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Country Report

Dog Food in

Dog Food in Taiwan

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for senior dog food and health supplements and for qualified people to assist with long-term care for aging dogs generates new services and programmes

Based on our social data, dog population growth rate in Taiwan reached a 10% high in 2010; now those dogs are getting old – and they are in large numbers. As dogs become older, senior dog owners age do as well, and as they start to reflect on their own aging needs, they are paying attention to similar needs of their aging pets as well.

Trend towards owning smaller dogs continues to grow, but the Japanese Shibu Inu, a medium-size dog, has also become a wildly popular breed in Taiwan

Dogs continue to play an important role in Taiwanese households, as owners appreciate the companionship that they can offer for a number of reasons, including families with fewer or no children and an ageing population. However, one key trend amongst dog ownership prevails: the ongoing downsizing in terms of size of dog.

Movement towards keeping smaller dogs affects consumption volume and packaging

The trend towards keeping smaller size dogs not only has resulted in a lower volume of consumption, but also has created demand for smaller size packaging, better ingredients and special package design. Despite the higher unit price, many dog owners now prefer to buy smaller size packages not just because their pets consume less food but because they are more keenly aware of the importance of freshness in pet food.

COMPETITIVE LANDSCAPE

Value shares of leading multinational players erode as growing use of the Internet helps new and other smaller brands emerge

Although the multinational players Mars and Hill's Pet Nutrition continued to lead dog food in 2019, their value shares continued to erode, as the number of smaller players emerging under “others” continued to generate greater interest and gain more value share. This movement, a result of the trend in which local consumers have become more willing to try new products, has led to an increasingly fragmented and competitive environment, with a lack of brand loyalty.

Local brands generate higher demand with affordable prices, better quality and effective marketing via the Internet, most recently through live stream shopping

Whereas international brands like Hill’s Science Diet and Mars’ Nutro Choice traditionally have dominated premium dog food sales, newer and/or smaller local Taiwanese brands have been gaining shares in recent years. Much of the increased interest in these brands comes from the growing number of younger pet owners that look to the Internet for recommendations and are more willing to try new brands.

Rising population of stray dogs in shelters creates opportunities for local brands to bolster their image while boosting sales of mid-tier brands in large sizes

The Taiwanese government banned euthanasia of stray animals in 2017. However, while the government also has tried hard to promote the idea of adopting instead of buying a pet, and with moderate success, the number of stray dogs and cats housed in shelters and in private dog houses has continued to rise.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Taiwan?
What are the major brands in Taiwan?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Taiwan - Category analysis

HEADLINES

PROSPECTS

Demand for senior dog food and health supplements and for qualified people to assist with long-term care for aging dogs generates new services and programmes

Trend towards owning smaller dogs continues to grow, but the Japanese Shibu Inu, a medium-size dog, has also become a wildly popular breed in Taiwan

Movement towards keeping smaller dogs affects consumption volume and packaging

COMPETITIVE LANDSCAPE

Value shares of leading multinational players erode as growing use of the Internet helps new and other smaller brands emerge

Local brands generate higher demand with affordable prices, better quality and effective marketing via the Internet, most recently through live stream shopping

Rising population of stray dogs in shelters creates opportunities for local brands to bolster their image while boosting sales of mid-tier brands in large sizes

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2021
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Pet care continues to see strong growth, with rising demand for both pet food and pet products in 2020

Tech- and Internet-savvy millennials make strong targets for pet care players, especially for small and emerging brands offering innovative new products

Multinationals maintain their leading value shares in pet care overall with their strength in pet food, but domestic players are the major force in pet products

Value sales of pet care through e-commerce in Taiwan now account for approximately a quarter of total sales

Current value growth is set to exceed the review period CAGRs in all pet care categories over the forecast period, while pet food volume continues to slow down

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for senior dog food and health supplements and for qualified people to assist with long-term care for aging dogs generates new services and programmes

Trend towards owning smaller dogs continues to grow, but the Japanese Shibu Inu, a medium-size dog, has also become a wildly popular breed in Taiwan

Movement towards keeping smaller dogs affects consumption volume and packaging

COMPETITIVE LANDSCAPE

Value shares of leading multinational players erode as growing use of the Internet helps new and other smaller brands emerge

Local brands generate higher demand with affordable prices, better quality and effective marketing via the Internet, most recently through live stream shopping

Rising population of stray dogs in shelters creates opportunities for local brands to bolster their image while boosting sales of mid-tier brands in large sizes

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Overview

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Table of Contents

Dog Food in Taiwan - Category analysis

HEADLINES

PROSPECTS

Demand for senior dog food and health supplements and for qualified people to assist with long-term care for aging dogs generates new services and programmes

Trend towards owning smaller dogs continues to grow, but the Japanese Shibu Inu, a medium-size dog, has also become a wildly popular breed in Taiwan

Movement towards keeping smaller dogs affects consumption volume and packaging

COMPETITIVE LANDSCAPE

Value shares of leading multinational players erode as growing use of the Internet helps new and other smaller brands emerge

Local brands generate higher demand with affordable prices, better quality and effective marketing via the Internet, most recently through live stream shopping

Rising population of stray dogs in shelters creates opportunities for local brands to bolster their image while boosting sales of mid-tier brands in large sizes

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Pet care continues to see strong growth, with rising demand for both pet food and pet products in 2020

Tech- and Internet-savvy millennials make strong targets for pet care players, especially for small and emerging brands offering innovative new products

Multinationals maintain their leading value shares in pet care overall with their strength in pet food, but domestic players are the major force in pet products

Value sales of pet care through e-commerce in Taiwan now account for approximately a quarter of total sales

Current value growth is set to exceed the review period CAGRs in all pet care categories over the forecast period, while pet food volume continues to slow down

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

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