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Country Report

Dog Food in

Dog Food in Taiwan

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers increasingly search for quality dog food

While giving dogs fresh home-made food remained popular in Taiwan, the percentage of total consumption continued to swing in the favour of prepared food in 2019. An increasing number of owners care about the daily nutrition of their dogs, with many of them calculating the amount of certain ingredients to include and search for food from reliable sources.

Smaller dogs remain preferred size for busy Taiwanese

Dogs continue to play an important role in Taiwanese households, as owners appreciate the companionship that they can offer for a number of reasons, including families with fewer or no children and an ageing population. However, one key trend amongst dog ownership prevails: the ongoing downsizing in terms of size of dog.

Local brands to improve economy offer in dog food

While mid-priced and premium dog food, in both wet and dry dog food, will continue to hold the majority share of volume sales, economy dog food is predicted to record strong volume growth over the forecast period. While many consumers will remain satisfied with the quality that mid-priced dog food offers, increasing efforts by local players that are beginning to understand the type of quality that is expected if they are to compete will benefit greater demand for economy dog food.

COMPETITIVE LANDSCAPE

Smaller players gain share from leading multinationals, partly through online sales

While multinationals such as Mars Inc and Hill's Pet Nutrition Inc continued to lead dog food in 2018, their value share was being gradually eroded, with the number of smaller players emerging under others. This has led to an increasingly fragmented and competitive environment, with a lack of brand loyalty.

Companies such as Nestlé look to new distribution channels

Purina Supercoat by Nestlé emerged in Taiwan towards the end of the review period and recorded strong growth through Costco, where there is a limited presence of dog food. Purina Supercoat is a premium brand with a health and wellness positioning, containing natural ingredients, and free from added artificial flavours or preservatives.

Fwusow looks to improve sales through use of healthier local ingredients

Fifth-ranked Fwusow Industry Corp continued to lose value share in 2018, as the number of smaller local players continued to gain ground. However, the player acquired 150,000 tonnes of locally-produced hard corn in 2018 rather than using imported GM corn, with 10,000 tonnes being used to produce its pet food.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Taiwan?
What are the major brands in Taiwan?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Taiwan - Category analysis

HEADLINES

PROSPECTS

Consumers increasingly search for quality dog food

Smaller dogs remain preferred size for busy Taiwanese

Local brands to improve economy offer in dog food

COMPETITIVE LANDSCAPE

Smaller players gain share from leading multinationals, partly through online sales

Companies such as Nestlé look to new distribution channels

Fwusow looks to improve sales through use of healthier local ingredients

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Rising pet humanisation trend in Taiwan

Young professionals comprise important consumer group for pet care

Multinationals continue to lead fragmented environment, with more owners turning to prepared food

Internet retailing gains ground but fails to overtake pet shops and modern grocery retailers

Pet care to mature but continue recording strong performance over the forecast period

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers increasingly search for quality dog food

Smaller dogs remain preferred size for busy Taiwanese

Local brands to improve economy offer in dog food

COMPETITIVE LANDSCAPE

Smaller players gain share from leading multinationals, partly through online sales

Companies such as Nestlé look to new distribution channels

Fwusow looks to improve sales through use of healthier local ingredients

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in Taiwan - Category analysis

HEADLINES

PROSPECTS

Consumers increasingly search for quality dog food

Smaller dogs remain preferred size for busy Taiwanese

Local brands to improve economy offer in dog food

COMPETITIVE LANDSCAPE

Smaller players gain share from leading multinationals, partly through online sales

Companies such as Nestlé look to new distribution channels

Fwusow looks to improve sales through use of healthier local ingredients

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Rising pet humanisation trend in Taiwan

Young professionals comprise important consumer group for pet care

Multinationals continue to lead fragmented environment, with more owners turning to prepared food

Internet retailing gains ground but fails to overtake pet shops and modern grocery retailers

Pet care to mature but continue recording strong performance over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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