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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Italy?
- Which are the leading brands in Dog Food in Italy?
- How are products distributed in Dog Food in Italy?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Italy - Category analysis
KEY DATA FINDINGS
2021 IMPACT
Premiumisation supports healthy value sales growth in 2021
Continuous innovation in dog treats and mixers
Sustainability efforts mount
RECOVERY AND OPPORTUNITIES
Premiumisation and pet humanisation trends will provide opportunity for innovation and growth in the forecast period
More seasonal and occasion-based products likely
Segmentation will be used to offer customised and targeted dog food
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2016-2021
Table 2 Dog Population 2016-2021
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021
CATEGORY DATA
Summary 1 Dog Food by Price Band 2021
Table 4 Sales of Dog Food by Category: Volume 2016-2021
Table 5 Sales of Dog Food by Category: Value 2016-2021
Table 6 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 7 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 10 NBO Company Shares of Dog Food: % Value 2016-2020
Table 11 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 13 Distribution of Dog Food by Format: % Value 2016-2021
Table 14 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 15 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026
Pet Care in Italy - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2016-2021
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2016-2021
Table 20 Sales of Pet Care by Category: Value 2016-2021
Table 21 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 22 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 23 NBO Company Shares of Pet Food: % Value 2016-2020
Table 24 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
Table 28 Distribution of Pet Care by Format: % Value 2016-2021
Table 29 Distribution of Pet Care by Format and Category: % Value 2021
Table 30 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 32 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 33 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources