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Dog Food in China
May 2022
PROSPECTS AND OPPORTUNITIES
Dog population will continue shifting towards smaller sizes, affecting volume consumption of dog food
China’s dog population is expected to continue its trend of shifting towards smaller sizes in the coming years. This shift is being driven by two macro changes in the country, urbanisation and the ageing of the population.
Consumers’ concerns about food safety may benefit private label
Dog food in China is quite fragmented, with countless domestic manufacturers competing fiercely, especially in the economy and mid-priced segments. With the costs and technology needed to enter dog food not too demanding, there are frequent reports of food poisoning, making food safety a major concern for many consumers.
New Ruipeng’s WeChat Mini Program shows the potential of O2O sales growth in veterinary clinics
New Ruipeng, China’s largest pet healthcare group, owing around 1,600 veterinary clinics nationwide, is using the WeChat Mini Program to boost its pet food sales. The RVET mini program is built within WeChat and aggregates not only New Ruipeng’s core healthcare business, but also an online pet food store.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in China report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Dog Food in China?
Which are the leading brands in Dog Food in China?
How are products distributed in Dog Food in China?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Dog Food in China - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Large dog population continues to shrink as consumers favour small dogs
Dog food growth remains slow after a number of years of double-digit increases and is also seeing polarisation
Leading domestic brands see strong growth due to targeting the mid- and economy price bands
PROSPECTS AND OPPORTUNITIES
Dog population will continue shifting towards smaller sizes, affecting volume consumption of dog food
Consumers’ concerns about food safety may benefit private label
New Ruipeng’s WeChat Mini Program shows the potential of O2O sales growth in veterinary clinics
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2017-2022Table 2 Dog Population 2017-2022Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 1 Dog Food by Price Band 2022Table 4 Sales of Dog Food by Category: Volume 2017-2022Table 5 Sales of Dog Food by Category: Value 2017-2022Table 6 Sales of Dog Food by Category: % Volume Growth 2017-2022Table 7 Sales of Dog Food by Category: % Value Growth 2017-2022Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022Table 10 NBO Company Shares of Dog Food: % Value 2017-2021Table 11 LBN Brand Shares of Dog Food: % Value 2018-2021Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021Table 13 Distribution of Dog Food by Format: % Value 2017-2022Table 14 Forecast Sales of Dog Food by Category: Volume 2022-2027Table 15 Forecast Sales of Dog Food by Category: Value 2022-2027Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Pet Care in China - Industry Overview
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2017-2022
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2017-2022Table 20 Sales of Pet Care by Category: Value 2017-2022Table 21 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 22 Sales of Pet Care by Category: % Value Growth 2017-2022Table 23 NBO Company Shares of Pet Food: % Value 2017-2021Table 24 LBN Brand Shares of Pet Food: % Value 2018-2021Table 25 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 27 Distribution of Pet Care by Format: % Value 2017-2022Table 28 Distribution of Pet Care by Format and Category: % Value 2022Table 29 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 30 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 31 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 32 Forecast Sales of Pet Care by Category: Value 2022-2027Table 33 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 34 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included: