Our site uses cookies to improve functionality. If you are happy with this select "Accept All". If not, select "Manage Preferences" to learn more about managing your cookie preferences. Follow this link to learn more about our cookie policy and how we use cookies. Or learn more about our privacy policy and how we use and store your data.
Dog Food in Norway
April 2021
Dog food is seeing a continued boost in 2021, thanks to the event of COVID-19 accelerating pet ownership in 2020. Lockdowns, working from home, and significantly reduced social interaction ultimately resulted in a higher number of people adopting dogs. Furthermore, existing dog owners had more time to devote to their animals, resulting in stronger bonding and an increase in treat occasions. This is evidenced by the fact that dog treats and mixers is seeing the strongest growth in 2021, although
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Norway report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Dog Food in Norway?
Which are the leading brands in Dog Food in Norway?
How are products distributed in Dog Food in Norway?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Dog Food in Norway - Category analysis
KEY DATA FINDINGS
2021 IMPACT
Dog food sees continued boost in 2021, thanks to increased pet ownership and people spending more time with their animals
Channel shifts remain a key aspect in development, with e-commerce and non-grocery retailers accelerated by COVID-19
Premiumisation, locally sourced and transparent products remain key trends, assisted by high-quality private labels
RECOVERY AND OPPORTUNITIES
Growth set to stabilise, with volume low and value stimulated by premiumisation
E-commerce and variety stores set to grow shares within dog food
Local sourcing, sustainability and high-quality nutrition set to be the three key drivers for growth
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2016-2021Table 2 Dog Population 2016-2021Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021
CATEGORY DATA
Summary 1 Dog Food by Price Band 2021Table 4 Sales of Dog Food by Category: Volume 2016-2021Table 5 Sales of Dog Food by Category: Value 2016-2021Table 6 Sales of Dog Food by Category: % Volume Growth 2016-2021Table 7 Sales of Dog Food by Category: % Value Growth 2016-2021Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021Table 10 NBO Company Shares of Dog Food: % Value 2016-2020Table 11 LBN Brand Shares of Dog Food: % Value 2017-2020Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020Table 13 Distribution of Dog Food by Format: % Value 2016-2021Table 14 Forecast Sales of Dog Food by Category: Volume 2021-2026Table 15 Forecast Sales of Dog Food by Category: Value 2021-2026Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026
Pet Care in Norway - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2016-2021
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2016-2021Table 20 Sales of Pet Care by Category: Value 2016-2021Table 21 Sales of Pet Food by Category: % Volume Growth 2016-2021Table 22 Sales of Pet Care by Category: % Value Growth 2016-2021Table 23 NBO Company Shares of Pet Food: % Value 2016-2020Table 24 LBN Brand Shares of Pet Food: % Value 2017-2020Table 25 NBO Company Shares of Dog and Cat Food: % Value 2016-2020Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020Table 27 Penetration of Private Label in Pet Care by Category: % Value 2016-2021Table 28 Distribution of Pet Care by Format: % Value 2016-2021Table 29 Distribution of Pet Care by Format and Category: % Value 2021Table 30 Distribution of Dog and Cat Food by Format: % Value 2016-2021Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2021Table 32 Forecast Sales of Pet Food by Category: Volume 2021-2026Table 33 Forecast Sales of Pet Care by Category: Value 2021-2026Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included:
Dog Food
Dog Treats and Mixers
Economy Dry Dog Food
Mid-Priced Dry Dog Food
Premium Therapeutic Dry Dog Food
Premium Non-Therapeutic Dry Dog Food
Economy Wet Dog Food
Mid-Priced Wet Dog Food
Premium Therapeutic Wet Dog Food
Premium Non-Therapeutic Wet Dog Food
Share:
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page