The premium segment is expected to continue to expand over the forecast period dog. Previously, there was a more defined split between economy and premium, to the detriment of mid-range brands.
Dog food in France is incredibly fragmented, with a multitude of different brands accounting for about half the category share alongside the big-name brands produced by Mars Petcare & Food France and Nestlé Purina PetCare France SAS. The big-name players have been and continue to focus on healthy options, catering to the ongoing trends and to differentiate their products in an increasingly competitive arena.
Following on from specialised health croquettes and suchlike, dog food in France is also seeing growth in food supplements. Preventative health products, such as oils for healthy skin and coat, calming balms, and food supplements to help with anxiety, are increasingly available through the many online start-ups in this area.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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