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Country Report

Dog Food in

Dog Food in Sweden

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers viewing pets as family members drives premiumisation trend

A recent study found that half of all dog owners regarded their pets as a full part of their family. This, along with a strong economy, meant that Swedes put more money than ever into dog food.

Increase in grain-free products, thanks to international brands

A strong health trend has been apparent for some time within human food. This trend, often including a reduced intake of grains, spilled over to pets, especially dogs.

BARF grows steadily, despite negative publicity in 2017

Several reports on the risks of BARF and raw food were published during 2017, questioning the health benefits of raw and natural food for dogs. The critics pointed out that today’s dogs are not used to eating raw food, and a recent study by a Dutch university showed that more than half of the raw food available for sale in Sweden was contaminated with parasites and bacteria that could be a risk for both pets and owners.

COMPETITIVE LANDSCAPE

Fragmented category with mostly international brands

There are several big players within dog food in Sweden, with international brands Pedigree, Royal Canin, Dogman and Hill’s combined accounting for almost half of value sales in 2017. Although there was strong demand for locally-produced and locally-positioned products, this did not reflect on the leading players.

Premium brands gain strength

Relatively new premium players, such as Tree of Pets were successful in their launches of Acana and Orijen products that are positioned as natural, healthy and back to basics, appealing to consumers who want to give their pets high-quality products with pure ingredients and that are free from additives.

Big players aim to keep up with new entrances

The big players aim to make a comeback to keep up with new entrants. In order to maintain value share and continue to play a significant role, several of the major well-established brands released new launches during the year to keep up with the competition.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Sweden?
What are the major brands in Sweden?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Sweden - Category analysis

HEADLINES

PROSPECTS

Consumers viewing pets as family members drives premiumisation trend

Increase in grain-free products, thanks to international brands

BARF grows steadily, despite negative publicity in 2017

COMPETITIVE LANDSCAPE

Fragmented category with mostly international brands

Premium brands gain strength

Big players aim to keep up with new entrances

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

Pets being treated as full family members keeps the market growing

Swedish player receives certificate of human food quality for dog food brand

Mid-priced players go premium to keep up with demand

Internet retailing and pet food subscriptions increase

Focus on quality continues, with higher demand for organic products as a result

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers viewing pets as family members drives premiumisation trend

Increase in grain-free products, thanks to international brands

BARF grows steadily, despite negative publicity in 2017

COMPETITIVE LANDSCAPE

Fragmented category with mostly international brands

Premium brands gain strength

Big players aim to keep up with new entrances

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in Sweden - Category analysis

HEADLINES

PROSPECTS

Consumers viewing pets as family members drives premiumisation trend

Increase in grain-free products, thanks to international brands

BARF grows steadily, despite negative publicity in 2017

COMPETITIVE LANDSCAPE

Fragmented category with mostly international brands

Premium brands gain strength

Big players aim to keep up with new entrances

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

Pets being treated as full family members keeps the market growing

Swedish player receives certificate of human food quality for dog food brand

Mid-priced players go premium to keep up with demand

Internet retailing and pet food subscriptions increase

Focus on quality continues, with higher demand for organic products as a result

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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