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Dog Food in Vietnam
19 pages, May 2018
US$990Added to Cart
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Executive Summary
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
PROSPECTS
Dog food benefits from rising dog ownership and pet humanisation trend
After performing strongly in 2017, dog food is expected to continue developing positively over the forecast period thanks to growth in Vietnam’s pet dog population, pet humanisation and rising urbanisation. Due to hectic lifestyles, it is becoming increasingly common for urban consumers to postpone starting families until they are older.
Demand for prepared dog food is concentrated in urban areas
Demand for prepared dog food is still concentrated in urban areas in Vietnam. Higher disposable incomes mean urban dwellers are better able to afford such products than rural consumers, who generally prefer to feed their dogs table scraps.
Dry dog food remains the most popular type in Vietnam
Most dog owners in Vietnam prefer dry dog food, mainly because it is more affordable than wet dog food. Dry dog food is also more convenient in terms of feeding and cleaning.
COMPETITIVE LANDSCAPE
Mars Inc continues to lead dog food
Mars continued to lead dog food in value terms in 2017. The company is one of the few players in Vietnam to offer both dry and wet dog food products, and it also offers brands in different price segments to target different consumer groups.
New products focus on meeting specific needs
Due to the increasing popularity of purebred dogs and rising disposable incomes among Vietnamese consumers, many recent new launches under premium dog food brands are focused on meeting specific needs. For example, Royal Canin launched several new products in 2017, including variants specially developed for purebred Poodles and Bulldogs, products for nursing mothers and puppies, and products with specific functions such as weight control.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Samples: FAQs about samples
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog Food in Vietnam market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Dog Food in Vietnam?
- What are the major brands in Vietnam?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.
Want to find out more about this report?
Request more informationTable of Contents
Dog Food in Vietnam - Category analysis
HEADLINES
PROSPECTS
Dog food benefits from rising dog ownership and pet humanisation trend
Demand for prepared dog food is concentrated in urban areas
Dry dog food remains the most popular type in Vietnam
COMPETITIVE LANDSCAPE
Mars Inc continues to lead dog food
New products focus on meeting specific needs
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2013-2018Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018
CATEGORY DATA
Summary 1 Dog Food by Price Band 2018Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 NBO Company Shares of Dog Food: % Value 2013-2017
Table 12 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 13 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 14 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 15 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 16 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023
Pet Care in Vietnam - Industry Overview
EXECUTIVE SUMMARY
Rising disposable incomes and promotional activities boost market performance
Pet care in Vietnam continues to benefit from the pet humanisation trend
Mars Inc maintains its strong market lead in 2017
Pet shops channel continues to lead pet care distribution
Outlook for pet care remains positive
MARKET INDICATORS
Table 17 Pet Populations 2013-2018MARKET DATA
Table 18 Sales of Pet Food by Category: Volume 2013-2018Table 19 Sales of Pet Care by Category: Value 2013-2018
Table 20 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 21 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Pet Food: % Value 2013-2017
Table 23 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 24 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 25 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 26 Distribution of Pet Care by Format: % Value 2013-2018
Table 27 Distribution of Pet Care by Format and Category: % Value 2018
Table 28 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 30 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 31 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023
DEFINITIONS
SOURCES
Summary 2 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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