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Country Report

Dog Food in

Dog Food in Norway

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation adds value

Retail current value sales continued to see faster growth than retail volume sales in 2017, due to the strong demand for premium and added-value products. The strong premiumisation trend is underpinned by pet humanisation, health and wellness, combination products and natural ingredients.

Food for smaller dogs gains importance in grocery retailing

While dog food posted retail current value sales growth in 2017, grocery retailers’ share continued to fall. In line with premiumisation, consumers moved towards added-value options, which are more widely available in non-grocery channels, such as pet shops and internet retailing.

Grain-free and raw food gain traction

The demand for natural products has increased in packaged food and beverages, but development in dog food has been modest. However, natural-based trends are starting to consolidate: two domestic raw food brands, Vom og Hundemat and Provit, posted value share growth; and a strong Finnish player in BARF products, MUSH, entered Norway in 2015.

COMPETITIVE LANDSCAPE

“Made in Norway” is a strong growth driver

Felleskjøpet continued to lead retail value sales of dog food in 2017. The company’s Labb and Appetitt brands are produced in Norway and their products consist mainly of Norwegian raw ingredients.

Rema 1000 launches first premium private label

Most private label lines registered a drop in retail value sales in 2017; however, Rema 1000 Norge’s new premium private label, Vetivo, recorded exponential growth. Vetivo introduced dry dog food towards the end of 2016.

Premiumisation creates new niches for new entrants

Premiumisation has fostered key new launches, especially Purina ONE and Vetivo, and the emergence of new niche brands, such as Kingsmoor and Vigor & Sage, both introduced in 2016 by industry players with extensive experience in Norwegian dog food. Kingsmoor focuses on sustainability and uses raw ingredients sourced from Denmark.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Norway?
What are the major brands in Norway?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Norway - Category analysis

HEADLINES

PROSPECTS

Premiumisation adds value

Food for smaller dogs gains importance in grocery retailing

Grain-free and raw food gain traction

COMPETITIVE LANDSCAPE

“Made in Norway” is a strong growth driver

Rema 1000 launches first premium private label

Premiumisation creates new niches for new entrants

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Norway - Industry Overview

EXECUTIVE SUMMARY

Value sales continue to grow

Premiumisation endures as the key value sales driver

Premium players gain value shares

Channel fragmentation as online sales gain importance

Solid growth is expected over the forecast period

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation adds value

Food for smaller dogs gains importance in grocery retailing

Grain-free and raw food gain traction

COMPETITIVE LANDSCAPE

“Made in Norway” is a strong growth driver

Rema 1000 launches first premium private label

Premiumisation creates new niches for new entrants

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in Norway - Category analysis

HEADLINES

PROSPECTS

Premiumisation adds value

Food for smaller dogs gains importance in grocery retailing

Grain-free and raw food gain traction

COMPETITIVE LANDSCAPE

“Made in Norway” is a strong growth driver

Rema 1000 launches first premium private label

Premiumisation creates new niches for new entrants

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Norway - Industry Overview

EXECUTIVE SUMMARY

Value sales continue to grow

Premiumisation endures as the key value sales driver

Premium players gain value shares

Channel fragmentation as online sales gain importance

Solid growth is expected over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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