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Country Report

Dog Food in

Dog Food in China

May 2018

US$990

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Executive Summary

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PROSPECTS

Ageing population and lower birth rates boost dog population

The pet dog population boomed at the end of the review period, closely associated with demographic factors in Chinese society. In 2017 people over 65 years old already accounted for slightly more than one tenth of the whole population.

Greater knowledge about dog feeding encourages switch to packaged dog food

Owing to consistent promotion by manufacturers and greater education by popular pet bloggers on social media, dog owners in China became more aware of the benefits of packaged dog food with scientific formulas to ensure the necessary nutrition for their dogs. Furthermore, the young generation consists of a large group of dog owners who have hectic lifestyles leaving them limited time to prepare home-made dog food, which also encourages these young dog owners to choose packaged dog food.

Wet dog food leads category growth with its nutrient and freshness features

In line with enhanced awareness and knowledge about scientific dog feeding, dog owners are increasingly concerned with the healthy and nutritional ingredients of dog food. Wet dog food is therefore increasingly favoured by dog owners to provide food with sufficient nutrients and interesting, varied flavours for their dogs.

COMPETITIVE LANDSCAPE

Royal Canin China Co Ltd continues to lead dog food in China

Royal Canin maintained its leading position in dog food in 2017. Owing to its strict standards on sourcing raw materials and quality control of end products, Royal Canin managed to consistently strengthen its image and reputation among Chinese dog owners as the most reliable manufacturer offering premium dog food.

Domestic players register rapid expansion

Taking advantage of the rapid expansion of internet retailing as well as the boom of pet food in China over the review period, domestic players rose and gained higher value share. Traditionally cheaper than international competitors, these domestic manufacturers managed to raise awareness and maximise their consumer reach within a short time by distribution via most well-known internet retailers such as Tmall and JD.

Huaxing Pet Food Co Ltd registers the fastest current value growth in 2017

With brands covering economy, middle-priced and premium dog food, Huaxing Pet Food Co Ltd registered the fastest growth in current retail value sales in 2017. The company transformed into a dog food manufacturer since 2007 and established a positive reputation and deep loyalty among consumers over the review period.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in China?
What are the major brands in China?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in China - Category analysis

HEADLINES

PROSPECTS

Ageing population and lower birth rates boost dog population

Greater knowledge about dog feeding encourages switch to packaged dog food

Wet dog food leads category growth with its nutrient and freshness features

COMPETITIVE LANDSCAPE

Royal Canin China Co Ltd continues to lead dog food in China

Domestic players register rapid expansion

Huaxing Pet Food Co Ltd registers the fastest current value growth in 2017

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in China - Industry Overview

EXECUTIVE SUMMARY

Rapid pet population expansion underpins robust growth of pet care

Growing popularity of cats leads to prosperity for cat food and products

Domestic players achieve notable sales share gain

Internet retailing goes from strength to strength

Pet care is expected to maintain buoyant growth

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Distribution of Pet Care by Format: % Value 2013-2018
Table 29 Distribution of Pet Care by Format and Category: % Value 2018
Table 30 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 32 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 33 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Ageing population and lower birth rates boost dog population

Greater knowledge about dog feeding encourages switch to packaged dog food

Wet dog food leads category growth with its nutrient and freshness features

COMPETITIVE LANDSCAPE

Royal Canin China Co Ltd continues to lead dog food in China

Domestic players register rapid expansion

Huaxing Pet Food Co Ltd registers the fastest current value growth in 2017

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Overview

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Table of Contents

Dog Food in China - Category analysis

HEADLINES

PROSPECTS

Ageing population and lower birth rates boost dog population

Greater knowledge about dog feeding encourages switch to packaged dog food

Wet dog food leads category growth with its nutrient and freshness features

COMPETITIVE LANDSCAPE

Royal Canin China Co Ltd continues to lead dog food in China

Domestic players register rapid expansion

Huaxing Pet Food Co Ltd registers the fastest current value growth in 2017

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in China - Industry Overview

EXECUTIVE SUMMARY

Rapid pet population expansion underpins robust growth of pet care

Growing popularity of cats leads to prosperity for cat food and products

Domestic players achieve notable sales share gain

Internet retailing goes from strength to strength

Pet care is expected to maintain buoyant growth

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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