China’s dog population is expected to continue its trend of shifting towards smaller sizes in the coming years. This shift is being driven by two macro changes in the country, urbanisation and the ageing of the population.
Dog food in China is quite fragmented, with countless domestic manufacturers competing fiercely, especially in the economy and mid-priced segments. With the costs and technology needed to enter dog food not too demanding, there are frequent reports of food poisoning, making food safety a major concern for many consumers.
New Ruipeng, China’s largest pet healthcare group, owing around 1,600 veterinary clinics nationwide, is using the WeChat Mini Program to boost its pet food sales. The RVET mini program is built within WeChat and aggregates not only New Ruipeng’s core healthcare business, but also an online pet food store.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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