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Country Report

Dog Food in

Dog Food in Norway

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation trend expanding across all price segments

The strong premiumisation trend continued in 2019. Niche premium brands are developing rapidly in dog food, such as Kingsmoor, Vigor & Sage, Farmina and Appetitt.

Stagnation in the small dog population hinders grocery retailers

While dog food posted retail current value sales growth in 2019, grocery retailers’ share continued to fall. In line with premiumisation, consumers moved towards added-value options, which are more widely available in non-grocery channels, such as pet shops and internet retailing.

Grain-free and raw offerings becoming more popular

Brands positioned as natural are developing the fastest, with grain-free and raw food becoming more mainstream. Domestic brands Vom og Hundemat and Provit are increasingly popular raw food brands, while Vetivo private label, Appetitt, Vigor & Sage and Kingsmoor are all examples of dynamic grain-free ranges.

COMPETITIVE LANDSCAPE

Norwegian and Danish provenance and heritage appeals as sign of quality

Locally or regionally sourced ingredients are increasingly attractive differentiators in dog food for consumers. Domestic company Felleskjøpet benefits from this and continued to lead retail value sales of dog food in 2018.

Premium Pet Products shifts distribution from traditional Eukanuba and Iams to nature-focused Farmina

The distribution of the Eukanuba and Iams brands has changed. One of the main premium pet food distributors, Premium Pet Products AS has stopped distributing these traditional ranges and is instead distributing the more natural-orientated Farmina brand.

Private label takes inspiration from premium innovation

There as growing interest in higher-quality and innovative private label ranges in 2018, with Rema 1000 Norge AS’s Vetivo range performing particularly well. This range is mid-priced but positioned as premium, thus appealing to both cost-conscious and nutrition-focused dog owners.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Norway?
What are the major brands in Norway?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Norway - Category analysis

HEADLINES

PROSPECTS

Premiumisation trend expanding across all price segments

Stagnation in the small dog population hinders grocery retailers

Grain-free and raw offerings becoming more popular

COMPETITIVE LANDSCAPE

Norwegian and Danish provenance and heritage appeals as sign of quality

Premium Pet Products shifts distribution from traditional Eukanuba and Iams to nature-focused Farmina

Private label takes inspiration from premium innovation

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Norway - Industry Overview

EXECUTIVE SUMMARY

Players seek to add value as pet population set to see only slow growth

Natural, healthy and indulgent products extend retail shelf space

Premium players increase pressure on leading brands and private label

Internet retailing sees growing retailer competition, with internationals challenging domestic online specialists

Quality and nutrition increasingly more important than price for many pet owners

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Norway

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Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation trend expanding across all price segments

Stagnation in the small dog population hinders grocery retailers

Grain-free and raw offerings becoming more popular

COMPETITIVE LANDSCAPE

Norwegian and Danish provenance and heritage appeals as sign of quality

Premium Pet Products shifts distribution from traditional Eukanuba and Iams to nature-focused Farmina

Private label takes inspiration from premium innovation

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Norway - Category analysis

HEADLINES

PROSPECTS

Premiumisation trend expanding across all price segments

Stagnation in the small dog population hinders grocery retailers

Grain-free and raw offerings becoming more popular

COMPETITIVE LANDSCAPE

Norwegian and Danish provenance and heritage appeals as sign of quality

Premium Pet Products shifts distribution from traditional Eukanuba and Iams to nature-focused Farmina

Private label takes inspiration from premium innovation

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Norway - Industry Overview

EXECUTIVE SUMMARY

Players seek to add value as pet population set to see only slow growth

Natural, healthy and indulgent products extend retail shelf space

Premium players increase pressure on leading brands and private label

Internet retailing sees growing retailer competition, with internationals challenging domestic online specialists

Quality and nutrition increasingly more important than price for many pet owners

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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