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Country Report

Dog Food in

Dog Food in Bulgaria

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation trend benefits dry dog food, while economy products benefit from shift towards prepared food

Dry dog food continues to perform dynamically, with double-digit current retail value growth in 2019. Increasingly, dog owners recognise that high-quality pet food is better for their pet’s health and are willing to pay more for premium products.

Rising incomes encourage use of canine rewards

Humanisation is a key trend in dog food, with dogs perceived increasingly as members of the family. Many owners are thus keen to engage with and reward their dogs, with this in particular benefiting dog treats.

Manufacturers expand ranges with targeted products

Dog food is becoming increasingly saturated and manufacturers are thus increasingly seeking to increase margins via differentiation. Players are increasingly introducing added-value products that target specific health conditions, breeds or age groups.

COMPETITIVE LANDSCAPE

Mars appeals to cost-conscious consumers via wide distribution and frequent promotions

Mars Inc Bulgaria EOOD continued to lead the category in 2019 with its Chappi brand in the lower price segment and mid-priced Pedigree. The company benefits from wide brand awareness, with this linked to strong distribution via modern grocery retailers and benefiting from these channels’ continued expansion into smaller towns.

Nestlé banks on strong marketing and discounting

Nestlé Bulgaria AD remained in second position in dog food, with the brands Purina Darling, Purina Chow, Purina Friskies and Purina Pro Plan. The company covers all price segments and is highly active in terms of promotional activities in addition to having a wide distribution reach via modern grocery retailers.

Lower-priced dog food reduces prepared food gap

Brands from domestic producers such as Lyubimets with the Lyubimets, Hit and Joy brands are increasingly popular in the country’s smaller cities and rural areas. These products are benefiting from their low prices and widening distribution, as discounters supermarkets and hypermarkets increasingly expand their presence in these areas.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Bulgaria?
What are the major brands in Bulgaria?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Premiumisation trend benefits dry dog food, while economy products benefit from shift towards prepared food

Rising incomes encourage use of canine rewards

Manufacturers expand ranges with targeted products

COMPETITIVE LANDSCAPE

Mars appeals to cost-conscious consumers via wide distribution and frequent promotions

Nestlé banks on strong marketing and discounting

Lower-priced dog food reduces prepared food gap

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Sales benefit from rising incomes and growing focus on pet health and wellbeing

Human food trends influence urban demand while rural pet owners continue to shift to prepared food

Mars and Nestlé joust for lead, followed by premium Royal Canin and economy domestic challenger Lyubimets

Modern grocery retailers expand presence and pet care range

Increasingly affluent owners set to trade up in order to optimise pet health

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation trend benefits dry dog food, while economy products benefit from shift towards prepared food

Rising incomes encourage use of canine rewards

Manufacturers expand ranges with targeted products

COMPETITIVE LANDSCAPE

Mars appeals to cost-conscious consumers via wide distribution and frequent promotions

Nestlé banks on strong marketing and discounting

Lower-priced dog food reduces prepared food gap

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Premiumisation trend benefits dry dog food, while economy products benefit from shift towards prepared food

Rising incomes encourage use of canine rewards

Manufacturers expand ranges with targeted products

COMPETITIVE LANDSCAPE

Mars appeals to cost-conscious consumers via wide distribution and frequent promotions

Nestlé banks on strong marketing and discounting

Lower-priced dog food reduces prepared food gap

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Sales benefit from rising incomes and growing focus on pet health and wellbeing

Human food trends influence urban demand while rural pet owners continue to shift to prepared food

Mars and Nestlé joust for lead, followed by premium Royal Canin and economy domestic challenger Lyubimets

Modern grocery retailers expand presence and pet care range

Increasingly affluent owners set to trade up in order to optimise pet health

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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