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Dog Food in Italy
May 2020
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Executive Summary
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PROSPECTS
Natural and premium options stimulate healthy value sales growth
The growth in sales across dog food categories in 2020 is supported by the rising demand for more natural ingredients and high-protein options. Dog food is seeing healthy growth in current value sales, although volume growth is modest in a mature category.
Players invest in segmentation to offer innovative and customised dog food
Manufacturers are increasingly positioning products by age, lifestyle, nutritional or health requirements. These represent core innovation fields for most players, with products for dogs at various life stages or with specific health needs and conditions, such as weight control, usually positioned in the premium and super premium segments.
Humanisation and wellness trends boost demand for organic dog food and dog treats
In line with consumption trends in human food, owners are increasingly aware of the benefits of health and wellness options for their dogs. While organic accounts for a small share of dog food sales, it offers strong growth potential.
COMPETITIVE LANDSCAPE
Agras Delic leaps into top 10 in 2019 by tapping into healthier dog food trend
The rising consumer demand for more natural and organic dog food is increasing the number of companies, large, medium and small, looking for returns on investments in this area. Agras Delic is a strong mover in terms of health and wellness-inspired options.
Monge & C revamps packaging and launches new products to see fastest value sales growth in 2019
Monge & C recorded the fastest current value sales growth in dog food in 2019. This was mainly due to the fast growth in value sales of premium products, especially under the Excellence line, supported by new product and packaging development.
Nestlé Purina PetCare leverages investments in brands and animal welfare
Nestlé Purina PetCare Italia remained the leading player in dog food in value share terms in 2019. The multinational benefits from heavy investments in new product development, with a growing focus on in demand natural and specialist products, and animal welfare initiatives.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog Food in Italy market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Dog Food in Italy?
- What are the major brands in Italy?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.
Want to find out more about this report?
Request more informationTable of Contents
Dog Food in Italy - Category analysis
HEADLINES
PROSPECTS
Natural and premium options stimulate healthy value sales growth
Players invest in segmentation to offer innovative and customised dog food
Humanisation and wellness trends boost demand for organic dog food and dog treats
COMPETITIVE LANDSCAPE
Agras Delic leaps into top 10 in 2019 by tapping into healthier dog food trend
Monge & C revamps packaging and launches new products to see fastest value sales growth in 2019
Nestlé Purina PetCare leverages investments in brands and animal welfare
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2015-2020Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 1 Dog Food by Price Band 2020Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025
Pet Care in Italy - Industry Overview
EXECUTIVE SUMMARY
Value sales benefit from rising demand for premium pet food and products
Human food trends permeate as awareness of pet wellbeing develops
Leaders benefit from heavy investments while services offer new opportunities
Specialist retailers develop omnichannel and diversification tools to maintain an edge
Faster value growth expected as pet humanisation and premium trends accelerate
MARKET INDICATORS
Table 18 Pet Populations 2015-2020MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2015-2020Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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