Dog food in Bulgaria should continue to see positive development over the forecast period both in value and volume terms. This is mainly based on the increasing usage of prepared dog food and the organic maturation of the market as owners become increasingly aware of the health benefits to their dog from using prepared over non-prepared food.
Mars and Nestlé will likely continue to hold a strong lead in dog food as they hold a significant presence in all price segments, which allows them to be sold through all of the significant distribution channels, including modern grocery retailers, pet shops, veterinary clinics and e-commerce. Nonetheless, Royal Canin will likely continue to hold a strong lead in the premium segment with the company offering a wide range of products targeted to different age groups, breeds and for specific health conditions, while its products also often benefit from the recommendations of vets.
The pet humanisation will likely develop further over the forecast period with owners expected to pay more attention to the origin and ingredients in the dog food they buy. This growing pet humanisation trend will likely also further encourage companies to innovate and to launch dog food that reflects the lifestyle trends being seen in human nutrition.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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