The use of non-prepared food, in the form of homemade options or leftovers from the table, remains a relevant trend in Mexico. According to Euromonitor International's Voice of the Consumer Health and Nutrition Survey, 14% of people make homemade food from scratch, and 13.
Although some Mexican pet owners may limit their purchases of dog food due to costs, others choose wet dog food due to the perceived higher nutritional value it offers, thereby creating further opportunities for the development of products that appeal to pet owners seeking higher-quality options. Over the forecast period, wet dog food is expected to experience steady growth as consumers supplement their dogs’ nutrition or reward them with pouches of wet food.
With a significant number of households in Mexico owning a pet, industry stakeholders will continue to engage with pet owners and prospective pet owners on an emotional level, also demonstrating players’ commitment to “business with purpose” – a growing aspect of business which local consumers pay attention to.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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