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Learn more23 pages, May 2018
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Health and wellness trends started affecting the average consumers’ purchasing decisions for both them and for their pets. Spanish consumers are increasingly informed and concerned about the content and ingredients of what they and their pets eat.
The Spanish Association for the Study of Obesity (SEEDO) found that around 30% of Spanish men and 58% of Spanish women were overweight in 2015, figures set to keep on growing according to the WHO. Poor diets and lack of exercise are key factors for this.
Convenience, urbanisation and fashion were the main reasons behind the growing popularity of small dog breeds. However, they were not the only factors.
In 2017 Affinity Petcare SA consolidated its leading position within the Spanish dog food competitive landscape. The company benefited from its wide range of products within dog food, including its most popular ranges Brekkies Excel, Ultima Nature and Affinity Bon Menu.
Mercadona remained the second player within dog food in 2017, albeit losing slight value share. This loss of ground was the result of a number of factors.
Main players gamble on product varieties with high added value as a growth strategy. A good example of this trend is Mars España Inc y Cía Food SRC, which reinforced its snacks portfolio under its Pedigree brand.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog Food in Spain market research report includes:
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Why buy this report?
This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.