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Country Report

Dog Food in

Dog Food in Italy

Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Natural and organic products are increasingly favoured

Specialisation, innovation and nutritional research, mostly within functional and dietary products, will remain important drivers for Italian consumers when choosing dog food. In fact consumers are expected to increasingly prefer quality products for their pets, and premium products will register a positive performance.

Dog treats and mixers continues to grow

Despite the fact that dry dog food will continue to account for the majority of dog food sales, over the forecast period the best performance is expected to still come from dog treats and mixers. In fact treats manufacturers in particular are expected to enhance functional characteristics, such as improving dogs’ oral hygiene, and also appeal to shoppers with gourmet characteristics, being offered as a tasty and healthy reward.

Health and wellness gains importance

There is a strong humanisation trend, with Italians’ rising interest in and knowledge of food, as well as passion for health and wellbeing progressively transferred from humans to pets. As a result, consumers are increasingly careful about the nutritional value of their dog food due to wider health and wellness awareness generally.

COMPETITIVE LANDSCAPE

Personalised nutrition plans gain ground

Dogs are expected to receive ever greater attention from owners, given the humanisation trend. Therefore pampering and interest in premium products are expected to increase in the coming years.

Online players experience growth

From 2017, the online giant Amazon.it offered pet products in a dedicated store with a wide selection of dog food and accessories.

Big players lead the category

Dog food is expected to continue to be led by big players such as Nestlé Purina PetCare Italia SpA, followed by Mars Italia SpA. Private label will also perform well as long as it offers good value for money.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Italy?
What are the major brands in Italy?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Italy - Category analysis

HEADLINES

PROSPECTS

Natural and organic products are increasingly favoured

Dog treats and mixers continues to grow

Health and wellness gains importance

COMPETITIVE LANDSCAPE

Personalised nutrition plans gain ground

Online players experience growth

Big players lead the category

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Humanisation trend leads to good pet care performance in Italy

Growing market despite less positive pet population trends

Large players lead the market

Specialised pet store chains on the rise

Bright future for pet care in Italy

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Italy

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Executive Summary

New Report Guarantee

PROSPECTS

Natural and organic products are increasingly favoured

Dog treats and mixers continues to grow

Health and wellness gains importance

COMPETITIVE LANDSCAPE

Personalised nutrition plans gain ground

Online players experience growth

Big players lead the category

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Italy - Category analysis

HEADLINES

PROSPECTS

Natural and organic products are increasingly favoured

Dog treats and mixers continues to grow

Health and wellness gains importance

COMPETITIVE LANDSCAPE

Personalised nutrition plans gain ground

Online players experience growth

Big players lead the category

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Humanisation trend leads to good pet care performance in Italy

Growing market despite less positive pet population trends

Large players lead the market

Specialised pet store chains on the rise

Bright future for pet care in Italy

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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