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Country Report

Dog Food in

Dog Food in Sweden

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Value-added food options support sales growth despite the stagnating dog population

The dog population in Sweden grew only slightly in 2019, with small and medium-sized breeds registering a modest increase and the large dog population declining. This situation continued to limit the category’s volume growth as smaller breeds require less food.

Wet and dry dog food both maintain sales in Sweden

Wet dog food remained a small category in 2019 but continued to outperform its dry counterpart. In Sweden, wet dog food is still largely seen as complementary to dry dog food but is becoming increasingly important to owners of small breeds as these require lower-calorie diets and there are often significant fluctuations in calorie content between wet and dry food.

Socially aware consumers question the environmental impact of the BARF diet

The Mush range of BARF (Biologically Appropriate Raw Food) dog food started to recover in 2018, having previously registered three consecutive years of value sales declines. BARF has suffered in recent years from various reports on the risks of raw food, with some questioning its health benefits.

COMPETITIVE LANDSCAPE

Fresh players shake up the old hands

New market entrants are making things difficult for the leading manufacturers and neither Mars Sverige nor Royal Canin can afford to be complacent. These two manufacturers, along with several other well-established players, such as Nestlé Purina PetCare and Hill’s Pet Nutrition, continued to see their value share steadily fall, reflecting an ongoing decline in brand loyalty as a result of increasing competition from newly emerging companies.

VAFO Sverige one of the best performers in 2018

VAFO Sverige, which offers the Brit brand of dog food, continued to record strong value sales growth in 2018, further increasing its share of sales, often at the expense of more established brands. VAFO is a Czech Republic-based privately-owned family company which specialises in premium and super premium pet food, using freshly prepared deboned chicken or salmon.

Growth of local brands reflects increasing environmental concerns

The ongoing growth of local companies, such as Magnusson and Doggy, reflects Swedes’ increasing concerns about the environment and sourcing of ingredients. Both companies have increasingly marketed themselves as local and therefore trustworthy, with Swedes viewing domestic manufacturers in a positive light.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Sweden?
What are the major brands in Sweden?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Sweden - Category analysis

HEADLINES

PROSPECTS

Value-added food options support sales growth despite the stagnating dog population

Wet and dry dog food both maintain sales in Sweden

Socially aware consumers question the environmental impact of the BARF diet

COMPETITIVE LANDSCAPE

Fresh players shake up the old hands

VAFO Sverige one of the best performers in 2018

Growth of local brands reflects increasing environmental concerns

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

Cats in focus as consumers indulge their feline companions

Pet owners pursue a more natural diet for their animals

Multinationals retain their lead but smaller players gain a foothold

Internet retailing continues to gain share in pet care as subscription services take off

Stronger growth predicted for pet care over the forecast period

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Value-added food options support sales growth despite the stagnating dog population

Wet and dry dog food both maintain sales in Sweden

Socially aware consumers question the environmental impact of the BARF diet

COMPETITIVE LANDSCAPE

Fresh players shake up the old hands

VAFO Sverige one of the best performers in 2018

Growth of local brands reflects increasing environmental concerns

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Sweden - Category analysis

HEADLINES

PROSPECTS

Value-added food options support sales growth despite the stagnating dog population

Wet and dry dog food both maintain sales in Sweden

Socially aware consumers question the environmental impact of the BARF diet

COMPETITIVE LANDSCAPE

Fresh players shake up the old hands

VAFO Sverige one of the best performers in 2018

Growth of local brands reflects increasing environmental concerns

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

Cats in focus as consumers indulge their feline companions

Pet owners pursue a more natural diet for their animals

Multinationals retain their lead but smaller players gain a foothold

Internet retailing continues to gain share in pet care as subscription services take off

Stronger growth predicted for pet care over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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