Competitive Landscape
Retailers and Affinity Petcare Drive Market Leadership through Strategic Positioning
The dog food market in Spain remained moderately concentrated in 2025, with the top three companies accounting for significant shares. Affinity Petcare SA led with 22%, followed by Mercadona SA with 13%, and Mars España Inc y Cía Food SRC came in third with 7%.
Fresh Food Innovation Enhance Competitive Dynamics
Emerging companies such as Dogfy Diet are gaining traction by offering personalised fresh food for dogs based on age, breed, activity, weight, and health conditions. Operating on a subscription model, meals are delivered ready for refrigeration or freezing.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Spain?
- Which are the leading brands in Dog Food in Spain?
- How are products distributed in Dog Food in Spain?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Spain - Category analysis
Key Data Insights
Dog Food Summary
Premiumisation Drives Value Growth Despite Volume Decline
Health-Focused Innovation Fuels Wet Dog Food Growth
Mercadona Capitalises on Private Label Trends with Innovative Launches
Volume Decline to Temper Dog Food Value Growth Outlook
Dog Treats and Mixers Expected to Accelerate Growth
Innovative Wet Food Formats Expected to Reshape Business Strategies
Retailers and Affinity Petcare Drive Market Leadership through Strategic Positioning
Fresh Food Innovation Enhance Competitive Dynamics
Supermarkets Lead While Pet Shops Gain through Personalised Service
Retail E-Commerce Reshapes Buying Habits with Promotions and Subscription Models
Dr. Zoo Drives Premium and Health-Focused Innovation
El Lobo Innovates with Healthy and Convenient Products
Mercadona’S Private Label Expansion Reshapes Competitive Dynamics
Pet Care in Spain - Industry Overview
2026 Developments
Key Data Insights
Pet Care Growth Driven by Stable Ecomonic Backdrop
Cat Food Shows Dynamic Premium-Driven Growth
Health Innovation Shapes Pet Care Consumption
Rising Pet Care Value Driven by Increased Spending and Demographic Shifts
Cat Population Growth and Wet Food Innovation to Sustain Cat Food's Lead
Preventive Health Mindset to Fuel Demand for Pet Dietary Supplements
Private Label Brands and Affinity Petcare Maintain Positions through Strategic Offerings
Affinity Petcare Acquisition and Fresh Food Innovation Reshape Growth Prospects
Supermarkets Maintain Leadership in Pet Care Distribution
Retail E-Commerce Accelerates Growth by Enhancing Convenience and Trust
Purina Enhances Emotional Bonding with Innovative Liquid Cat Snacks
El Lobo Taps Humanisation with Natural Health-Focused Dog Snacks
Country Reports Disclaimer
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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