Dog treats and mixers continues to see solid growth, with many pet owners using them to enhance a close relationship with their dog, as well as for training and reward purposes. This is likely to continue during the forecast period, supported by the ongoing pet humanisation trend.
The arrival of American brand, Freshpet, in 2022 looks set to herald a new trend for premium ultra-fresh pet food in the French market. Sold through a number of Intermarché, Leclerc and SuperU stores, and testing in some Carrefour and Auchan shops, the wet dog food is available in special refrigerators, and consists of steamed rolls and sachets, which are said to be rich in animal protein.
Organic dog food has seen its popularity decline over 2022/2023 as price pressures have meant that consumers have been cautious about spending money on products for which the benefits are not clear. Organic consumption across the board has fallen in France, as the strict regulations behind organic certification mean that prices can be up to 25% higher and not all consumers are convinced of what extra benefits this certification actually reflects regarding the food itself.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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