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Country Report

Dog Food in

Dog Food in Bulgaria

22 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Same quality expectations exist for dog food as for owners’ food

In recent years, pets assumed the position of important family members that cannot take care of themselves, prompting owners to feel more responsible for their health. This humanisation changed the way companies present their products and ingredients used in dog food.

Dry dog food is bigger and also more dynamic than wet dog food

In 2017 dry dog food remained the preferred option; owners preferred dry variations of their favourite brands as they do not have to prepare the meal, it is not messy and the labels usually provide clear information and instructions about quantity. The owners understand that this food is not less nutritious or less “fresh”.

The percentage of protein increases

Protein was a hot topic for people at the end of the review period and they started also to look at it for their pets. Producers launched new products in order to meet consumers’ interest including single-protein varieties, proteins as the primary ingredient, multiple proteins and exotic proteins to fulfil dogs’ needs.

COMPETITIVE LANDSCAPE

Mars retains its leading position

As one of the leading pet care companies and undisputed leader in dog food Mars Bulgaria made significant investment in science, innovation and pet understanding. In 2017 and 2018 the company actively invested in advertising and point-of-sale promotions for their main, leading brands.

Domestic company’s success in economy

Lyubimets OOD remained one of the leading companies in dry dog food with its brand Lyubimets, despite the fact it only operates in the economy band. The company managed to be one of the leading players without communication and advertising through often offering prices even lower than private label and maintaining wide distribution among independent small groceries and even small local stores.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Bulgaria?
What are the major brands in Bulgaria?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Same quality expectations exist for dog food as for owners’ food

Dry dog food is bigger and also more dynamic than wet dog food

The percentage of protein increases

COMPETITIVE LANDSCAPE

Mars retains its leading position

Domestic company’s success in economy

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

New lifestyles of pet owners change pet care preferences

New ultra-super-premium products appear on the market

Advertising campaigns support sales

Internet retailing has increasing importance in the sale of premium products

Further positive development is expected for pet food

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Bulgaria

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Executive Summary

New Report Guarantee

PROSPECTS

Same quality expectations exist for dog food as for owners’ food

Dry dog food is bigger and also more dynamic than wet dog food

The percentage of protein increases

COMPETITIVE LANDSCAPE

Mars retains its leading position

Domestic company’s success in economy

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Same quality expectations exist for dog food as for owners’ food

Dry dog food is bigger and also more dynamic than wet dog food

The percentage of protein increases

COMPETITIVE LANDSCAPE

Mars retains its leading position

Domestic company’s success in economy

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

New lifestyles of pet owners change pet care preferences

New ultra-super-premium products appear on the market

Advertising campaigns support sales

Internet retailing has increasing importance in the sale of premium products

Further positive development is expected for pet food

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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