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Country Report

Dog Food in

Dog Food in China

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Owners show increasing willingness to indulge their dogs

Owners are increasingly seeking to build stronger relationships with their pets and are looking for ways to indulge them and optimise their nutrition to ensure their dogs live the longest and happiest lives possible. Freeze-dried dog food is benefiting from widening awareness of its nutritional benefits and popularity with dogs.

Owners look for more from their dog food as pet health awareness grows

Dog owners are becoming more aware of the benefits of packaged dog food and its ability to ensure their dogs receive their necessary nutrition. This is linked to ongoing marketing from manufacturers and also the sharing of information by popular pet bloggers via social media.

Strict dog regulations limit growth of the pet dog population

The pet dog population exploded over the review period with it benefiting from demographic factors in China, including population ageing and a growing number of people living alone or as couples without children. Older people often have a need for companionship and support, with dogs particularly popular among this group.

COMPETITIVE LANDSCAPE

Royal Canin leads but local players continue to steal share

Royal Canin maintained the leading position in dog food in 2019, benefiting from a reputation for strict standards when sourcing raw materials and strong quality control, with many Chinese dog owners viewing the company as the most reliable manufacturer in premium dog food. The company benefits from its comprehensive product portfolio covering specific life stages and dog types, enabling owners to feed dogs with the most appropriate formula.

Domestic player Xuzhou Suchong Pet Product continues to expand range

Despite only being launched in 2014, Xuzhou Suchong Pet Product Co Ltd climbed the rankings over the review period with its Crazydog brand. Thanks to its strong marketing message and branding which is clearly targeted at a younger audience the company climbed to fourth in the rankings in 2019, with Crazydog remaining the leading brand in mid-priced dry dog food for the second consecutive year.

Domestic players look to compete by improving the quality of their products

Following the introduction of China’s Pet Feed Hygiene Regulations in 2018 domestic companies have started looking to improve their formulations, with owners showing a growing interest in what goes into their dog’s food. These regulations came into full force in 2019, with all products required to meet strict hygiene and labelling requirements by January and June 2019 respectively.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in China?
What are the major brands in China?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in China - Category analysis

HEADLINES

PROSPECTS

Owners show increasing willingness to indulge their dogs

Owners look for more from their dog food as pet health awareness grows

Strict dog regulations limit growth of the pet dog population

COMPETITIVE LANDSCAPE

Royal Canin leads but local players continue to steal share

Domestic player Xuzhou Suchong Pet Product continues to expand range

Domestic players look to compete by improving the quality of their products

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in China - Industry Overview

EXECUTIVE SUMMARY

Pet population continues to see strong growth driven by demographic factors

Pet humanisation trend sees consumers investing more to keep their companions happy and healthy

Local players put pressure on Royal Canin with eye-catching products

E-commerce set to become the dominant force in pet care as JD.com launches its “My Pet Profile Initiative”

Pet care still has plenty of room for growth in China as younger generation shows willingness to invest in the best products for their pets

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Distribution of Pet Care by Format: % Value 2015-2020
Table 28 Distribution of Pet Care by Format and Category: % Value 2020
Table 29 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 30 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 31 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 32 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 33 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 2 Research Sources

Pet Care in China - Industry Overview

EXECUTIVE SUMMARY

Pet population continues to see strong growth driven by demographic factors

Pet humanisation trend sees consumers investing more to keep their companions happy and healthy

Local players put pressure on Royal Canin with eye-catching products

E-commerce set to become the dominant force in pet care as JD.com launches its “My Pet Profile Initiative”

Pet care still has plenty of room for growth in China as younger generation shows willingness to invest in the best products for their pets

MARKET INDICATORS

Table 35 Pet Populations 2015-2020

MARKET DATA

Table 36 Sales of Pet Food by Category: Volume 2015-2020
Table 37 Sales of Pet Care by Category: Value 2015-2020
Table 38 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 39 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of Pet Food: % Value 2015-2019
Table 41 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 42 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 43 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 44 Distribution of Pet Care by Format: % Value 2015-2020
Table 45 Distribution of Pet Care by Format and Category: % Value 2020
Table 46 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 47 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 48 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 49 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 50 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 51 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Owners show increasing willingness to indulge their dogs

Owners look for more from their dog food as pet health awareness grows

Strict dog regulations limit growth of the pet dog population

COMPETITIVE LANDSCAPE

Royal Canin leads but local players continue to steal share

Domestic player Xuzhou Suchong Pet Product continues to expand range

Domestic players look to compete by improving the quality of their products

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in China - Category analysis

HEADLINES

PROSPECTS

Owners show increasing willingness to indulge their dogs

Owners look for more from their dog food as pet health awareness grows

Strict dog regulations limit growth of the pet dog population

COMPETITIVE LANDSCAPE

Royal Canin leads but local players continue to steal share

Domestic player Xuzhou Suchong Pet Product continues to expand range

Domestic players look to compete by improving the quality of their products

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in China - Industry Overview

EXECUTIVE SUMMARY

Pet population continues to see strong growth driven by demographic factors

Pet humanisation trend sees consumers investing more to keep their companions happy and healthy

Local players put pressure on Royal Canin with eye-catching products

E-commerce set to become the dominant force in pet care as JD.com launches its “My Pet Profile Initiative”

Pet care still has plenty of room for growth in China as younger generation shows willingness to invest in the best products for their pets

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Pet Care in China - Industry Overview

EXECUTIVE SUMMARY

Pet population continues to see strong growth driven by demographic factors

Pet humanisation trend sees consumers investing more to keep their companions happy and healthy

Local players put pressure on Royal Canin with eye-catching products

E-commerce set to become the dominant force in pet care as JD.com launches its “My Pet Profile Initiative”

Pet care still has plenty of room for growth in China as younger generation shows willingness to invest in the best products for their pets

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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