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Country Report

Dog Food in

Dog Food in Bulgaria

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Humanisation results in owners investing in healthy ingredients for their dogs, including grain-free, gluten-free, lactose-free and bio food options

Urbanisation results in a rise of small dog ownership, with consumers appreciating the lower cost of small dog food, partnered with the convenience of food pouches

Economy products benefit from the growing use of prepared food, whereas premiumisation boosts value sales of dry dog food

Dry dog food continues to perform dynamically, with double-digit current retail value growth. Increasingly, dog owners recognise that high-quality pet food is better for their pet's health and are willing to pay more for premium products.

COMPETITIVE LANDSCAPE

International players Mars Inc Bulgaria and Nestlé Bulgaria AD lead, however, domestic players benefit from low price-points and wide distribution

Mars Inc Bulgaria EOOD continues to lead with brands Chappi, available in the lower price area, and mid-priced offering Pedigree. The player benefits from wide brand awareness, with this linked to reliable distribution through modern grocery retailers and benefiting from these channels' continued expansion into smaller towns.

Supermarkets create premium pet food options, while Pet Network Group opens its first shopping centre in Bulgaria, set to shake up the landscape

BARF feeding players will gain popularity, as an increasing amount of owners are keen to feed their pet high-quality food, with transparency surrounding origin

In line with the pet humanisation and the demand for healthier dog foods, BARF feeding (Biologically Appropriate Raw Food Diet) is expected to gain popularity over the forecast period, guaranteeing the origin and food composition to wary owners. The player to sell BARF products in Bulgaria is Hearty Apetite Ltd, which started to operate in 2017, and represents high-quality German and Finish brands.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Bulgaria?
What are the major brands in Bulgaria?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Humanisation results in owners investing in healthy ingredients for their dogs, including grain-free, gluten-free, lactose-free and bio food options

Urbanisation results in a rise of small dog ownership, with consumers appreciating the lower cost of small dog food, partnered with the convenience of food pouches

Economy products benefit from the growing use of prepared food, whereas premiumisation boosts value sales of dry dog food

COMPETITIVE LANDSCAPE

International players Mars Inc Bulgaria and Nestlé Bulgaria AD lead, however, domestic players benefit from low price-points and wide distribution

Supermarkets create premium pet food options, while Pet Network Group opens its first shopping centre in Bulgaria, set to shake up the landscape

BARF feeding players will gain popularity, as an increasing amount of owners are keen to feed their pet high-quality food, with transparency surrounding origin

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Rising disposable incomes, the humanisation trend and growing interest in high-quality, nutritious pet food drives growth in pet care

Humanisation influences trends in pet food, pet healthcare and pet accessories, as increasing premiumisation drives growth

Mars Inc and Nestlé Bulgaria lead, offering well-established brands, while Royal Canin Bulgaria benefits from the rising premiumisation and healthcare trends

Modern grocery retailers and e-commerce continue to grow, as pet owners enjoy the convenience and ease of these retailers

Forecast growth will be driven by a growing awareness of pet nutrition, increased disposable incomes and pet care players responding to consumer trends

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Humanisation results in owners investing in healthy ingredients for their dogs, including grain-free, gluten-free, lactose-free and bio food options

Urbanisation results in a rise of small dog ownership, with consumers appreciating the lower cost of small dog food, partnered with the convenience of food pouches

Economy products benefit from the growing use of prepared food, whereas premiumisation boosts value sales of dry dog food

COMPETITIVE LANDSCAPE

International players Mars Inc Bulgaria and Nestlé Bulgaria AD lead, however, domestic players benefit from low price-points and wide distribution

Supermarkets create premium pet food options, while Pet Network Group opens its first shopping centre in Bulgaria, set to shake up the landscape

BARF feeding players will gain popularity, as an increasing amount of owners are keen to feed their pet high-quality food, with transparency surrounding origin

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Overview

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Table of Contents

Dog Food in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Humanisation results in owners investing in healthy ingredients for their dogs, including grain-free, gluten-free, lactose-free and bio food options

Urbanisation results in a rise of small dog ownership, with consumers appreciating the lower cost of small dog food, partnered with the convenience of food pouches

Economy products benefit from the growing use of prepared food, whereas premiumisation boosts value sales of dry dog food

COMPETITIVE LANDSCAPE

International players Mars Inc Bulgaria and Nestlé Bulgaria AD lead, however, domestic players benefit from low price-points and wide distribution

Supermarkets create premium pet food options, while Pet Network Group opens its first shopping centre in Bulgaria, set to shake up the landscape

BARF feeding players will gain popularity, as an increasing amount of owners are keen to feed their pet high-quality food, with transparency surrounding origin

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Rising disposable incomes, the humanisation trend and growing interest in high-quality, nutritious pet food drives growth in pet care

Humanisation influences trends in pet food, pet healthcare and pet accessories, as increasing premiumisation drives growth

Mars Inc and Nestlé Bulgaria lead, offering well-established brands, while Royal Canin Bulgaria benefits from the rising premiumisation and healthcare trends

Modern grocery retailers and e-commerce continue to grow, as pet owners enjoy the convenience and ease of these retailers

Forecast growth will be driven by a growing awareness of pet nutrition, increased disposable incomes and pet care players responding to consumer trends

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

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