Competitive Landscape
Big Players Drive Concentrated Growth through Innovation and Private Label Shifts
The dog food landscape in France remains moderately concentrated, with Mars Petcare & Food France and Nestlé Purina PetCare France SAS leading the retail value share. As of 2025, Nestlé Purina PetCare France SAS held a 19% share while Mars Petcare & Food France commanded 15%, collectively representing over a third of the market.
Strategic Acquisitions and Direct-To-Consumer Innovation Reshape Supply and Demand Dynamics
The acquisition of Easy-BARF by Nutrient, a Swedish natural and raw pet food company, represents a significant expansion of premium fresh and cooked meal offerings across Europe, including France. This move facilitates broader distribution of fresh, convenience-driven products that align with premiumisation trends and growing consumer preference for locally sourced, natural ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in France?
- Which are the leading brands in Dog Food in France?
- How are products distributed in Dog Food in France?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in France - Category analysis
Key Data Insights
Premiumisation and Moderating Dog Populations Shape Value Growth Amid Volume Pressures
Premiumisation and Moderating Dog Populations Shape Value Growth Amid Volume Pressures
Dry Dog Food Dominates Volumes While Dog Treats Sees Steady Premium Growth
Brands to Drive Premiumisation with Fresh and D2c Innovations
Premiumisation and Income Growth to Sustain Value Amid Volume Decline
Dry Dog Food to Lead Volume While Treats Show Strongest Value Growth
Humanisation, Sustainability and Pet Tech Reshape Consumer Expectations and Supply
Big Players Drive Concentrated Growth through Innovation and Private Label Shifts
Strategic Acquisitions and Direct-To-Consumer Innovation Reshape Supply and Demand Dynamics
E-Commerce Growth Reshapes Dog Food Purchasing Preferences among French Consumers
Nestor Bio Targets Small Breeds with Organic Croquettes
Ultra Premium Direct’S D2c Growth Disrupts Traditional Retail
Pet Care in France - Industry Overview
Premiumisation and Health Drive Value Growth Amid Volume Declines
Key Data Insights
Premiumisation and Health Drive Value Growth Amid Volume Declines
Dog Food Leads Volume While Pet Healthcare Fuels Value Expansion
Premium Launches and Health-Focused Products Reshape Consumer Choices
French Pet Owners to Drive Premium Growth Amid Volume Declines
Dog Food to Remain Largest Category While Sustainability Fuels Faster Growth in Alternatives
Manufacturers to Leverage Ai and Subscriptions to Personalise and Automate Buying
Top Players Maintain Stable Lead through Capacity Expansion and Sustainability Efforts
Niche Brands Expand Retail Presence as Fresh and Sustainable Brands Gain Traction
French Consumers Shift to E-Commerce for Pet Care
Maxi Zoo Leads Pet Superstore Expansion to Capture Urban Pet Owners
Premiumisation and Multifunctionality Reshape Consumer Expectations
Virbac and Franklin's Lead Innovation with Health and Wellness Launches
Country Reports Disclaimer
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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