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Dog Food in Taiwan
May 2022
PROSPECTS AND OPPORTUNITIES
Value growth to be driven by further premiumisation while demand will remain stable
Premiumisation of dog food will continue to develop in line with the pet humanisation trend in Taiwan as local consumers increasingly focus on their pets’ health and wellbeing. While previous care mainly related to ensuring adequate and basic nutrition by feeding them with packaged dog food rather than unprepared options, owners are increasingly applying human food standards to the pet food they purchase, paying greater attention to natural, higher-quality ingredients, specific benefits and customised pet needs.
Greater focus on functionality when making a purchasing decision
Unlike cat owners who are less focused on breed, many Taiwanese carefully consider breed when choosing a dog as a pet. Among the different breeds, corgi, Shiba Inu, and poodle are becoming increasingly attractive to own, while larger dogs such as golden retriever, Labrador, or husky, which used to be popular choices as pets, are now less likely to be chosen as they require a larger household and constant walking and exercise space.
Freeze-dried expands from cat treats to dog treats and mixers
One particularly noticeable trend gaining momentum in dog treats and mixers is the growing number of new products, formats and brands becoming available in Taiwan. Freeze-dried raw meat products initially emerged in cat treats and mixers, with cat owners becoming interested in this format as it is often considered as being more natural and less processed.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Taiwan report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Dog Food in Taiwan?
Which are the leading brands in Dog Food in Taiwan?
How are products distributed in Dog Food in Taiwan?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Dog Food in Taiwan - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Temporary shortage of stock as producers adjust to challenges of the pandemic
Taiwan plans to create first pet management department
Local meat company DaChan enters dog food
PROSPECTS AND OPPORTUNITIES
Value growth to be driven by further premiumisation while demand will remain stable
Greater focus on functionality when making a purchasing decision
Freeze-dried expands from cat treats to dog treats and mixers
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2017-2022Table 2 Dog Population 2017-2022Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 1 Dog Food by Price Band 2022Table 4 Sales of Dog Food by Category: Volume 2017-2022Table 5 Sales of Dog Food by Category: Value 2017-2022Table 6 Sales of Dog Food by Category: % Volume Growth 2017-2022Table 7 Sales of Dog Food by Category: % Value Growth 2017-2022Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022Table 10 NBO Company Shares of Dog Food: % Value 2017-2021Table 11 LBN Brand Shares of Dog Food: % Value 2018-2021Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021Table 13 Distribution of Dog Food by Format: % Value 2017-2022Table 14 Forecast Sales of Dog Food by Category: Volume 2022-2027Table 15 Forecast Sales of Dog Food by Category: Value 2022-2027Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Pet Care in Taiwan - Industry Overview
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2017-2022
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2017-2022Table 20 Sales of Pet Care by Category: Value 2017-2022Table 21 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 22 Sales of Pet Care by Category: % Value Growth 2017-2022Table 23 NBO Company Shares of Pet Food: % Value 2017-2021Table 24 LBN Brand Shares of Pet Food: % Value 2018-2021Table 25 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 27 Penetration of Private Label in Pet Care by Category: % Value 2017-2022Table 28 Distribution of Pet Care by Format: % Value 2017-2022Table 29 Distribution of Pet Care by Format and Category: % Value 2022Table 30 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 32 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 33 Forecast Sales of Pet Care by Category: Value 2022-2027Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included: