The rate of growth in retail constant value sales of dog food will gradually slow over the course of the forecast period but remain robust throughout. Premiumisation and an expanding canine population will be the main drivers of this.
Norwegian consumers will continue to seek out products which are locally sourced and/or made within the Nordic region, in line with human food trends whereby consumers are favouring domestic brands. This also links in with pet humanisation and a focus on healthy eating, with manufacturers placing stronger emphasis on natural positioning and the transparency of ingredients, offering clean label products and promoting such benefits.
The rapid expansion of e-commerce is also set as a significant driver for dog food over the forecast period, underpinned by increasing consumer adoption of online shopping in general and the need for convenience, alongside investment from key players within the e-commerce channel. Additionally, variety stores like Europris AS and home and garden retailers such as Felleskjøpet are increasingly focusing on pet care, with expanded product selections, their own private label ranges and strategies to gain increased shares over the forecast period.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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