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Country Report

Dog Food in

Dog Food in Vietnam

21 pages, Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Targeting a young consumer base likely to be the key to future success in dog food

Vietnam’s dog owners comprise mostly of students, teenagers and young adults, which suggests that sales of dog food have considerable room for further growth over the forecast period and beyond. As current dog owners mature, they are likely to become working adults and eventually earn substantial professional incomes.

Image of pet dogs takes a blow

2018 and 2019 saw the image of dogs as pets take a major blow in Vietnam as several serious incidents shook the incipient public faith in the wisdom of keeping dogs in the home. They also reinforced traditional stereotypes of dogs as savage and inherently unpredictable and untameable beasts, especially large and medium-sized dogs.

Consistent and widespread distribution likely to support growth over the forecast period

Dog food is very well distributed in Vietnam and the leading brands are all widely available through supermarkets and the small traditional grocery stores that are virtually ubiquitous in every residential neighbourhood throughout the country. With prepared dog food so easy to obtain, more dog owners are making the switch to packaged, prepared dog food.

COMPETITIVE LANDSCAPE

Premium brands come to the fore

With dog ownership increasing and with urban consumers experiencing unprecedented increases in their disposable income levels, the leading players in dog food, including Mars, are increasingly moving towards the premium segment in an effort to cash in on rising demand. Royal Canin for instance launched 16 new premium products in December 2018, joining Nutrience, which launched in Vietnam in July 2018.

The leading brands engage in in-store promotional activity to boost sales

With dog food becoming a more competitive category, the leading brands are increasingly engaging in in-store promotional activities, whilst widening their retail distribution, and these remain the favourite tools of the leading players to push sales. For example, monthly promotions by pet superstores chain Citizoo are becoming more popular among savvy dog owners looking to save money when feeding their canine pets.

Mastering online channels likely to prove crucial during the forecast period

The rise of social media and its seeming ability to supplant the mass media for younger generations of consumers mean that it is becoming increasingly crucial for companies to invest in online media strategies to keep their brands connected with their target consumer audiences. This is all the more crucial when one considers the youth of most of the country’s dog owners.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Vietnam?
What are the major brands in Vietnam?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Vietnam - Category analysis

HEADLINES

PROSPECTS

Targeting a young consumer base likely to be the key to future success in dog food

Image of pet dogs takes a blow

Consistent and widespread distribution likely to support growth over the forecast period

COMPETITIVE LANDSCAPE

Premium brands come to the fore

The leading brands engage in in-store promotional activity to boost sales

Mastering online channels likely to prove crucial during the forecast period

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 Distribution of Dog Food by Format: % Value 2014-2019
Table 13 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 14 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 15 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Pet care continues to register strong growth as view of pets evolves

Passing of laws regulating the breeding of pets also a sign of changing attitudes

Mars Inc remains strong leader in pet care through widespread distribution and price promotions

Pet shops remains dominant as pet owners prefer to shop local

Further positive growth slated for pet care over the forecast period

MARKET INDICATORS

Table 17 Pet Populations 2014-2019

MARKET DATA

Table 18 Sales of Pet Food by Category: Volume 2014-2019
Table 19 Sales of Pet Care by Category: Value 2014-2019
Table 20 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 22 NBO Company Shares of Pet Food: % Value 2014-2018
Table 23 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 24 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 25 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 26 Distribution of Pet Care by Format: % Value 2014-2019
Table 27 Distribution of Pet Care by Format and Category: % Value 2019
Table 28 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 30 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 31 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Targeting a young consumer base likely to be the key to future success in dog food

Image of pet dogs takes a blow

Consistent and widespread distribution likely to support growth over the forecast period

COMPETITIVE LANDSCAPE

Premium brands come to the fore

The leading brands engage in in-store promotional activity to boost sales

Mastering online channels likely to prove crucial during the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in Vietnam - Category analysis

HEADLINES

PROSPECTS

Targeting a young consumer base likely to be the key to future success in dog food

Image of pet dogs takes a blow

Consistent and widespread distribution likely to support growth over the forecast period

COMPETITIVE LANDSCAPE

Premium brands come to the fore

The leading brands engage in in-store promotional activity to boost sales

Mastering online channels likely to prove crucial during the forecast period

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Pet care continues to register strong growth as view of pets evolves

Passing of laws regulating the breeding of pets also a sign of changing attitudes

Mars Inc remains strong leader in pet care through widespread distribution and price promotions

Pet shops remains dominant as pet owners prefer to shop local

Further positive growth slated for pet care over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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