A new law mandating that all pet dogs (and cats and ferrets) must be registered and microchipped came into effect in Turkey at the beginning of 2023. This legislative change is expected to stimulate further migration to prepared dog food over the forecast period, as more visits to veterinary clinics will help to educate owners that such products are specifically formulated to meet canine nutritional needs and therefore generally a healthier option than table scraps and other home-made alternatives.
Though still somewhat underdeveloped as compared to Western markets, pet humanisation is on the rise in Turkey. A key aspect of this trend – whereby dogs and cats are considered family members – is the growing willingness of some owners to pay more for higher quality and healthier pet food.
The longstanding tradition of feeding stray dogs in Turkey has recently been reinforced by increased public concern about how these animals are treated when they are taken into shelters. At the same time, however, the cost-of-living crisis has seen many of those who engage in this activity become more inclined to give strays table scraps and cheaper home-made meals instead of prepared dog food.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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