The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMay 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Norwegian consumers are generally avid label readers and are known to be sceptical of bold health claims on products. This is being further fuelled by the trend in natural food and pet humanisation, with consumers demanding natural food diets for their pets.
While dog food is posting positive retail current value sales growth, grocery retailers’ share continues to fall. In line with premiumisation, consumers moved towards added-value options, which are more widely available in non-grocery channels, such as pet shops and e-commerce.
Home and garden specialist chain Felleskjøpet Agri SA continues to lead dog food on the Norwegian landscape. However, the player has been losing share, particularly to e-commerce, where it is currently not well established.
The players performing the best on the competitive landscape are those opting for a more premium positioning, in their respective pricing area. Vigor & Sage Norge AS in premium dog food and treats has a very high unit price and is only distributed through specialist retailers.
There is a rising interest in higher-quality private label ranges in Norway, evident in the performance of existing premium private label ranges and new launches. Retailing chain Norgesgruppen ASA discontinued Smart, an economy dog food private label range, during 2019.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog Food in Norway market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.