In 2021, both retail value and volume sales are recording positive growth, benefiting from health and premiumisation trends that raise value sales. However, there is a noticeable slowdown in the pet dog population, aligned to the outbreak of COVID-19 in the country.
Economic and political uncertainty has impacted the performance of dog food recently in Mexico, with consumers shifting towards more affordable brands or mixing different types of dry food, therefore, driving interest in economy brands.
Effem México continued to lead the landscape in 2020, with Nestlé México SA de CV retaining its second-placed position. In October 2020, Nestlé Purina Pet Care announced a USD160 million investment to expand its plant in Silao, Guanajuato.
Following the outbreak of COVID-19 in Mexico, a slow economic recovery is expected over the forecast period. However, as recovery is set to impact sales on the landscape, and premium products are likely to gain share, sales of wet food are expected to accelerate as consumers feel financially secure.
Over the forecast period, the wide range of brands and prices on offer within dog food will allow consumers from different income segments to try prepared dog food for the first time or increase their dogs’ consumption with a mix of wet and dry food. The proportion of dogs eating prepared dog food in Mexican households will continue to grow each year.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Dog Food research and analysis database.
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