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Country Report

Dog Food in

Dog Food in Spain

25 pages, Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing focus on biologically appropriate and natural food with grain free recipes in the spotlight

There is a growing move towards premium and natural dog food. This is related to the humanisation trend, as more and more owners regard their dogs as family members.

Consumers transfer their own weight concerns to their pets

There is growing concern over the issue of excess weight among consumers in Spain, with excess weight and obesity recognised as being linked to a wide range of health concerns. There is also growing awareness that levels of obesity and overweight are continuing to rise.

Owners increasingly demand treats that offer indulgence and health

Dog treats is projected to see the fastest retail volume sales growth over the forecast period. Owners are increasingly using dog treats as a reward or to pamper dogs, with this reflecting the increasingly important role that dogs play as companions and family members.

COMPETITIVE LANDSCAPE

Affinity Petcare leads the way thanks to demand for branded quality

Affinity Petcare’s consistently strong performance saw it overtake private label in retail value share terms in 2018. The improving economic situation saw consumers use higher disposable incomes to move away from private label and towards branded items in search of higher-quality, healthier options for their pets.

Private label faces branded competition as incomes rise with retailers upgrading in response

The leading private label players Mercadona, Carrefour and Grupo Eroski lost retail value share in 2017 and 2018. Spain’s economic recovery encouraged a shift from private label to added-value branded products, with many dog owners trading up as disposable income levels rose.

Innovation focuses on indulgence, health and natural nutrition

The leading players are looking to higher quality and more natural products to drive sales growth, in response to consumers’ growing demand for tailored and biologically appropriate nutrition. This trend is not only being seen in dog food but also in dog treats.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Spain?
What are the major brands in Spain?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Spain - Category analysis

HEADLINES

PROSPECTS

Growing focus on biologically appropriate and natural food with grain free recipes in the spotlight

Consumers transfer their own weight concerns to their pets

Owners increasingly demand treats that offer indulgence and health

COMPETITIVE LANDSCAPE

Affinity Petcare leads the way thanks to demand for branded quality

Private label faces branded competition as incomes rise with retailers upgrading in response

Innovation focuses on indulgence, health and natural nutrition

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Improving economic situation encourages trading up and indulgence

Owners increasingly see pets as family members and spend more in search of optimum nutrition

Move towards branded options encouraged by quality focus

Internet retailing and grocery retailers constrain pet shops but pet superstores appeal with wide ranges and value-added services

Shift to smaller pets and rising incomes encourage investment in targeted nutrition, pet products and services

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Spain

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Executive Summary

New Report Guarantee

PROSPECTS

Growing focus on biologically appropriate and natural food with grain free recipes in the spotlight

Consumers transfer their own weight concerns to their pets

Owners increasingly demand treats that offer indulgence and health

COMPETITIVE LANDSCAPE

Affinity Petcare leads the way thanks to demand for branded quality

Private label faces branded competition as incomes rise with retailers upgrading in response

Innovation focuses on indulgence, health and natural nutrition

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Spain - Category analysis

HEADLINES

PROSPECTS

Growing focus on biologically appropriate and natural food with grain free recipes in the spotlight

Consumers transfer their own weight concerns to their pets

Owners increasingly demand treats that offer indulgence and health

COMPETITIVE LANDSCAPE

Affinity Petcare leads the way thanks to demand for branded quality

Private label faces branded competition as incomes rise with retailers upgrading in response

Innovation focuses on indulgence, health and natural nutrition

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Improving economic situation encourages trading up and indulgence

Owners increasingly see pets as family members and spend more in search of optimum nutrition

Move towards branded options encouraged by quality focus

Internet retailing and grocery retailers constrain pet shops but pet superstores appeal with wide ranges and value-added services

Shift to smaller pets and rising incomes encourage investment in targeted nutrition, pet products and services

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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