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Dog Food in France
June 2022
PROSPECTS AND OPPORTUNITIES
Premium segment continues to expand, driven by private labels launching their own premium-positioned brands
The premium segment is expected to continue to expand over the forecast period dog. Previously, there was a more defined split between economy and premium, to the detriment of mid-range brands.
Big-name players focus on healthy options to differentiate their brands and attract attention in competitive arena
Dog food in France is incredibly fragmented, with a multitude of different brands accounting for about half the category share alongside the big-name brands produced by Mars Petcare & Food France and Nestlé Purina PetCare France SAS. The big-name players have been and continue to focus on healthy options, catering to the ongoing trends and to differentiate their products in an increasingly competitive arena.
Specialist supplements and novelty marketing lead the way in innovations over the forecast period
Following on from specialised health croquettes and suchlike, dog food in France is also seeing growth in food supplements. Preventative health products, such as oils for healthy skin and coat, calming balms, and food supplements to help with anxiety, are increasingly available through the many online start-ups in this area.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in France report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Dog Food in France?
Which are the leading brands in Dog Food in France?
How are products distributed in Dog Food in France?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Dog Food in France - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium brands attract the most interest, with private labels entering the segment
Clean labels, natural ingredients, and made-in-France options rise in popularity
Ongoing expansion seen in high-performing treats, with health components and minimal packaging appealing to consumers
PROSPECTS AND OPPORTUNITIES
Premium segment continues to expand, driven by private labels launching their own premium-positioned brands
Big-name players focus on healthy options to differentiate their brands and attract attention in competitive arena
Specialist supplements and novelty marketing lead the way in innovations over the forecast period
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2017-2022Table 2 Dog Population 2017-2022Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 1 Dog Food by Price Band 2022Table 4 Sales of Dog Food by Category: Volume 2017-2022Table 5 Sales of Dog Food by Category: Value 2017-2022Table 6 Sales of Dog Food by Category: % Volume Growth 2017-2022Table 7 Sales of Dog Food by Category: % Value Growth 2017-2022Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022Table 10 NBO Company Shares of Dog Food: % Value 2017-2021Table 11 LBN Brand Shares of Dog Food: % Value 2018-2021Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021Table 13 Distribution of Dog Food by Format: % Value 2017-2022Table 14 Forecast Sales of Dog Food by Category: Volume 2022-2027Table 15 Forecast Sales of Dog Food by Category: Value 2022-2027Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Pet Care in France - Industry Overview
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2017-2022
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2017-2022Table 20 Sales of Pet Care by Category: Value 2017-2022Table 21 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 22 Sales of Pet Care by Category: % Value Growth 2017-2022Table 23 NBO Company Shares of Pet Food: % Value 2017-2021Table 24 LBN Brand Shares of Pet Food: % Value 2018-2021Table 25 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 27 Penetration of Private Label in Pet Care by Category: % Value 2017-2022Table 28 Distribution of Pet Care by Format: % Value 2017-2022Table 29 Distribution of Pet Care by Format and Category: % Value 2022Table 30 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 32 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 33 Forecast Sales of Pet Care by Category: Value 2022-2027Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included: