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Country Report

Dog Food in

Dog Food in Spain

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Greater health awareness continues to expand to include pets

In line with the growing humanisation trend, an increasing number of dog owners now regard their pets as family members, driving increased demand for premium and natural dog food. Dog owners believe that serving their dogs higher-quality food will result in long-term health benefits.

Consumers continue to seek healthy food solutions to keep dogs fit and trim

Consumers in Spain are very aware of the health issues associated with the country’s rising populations of those who are obese and overweight, and this awareness has broadened to now include concerns amongst dog owners about the health implications of the excess weight carried by many of their pets. Indeed, many dog owners who were themselves overweight often tended to overfeed their pets, resulting in numerous overweight dogs.

Increasing demand for dog treats being driven by growing number of small dogs

After significant growth in 2020, value sales and volume sales of dog treats are projected to record the fastest growth rates in the dog food category over the forecast period as owners increasingly turn to treats as rewards or as ways to simply pamper their dogs. This reflects the important role that dogs will continue to play as companions and family members.

COMPETITIVE LANDSCAPE

Affinity Petcare SA continues as leader thanks in part to growing demand for branded products

Affinity Petcare SA remained the solid leader in the dog food category in 2019, a position the company has held consistently throughout the review period. Most recently, the improving economic situation in the country that has resulted in many dog owners using more of their higher disposable incomes to buy trusted, branded dog food that promises higher quality and better nutrition, a trend that has benefited the very well-established brands of Affinity Petcare SA and bolstered its value sales performance.

Growth of private label lines stalling as consumers turn to branded products

Leading private label players Mercadona SA, Carrefour SA and Grupo Eroski all recorded value share declines in 2019, extending a trend seen throughout the review period. Indeed, Spain’s recent economic recovery has encouraged a shift amongst consumers from private label to more expensive, value-added branded products, with many dog owners trading up as their disposable incomes increased.

Competition ramps up as dog food players heavily invest in natural food and treats

Competition in the dog food category is expected to ramp up over the forecast period as leading players continue to rely on new product development and innovation to drive value sales growth. In particular, it is expected that dog food players will continue to respond to consumer demand by developing and launching a raft of new high-quality, natural dog food products.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Spain?
What are the major brands in Spain?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Spain - Category analysis

HEADLINES

PROSPECTS

Greater health awareness continues to expand to include pets

Consumers continue to seek healthy food solutions to keep dogs fit and trim

Increasing demand for dog treats being driven by growing number of small dogs

COMPETITIVE LANDSCAPE

Affinity Petcare SA continues as leader thanks in part to growing demand for branded products

Growth of private label lines stalling as consumers turn to branded products

Competition ramps up as dog food players heavily invest in natural food and treats

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Premiumisation, quest for better pet health drive growth in pet care

Humanisation continues to exert significant influence on pet care product development

Now flush with cash, consumers driving strong shift to branded pet care products

E-commerce and other new channels put pressure on pet stores, altering the pet care distribution landscape

Pet care projected to flourish as rising disposable incomes, greater awareness of pet health and wellbeing drive demand for premium products

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Spain

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Executive Summary

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PROSPECTS

Greater health awareness continues to expand to include pets

Consumers continue to seek healthy food solutions to keep dogs fit and trim

Increasing demand for dog treats being driven by growing number of small dogs

COMPETITIVE LANDSCAPE

Affinity Petcare SA continues as leader thanks in part to growing demand for branded products

Growth of private label lines stalling as consumers turn to branded products

Competition ramps up as dog food players heavily invest in natural food and treats

Samples

Overview

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Table of Contents

Dog Food in Spain - Category analysis

HEADLINES

PROSPECTS

Greater health awareness continues to expand to include pets

Consumers continue to seek healthy food solutions to keep dogs fit and trim

Increasing demand for dog treats being driven by growing number of small dogs

COMPETITIVE LANDSCAPE

Affinity Petcare SA continues as leader thanks in part to growing demand for branded products

Growth of private label lines stalling as consumers turn to branded products

Competition ramps up as dog food players heavily invest in natural food and treats

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Premiumisation, quest for better pet health drive growth in pet care

Humanisation continues to exert significant influence on pet care product development

Now flush with cash, consumers driving strong shift to branded pet care products

E-commerce and other new channels put pressure on pet stores, altering the pet care distribution landscape

Pet care projected to flourish as rising disposable incomes, greater awareness of pet health and wellbeing drive demand for premium products

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

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