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Country Report

Dog Food in

Dog Food in Taiwan

22 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dogs play increasingly important role

Within many typical households dogs started to play a much more important role for their owners, who seek more companionship from their dogs. Key factors influencing this trend included families having fewer children, smaller household sizes, delayed (or no) marriage, an ageing population and work-related life pressures.

Consumers seek more natural, premium dog treats

Human consumer food trends saw a shift towards more natural products as a result of food safety issues and greater health awareness; this also began to influence the types of pet food purchased. This transformation was most noticeable in dog treats.

Taiwanese prefer ever smaller dogs

There was ongoing downsizing in terms of the preferred size of dog among Taiwanese pet owners over the past decade. This saw interest in larger breeds give way to medium sized dogs, and more recently pet owners favoured smaller breeds.

COMPETITIVE LANDSCAPE

Local players focus on local needs to gain prominence

Over the latter half of the review period local manufacturers began to focus on improving their brands’ positioning. The difficulty maintaining a budget/standard brand in a highly competitive category faced with poor consumer loyalty led to greater emphasis on pet health and benefits.

Internet retailing gains popularity with pet owners

Dog food in Taiwan remained very competitive. Brand loyalty was not high, with the exception of some leading premium brands.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Taiwan?
What are the major brands in Taiwan?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Taiwan - Category analysis

HEADLINES

PROSPECTS

Dogs play increasingly important role

Consumers seek more natural, premium dog treats

Taiwanese prefer ever smaller dogs

COMPETITIVE LANDSCAPE

Local players focus on local needs to gain prominence

Internet retailing gains popularity with pet owners

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Changing attitudes to pets boost sales

Female consumers fuel growth

Companies shift focus to better products

Internet retailing grows in importance

Key pet care fundamentals will drive strong growth

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dogs play increasingly important role

Consumers seek more natural, premium dog treats

Taiwanese prefer ever smaller dogs

COMPETITIVE LANDSCAPE

Local players focus on local needs to gain prominence

Internet retailing gains popularity with pet owners

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Taiwan - Category analysis

HEADLINES

PROSPECTS

Dogs play increasingly important role

Consumers seek more natural, premium dog treats

Taiwanese prefer ever smaller dogs

COMPETITIVE LANDSCAPE

Local players focus on local needs to gain prominence

Internet retailing gains popularity with pet owners

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Changing attitudes to pets boost sales

Female consumers fuel growth

Companies shift focus to better products

Internet retailing grows in importance

Key pet care fundamentals will drive strong growth

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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