Competitive Landscape
Leading Manufacturers Strengthen Their Positions through Innovation and Sustainability
The dog food landscape in Italy remained moderately concentrated with Nestlé Purina PetCare Italia SpA holding the largest share at 17% in 2025, followed by Monge & C SpA with 9% and Mars Italia SpA with 8%. This concentration has remained relatively stable over recent years, indicating a consistent competitive hierarchy rather than significant fragmentation or consolidation between 2021 and 2025.
Emerging Plant-Based Offerings and Local Sourcing Shift Competitive Dynamics
Among emerging players, Andriani SpA distinguished itself by entering the dog food space with its Proggy Care brand, launched in 2025 and extending into 2026. This Italian firm, traditionally known for health-focused food products, applies its sustainability and environmental regeneration philosophy to pet nutrition by offering super-premium, plant-based dog food made from lentil, chickpea and pea proteins.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Italy?
- Which are the leading brands in Dog Food in Italy?
- How are products distributed in Dog Food in Italy?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Italy - Category analysis
Key Data Insights
Dog Food Summary
Value Growth Contrasts with Moderating Volumes Amid Budget Pressures
Dry Dog Food Dominates Volumes Supported by Premiumisation Strategies
Morando Spa Leads Premium and Fresh Trends Shaping Consumer Spending
Italian Dog Owners to Shift Spending Towards Premium Quality Amid Volume Moderation
Dry Dog Food to Retain Volume Leadership While Dog Treats and Mixers Show Fastest Growth
Premiumisation, Fresh Food, and Ai Personalisation to Reshape Offerings and Business Models
Leading Manufacturers Strengthen Their Positions through Innovation and Sustainability
Emerging Plant-Based Offerings and Local Sourcing Shift Competitive Dynamics
Pet Shops and Superstores Retain Lead While E-Commerce Accelerates Growth through Convenience
Direct-To-Consumer Brands Leverage Personalisation and Freshness to Build Loyalty
Retail E-Commerce Grows as a Preferred Channel for Premium and Recurring Purchases
Premiumisation and Multifunctionality Drive Value Growth Amid Volume Moderation
Innovation Drives Competitive Advantage and Market Growth through Health and Sustainability
Pet Care in Italy - Industry Overview
2026 Developments
Key Data Insights
Premium Products Drive Value Growth Amid Economic Challenges
Cat Food Leads Volumes While Dog Food Shifts Towards Premiumisation
Leading Brands Leverage Innovation to Advance Premium and Wellness Trends
Italian Pet Owners to Prioritise Pet Wellbeing Amid Economic Shifts
Cat Food to Gain Ground as Dog Food Matures and Other Categories Evolve
Innovation and Personalisation Reshape Pet Care Engagement and Loyalty
Multinational Giants Reinforce Lead through Innovation and Distribution Strength
Local Innovation and Premiumisation Unlock Growth Opportunities Amid Competitive Dynamics
Pet Shops and Supermarkets Strengthen Position with Tailored Offerings
E-Commerce Accelerates Growth Driven by Convenience and Premium Demand
Italian Companies Leverage Premiumisation for Innovation Growth
Big Brands Pioneer Advanced Pet Health Solutions in Italy
Country Reports Disclaimer
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
-
- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
-
- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
-
- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
-
- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!