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Dog Food in Vietnam
May 2022
PROSPECTS AND OPPORTUNITIES
Bright outlook for dog food as economy improves and pet ownership increases
Dog food has seen only a minor impact from COVID-19 and it is set to see growth gradually strengthen year-on-year as the forecast period progresses. Thanks to Vietnam’s successful vaccination campaign and the easing of restrictions, the economy will start to recover and consumers are likely to become more willing and able to spend on dog food.
Increased variety expected in dog food as players eye investment opportunities
Mid-priced dry dog food is expected to remain the dominant force in dog food over the forecast period despite the growing interest in premium options. Products in this segment occupy the most space on shelves in pet shops and other stores meaning they are the most visible to consumers.
E-commerce has further room for growth but pet shops remain key
In terms of distribution, e-commerce is expected to play a stronger role in dog food moving forward. COVID-19 has helped to speed up the transition from offline to online sales of dog food in Vietnam.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Vietnam report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Dog Food in Vietnam?
Which are the leading brands in Dog Food in Vietnam?
How are products distributed in Dog Food in Vietnam?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Dog Food in Vietnam - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dog food continues to see dynamic growth despite the impact of COVID-19
Wet dog food on the rise as dog ownership continues to grow
Perfect Companion retains its grip on the lead while supply and distribution issues ease
PROSPECTS AND OPPORTUNITIES
Bright outlook for dog food as economy improves and pet ownership increases
Increased variety expected in dog food as players eye investment opportunities
E-commerce has further room for growth but pet shops remain key
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2017-2022Table 2 Dog Population 2017-2022Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 1 Dog Food by Price Band 2022Table 4 Sales of Dog Food by Category: Volume 2017-2022Table 5 Sales of Dog Food by Category: Value 2017-2022Table 6 Sales of Dog Food by Category: % Volume Growth 2017-2022Table 7 Sales of Dog Food by Category: % Value Growth 2017-2022Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022Table 10 NBO Company Shares of Dog Food: % Value 2017-2021Table 11 LBN Brand Shares of Dog Food: % Value 2018-2021Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021Table 13 Distribution of Dog Food by Format: % Value 2017-2022Table 14 Forecast Sales of Dog Food by Category: Volume 2022-2027Table 15 Forecast Sales of Dog Food by Category: Value 2022-2027Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
The following categories and subcategories are included: