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Dog Food in Norway
June 2022
PROSPECTS AND OPPORTUNITIES
Demographic trends will continue to support dog ownership and premiumisation
The rate of growth in retail constant value sales of dog food will gradually slow over the course of the forecast period but remain robust throughout. Premiumisation and an expanding canine population will be the main drivers of this.
Health and wellness trend will deepen
Norwegian consumers will continue to seek out products which are locally sourced and/or made within the Nordic region, in line with human food trends whereby consumers are favouring domestic brands. This also links in with pet humanisation and a focus on healthy eating, with manufacturers placing stronger emphasis on natural positioning and the transparency of ingredients, offering clean label products and promoting such benefits.
E-commerce will go mainstream
The rapid expansion of e-commerce is also set as a significant driver for dog food over the forecast period, underpinned by increasing consumer adoption of online shopping in general and the need for convenience, alongside investment from key players within the e-commerce channel. Additionally, variety stores like Europris AS and home and garden retailers such as Felleskjøpet are increasingly focusing on pet care, with expanded product selections, their own private label ranges and strategies to gain increased shares over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Norway report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Dog Food in Norway?
Which are the leading brands in Dog Food in Norway?
How are products distributed in Dog Food in Norway?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Dog Food in Norway - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium brands increasingly visible in modern retail
Local and regional brands gain consumer trust
E-commerce continues to grow in importance
PROSPECTS AND OPPORTUNITIES
Demographic trends will continue to support dog ownership and premiumisation
Health and wellness trend will deepen
E-commerce will go mainstream
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2017-2022Table 2 Dog Population 2017-2022Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 1 Dog Food by Price Band 2022Table 4 Sales of Dog Food by Category: Volume 2017-2022Table 5 Sales of Dog Food by Category: Value 2017-2022Table 6 Sales of Dog Food by Category: % Volume Growth 2017-2022Table 7 Sales of Dog Food by Category: % Value Growth 2017-2022Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022Table 10 NBO Company Shares of Dog Food: % Value 2017-2021Table 11 LBN Brand Shares of Dog Food: % Value 2018-2021Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021Table 13 Distribution of Dog Food by Format: % Value 2017-2022Table 14 Forecast Sales of Dog Food by Category: Volume 2022-2027Table 15 Forecast Sales of Dog Food by Category: Value 2022-2027Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Pet Care in Norway - Industry Overview
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2017-2022
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2017-2022Table 20 Sales of Pet Care by Category: Value 2017-2022Table 21 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 22 Sales of Pet Care by Category: % Value Growth 2017-2022Table 23 NBO Company Shares of Pet Food: % Value 2017-2021Table 24 LBN Brand Shares of Pet Food: % Value 2018-2021Table 25 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 27 Penetration of Private Label in Pet Care by Category: % Value 2017-2022Table 28 Distribution of Pet Care by Format: % Value 2017-2022Table 29 Distribution of Pet Care by Format and Category: % Value 2022Table 30 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 32 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 33 Forecast Sales of Pet Care by Category: Value 2022-2027Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included: