Executive Summary

Jun 2019
PROSPECTS
Small dogs attracting attention from consumers and players, with host of new products launched

The population of small dogs continued to grow in 2019, with miniature dog breeds in particular becoming increasingly popular among families and single-person households in Ukraine. This trend is linked to smaller breeds requiring less exercise and also taking up less space, with these more attractive to busy consumer and apartment-dwellers as a result.

Premium dog food focuses on grain free recipes

Ukrainian dog owners increasingly wish to provide their dogs with wholesome nutrition and the free from trend evident in human food is also developing in premium dog food. Owners are paying more attention to claims on packaging, looking for a balanced and safe diet for their dogs, and this trend is likely to develop further over the forecast period.

Dog treats benefit from wide distribution and dog owners’ focus on grooming and training

Dog treats is expected to perform strongly over the forecast period. These products are purchased for all types of dogs as a way to pamper them or aid training.

COMPETITIVE LANDSCAPE
Kormotekh gains share

Kormotekh invested heavily in dog food towards the end of the review period, with a widening range enabling it to dramatically expand its shelf space in modern grocery retailers. With a strong position in economy dry and wet dog food and mid-priced dry dog food with its Gav! and Klub 4 Lapy brands, the player expanded its premium range with the launch of OPTImeal Privilege in 2018.

Premium brand Josera becomes more visible as it expands range and distribution

Josera increased its presence in premium dry dog food in 2018, with a significant number of product launches, whilst expanding its distribution and availability. Its premium dry dog food is offered at the lower end of premium pricing spectrum, thus attracting more price-sensitive dog owners with a focus on nutrition and quality.

Royal Canin extends lead and regains share, despite intensifying competition

Royal Canin remains the leading brand in dog food in value terms and is beginning to claw back some of the share it lost over 2016 and 2017. During the review period, sanctions on Russian imports forced the reorientation of Royal Canin’s supply chain to France, with this resulting in increased prices.

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Dog Food in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dog Food in Ukraine?
  • What are the major brands in Ukraine?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Dog Food in Ukraine - Category analysis

HEADLINES

PROSPECTS

Small dogs attracting attention from consumers and players, with host of new products launched
Premium dog food focuses on grain free recipes
Dog treats benefit from wide distribution and dog owners’ focus on grooming and training

COMPETITIVE LANDSCAPE

Kormotekh gains share
Premium brand Josera becomes more visible as it expands range and distribution
Royal Canin extends lead and regains share, despite intensifying competition

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Pet care rebounds thanks to shift towards prepared food and focus on nutrition
Polarisation as some pet owners seek optimum nutrition while other remain focused on price
Flood of new entrants and premiumisation from domestic players intensify competition
Emerging distribution channels take share as players push for new customers
Widening range and premiumisation trend fuel forecast period growth

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources