Dog treats and mixers was the only category was the only dog food category to see positive growth in retail volume terms in 2022 and it looks set to be the most dynamic category in 2023. The category is also projected to continue recording strong growth over the forecast period.
Before the war there was strong TV support for many of the leading dog food brands which were backed by huge marketing budgets. In 2022-2023 companies became more focused on ensuring stock availability and rotating goods, as well as looking for ways to reduce costs to keep prices stable.
Affordability will remain of key concern for many consumers which could support growing interest in private label dog food. Consumers will likely also likely search for discounts and special offers while some consumers will likely purchase dog food in bulk to benefit from savings.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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