Overall, dog food is set to see moderate retail volume growth and healthy retail value (constant 2022 prices) growth over the forecast period. The projected stronger growth in value than volume terms reflects the ongoing premiumisation trend in dog food.
As in other industries, sustainability is an increasingly important factor in dog owners’ purchasing decisions. Prior development in dog food in Italy has focused on packaging, with the desire to avoid waste, especially the convenience trend behind the increasing presence of smaller, but more expensive, pack types.
The range of dog food offering functional claims has expanded in Italy. This is a consequence of the humanisation process with regard to domestic animals.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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