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Country Report

Dog Food in

Dog Food in China

25 pages, Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Freeze-dried and fresh meat dog treats attract indulgent and nutrition-focused owners

Owners are increasingly seeking to build stronger relationships with their pets and looking for ways to indulge dogs and optimise nutrition, aiming to ensure their dogs live the longest and happiest lives possible. Freeze-dried dog food is benefiting from widening awareness of its nutritional benefits and popularity with dogs.

As dog population ages, demand for therapeutic dog food grows

Dog owners are becoming more aware of the benefits of packaged dog food and its ability to ensure the necessary nutrition for their dogs, with this linked to ongoing marketing from manufacturers and also sharing of information education by popular pet bloggers via social media, Young dog owners also generally have hectic lifestyles with limited time to prepare home-made dog food, encouraging these owners to choose packaged dog food. Accordingly, a growing number of dog owners are shifting from home-made dog food to packaged dog food, further boosting category sales.

Strict new restrictions on dogs could slow pet population growth

The pet dog population is benefiting from demographic factors in China, including population ageing and a growing number of people living alone or as couples without children. Older people often have a need for companionship and support, with dogs particularly popular among this group.

COMPETITIVE LANDSCAPE

Royal Canin retains trust but faces growing challenge as domestic players upgrade ranges

Royal Canin maintains its leading position in dog food, benefiting from a reputation for strict standards when sourcing raw materials and strong quality control, with many Chinese dog owners viewing the company as the most reliable manufacturer in premium dog food. The company benefits from its comprehensive product portfolio covering specific life stages and dog types, enabling owners to feed dogs with the most appropriate formula.

Domestic players improving quality against backdrop of Pet Feed Hygiene Regulations

Shanghai Bridge Petcare Co Ltd remained the leading domestic player in dog food in 2018 despite seeing a slight decline in its value share. The company benefits from its broad product portfolio which covers the full price spectrum from economy to premium.

Bold image, social media and internet retailing help Crazydog appeal to young dog owners

Despite only being launched in 2014, Xuzhou Suchong Pet Product Co Ltd climbed the rankings over the review period with its Crazydog brand, thanks to its strong marketing message and branding which is clearly targeted at a younger audience. Young pet owners are the fastest growing consumer base for dog food in China, with older owners more likely to feed their dogs leftovers and scraps.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in China?
What are the major brands in China?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in China - Category analysis

HEADLINES

PROSPECTS

Freeze-dried and fresh meat dog treats attract indulgent and nutrition-focused owners

As dog population ages, demand for therapeutic dog food grows

Strict new restrictions on dogs could slow pet population growth

COMPETITIVE LANDSCAPE

Royal Canin retains trust but faces growing challenge as domestic players upgrade ranges

Domestic players improving quality against backdrop of Pet Feed Hygiene Regulations

Bold image, social media and internet retailing help Crazydog appeal to young dog owners

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in China - Industry Overview

EXECUTIVE SUMMARY

Shifting perceptions and demographic trends result in soaring pet population

Rising incomes boost spending on pet health and happiness

Royal Canin invests in education while domestic contenders compete via price and premiumisation

Internet retailing offers entry point for players and consumers in lower tier cities

Expanding pet population, nutritional focus and indulgent attitudes underpin growth

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Distribution of Pet Care by Format: % Value 2014-2019
Table 28 Distribution of Pet Care by Format and Category: % Value 2019
Table 29 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 30 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 31 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 32 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 33 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Freeze-dried and fresh meat dog treats attract indulgent and nutrition-focused owners

As dog population ages, demand for therapeutic dog food grows

Strict new restrictions on dogs could slow pet population growth

COMPETITIVE LANDSCAPE

Royal Canin retains trust but faces growing challenge as domestic players upgrade ranges

Domestic players improving quality against backdrop of Pet Feed Hygiene Regulations

Bold image, social media and internet retailing help Crazydog appeal to young dog owners

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in China - Category analysis

HEADLINES

PROSPECTS

Freeze-dried and fresh meat dog treats attract indulgent and nutrition-focused owners

As dog population ages, demand for therapeutic dog food grows

Strict new restrictions on dogs could slow pet population growth

COMPETITIVE LANDSCAPE

Royal Canin retains trust but faces growing challenge as domestic players upgrade ranges

Domestic players improving quality against backdrop of Pet Feed Hygiene Regulations

Bold image, social media and internet retailing help Crazydog appeal to young dog owners

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in China - Industry Overview

EXECUTIVE SUMMARY

Shifting perceptions and demographic trends result in soaring pet population

Rising incomes boost spending on pet health and happiness

Royal Canin invests in education while domestic contenders compete via price and premiumisation

Internet retailing offers entry point for players and consumers in lower tier cities

Expanding pet population, nutritional focus and indulgent attitudes underpin growth

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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