Premiumisation of dog food will continue to develop in line with the pet humanisation trend in Taiwan as local consumers increasingly focus on their pets’ health and wellbeing. While previous care mainly related to ensuring adequate and basic nutrition by feeding them with packaged dog food rather than unprepared options, owners are increasingly applying human food standards to the pet food they purchase, paying greater attention to natural, higher-quality ingredients, specific benefits and customised pet needs.
Unlike cat owners who are less focused on breed, many Taiwanese carefully consider breed when choosing a dog as a pet. Among the different breeds, corgi, Shiba Inu, and poodle are becoming increasingly attractive to own, while larger dogs such as golden retriever, Labrador, or husky, which used to be popular choices as pets, are now less likely to be chosen as they require a larger household and constant walking and exercise space.
One particularly noticeable trend gaining momentum in dog treats and mixers is the growing number of new products, formats and brands becoming available in Taiwan. Freeze-dried raw meat products initially emerged in cat treats and mixers, with cat owners becoming interested in this format as it is often considered as being more natural and less processed.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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