emerging distribution channels take share as players push for new customers

Widening range and premiumisation trend fuel forecast period growth

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dog owners increasingly seek premium dog food

Natural ingredients are increasingly popular

Dog treats benefit from diversification

COMPETITIVE LANDSCAPE

Josera Ukraina expands its value share of dog food

Well-known brands suffer from competition from new players

Partner in Pet Food Hungária launches its own brand

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Ukraine - Category analysis

HEADLINES

PROSPECTS

Dog owners increasingly seek premium dog food

Natural ingredients are increasingly popular

Dog treats benefit from diversification

COMPETITIVE LANDSCAPE

Josera Ukraina expands its value share of dog food

Well-known brands suffer from competition from new players

Partner in Pet Food Hungária launches its own brand

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Pet care continues to perform well thanks to a shift towards prepared food and focus on nutrition

Pet owners are increasingly conscious of their responsibilities

The recovery encourages new entrants and premiumisation

Emerging distribution channels take share as players push for new customers

Widening range and premiumisation trend fuel forecast period growth

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

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