Competitive Landscape
Leading Companies Retain Strong Positions through Portfolio Alignment and Brand Recognition
The dog food retail landscape in Sweden remains moderately concentrated, with no significant shifts in company or brand shares reported. Mars Sverige AB continued to lead with a retail value share of 16% in 2025, followed by Royal Canin Sverige AB holding 11%, reflecting their established strong positions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Sweden?
- Which are the leading brands in Dog Food in Sweden?
- How are products distributed in Dog Food in Sweden?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Sweden - Category analysis
Key Data Insights
Dog Food Summary
Premium Products Gain Traction as Consumer Spending Shifts toward Specialised Nutrition
Dry Dog Food Leads Volumes While Dog Treats Shows Strong Growth through Innovation
Bozita’S Expansion of Robur Sensitive Exemplifies Premiumisation, Driving Differentiation
Swedish Dog Owners Prioritise Transparency and Tailored Nutrition for Trust and Growth
Dry Dog Food to Maintain Volume Leadership, While Treats and Mixers Set to Drive Value Expansion
Brands Leveraging Convenience, Authenticity and Health Benefits to Secure Future Advantage
Leading Companies Retain Strong Positions through Portfolio Alignment and Brand Recognition
Pet Shops and Superstores Retains Its Lead While Retail E-Commerce Gains Momentum
Pet Care in Sweden - Industry Overview
2026 Developments
Key Data Insights
Swedish Pet Owners Prioritise Quality Amid Cautious Spending
Cat Food Leads Volumes, with Premiumisation Driving Value Growth
Brands Innovate with Premium and Multifunctional Products to Engage Owners
Swedish Pet Owners Expected to Demand Transparent and Purposeful Products
Cat Food Set to Retain the Largest Volumes, While Other Pet Food Will Continue to Decline
Brands Set to Innovate with Health and Sustainability to Meet Evolving Owner Expectations
Top Manufacturers Maintain a Stable Lead Amid Steady Competition
Consumer Demand for Transparent Sourcing Intensifies Brand Competition
Pet Shops and Superstores Leads Pet Care Distribution, While E-Commerce Maintains Growth
Shifting Demands Shape New Product Development
Novel Formats and Alternative Ingredients Enter the Market
Strategic Portfolio Management Secures Leadership
Country Reports Disclaimer
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
-
- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
-
- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
-
- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
-
- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!