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Country Report

Dog Food in

Dog Food in Vietnam

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Young dog owners attracted to mid-priced segment with significant potential for further category development

Vietnam’s dog owners comprise mostly of students, teenagers and young adults, which suggests that sales of dog food have considerable room for further growth over the forecast period and beyond. As current dog owners mature, they are likely to become working adults and eventually earn substantial professional incomes.

Growth in the pet dog population despite dog attacks and the dog meat trade

The dog population maintained healthy growth over the review period with dogs remaining favourite pets among families. This is despite various dog attacks at the end of the review period with such incidents thought to have been linked to poor understanding of how to keep dogs as pets, insufficient training and breaches of rules on breeding dogs as pets.

Consistent and widespread distribution likely to support growth over the forecast period

Dog food is well distributed in Vietnam and the leading brands are all widely available through supermarkets and the small traditional grocery stores that are virtually ubiquitous in every residential neighbourhood throughout the country. E-commerce is also on the rise at it offers busy consumers the convenience of home deliveries, especially useful for large and heavy pack sizes.

COMPETITIVE LANDSCAPE

Premium brands come to the fore

During 2019, Perfect Companion (Vietnam) Co Ltd retained the leading share in dog food thanks to the popularity of its SmartHeart and CP dog food brands. With dog ownership increasing and with urban consumers experiencing unprecedented increases in their disposable income levels, the leading players in dog food are increasingly moving towards the premium segment in an effort to cash in on rising demand.

The leading brands engage in in-store promotional activity to boost sales

Despite growth in premium brands, mid-priced wet and dry dog food maintain the highest value sales. With dog food becoming a more competitive category, the leading brands in this price segment are increasingly engaging in in-store promotional activities, whilst widening their retail distribution, with these activities being favoured among the leading players to push sales.

E-commerce could prove crucial during the forecast period

The rise of social media and its seeming ability to supplant the mass media for younger generations of consumers mean that it is becoming increasingly crucial for companies to invest in e-commerce marketing strategies to keep their brands connected with their target audiences. This is all the more crucial when one considers the youth of most of the country’s dog owners.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Vietnam?
What are the major brands in Vietnam?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Vietnam - Category analysis

HEADLINES

PROSPECTS

Young dog owners attracted to mid-priced segment with significant potential for further category development

Growth in the pet dog population despite dog attacks and the dog meat trade

Consistent and widespread distribution likely to support growth over the forecast period

COMPETITIVE LANDSCAPE

Premium brands come to the fore

The leading brands engage in in-store promotional activity to boost sales

E-commerce could prove crucial during the forecast period

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Pet care continues to register strong growth as perception of pet ownership evolves

New regulations on pet breeding and product labelling signal changing attitudes

Perfect Companion and Mars compete for pole position through widespread distribution and price promotions

Pet shops remains the outright leading channel as pet owners prefer to shop local

Further positive growth slated for pet care over the forecast period

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Distribution of Pet Care by Format: % Value 2015-2020
Table 28 Distribution of Pet Care by Format and Category: % Value 2020
Table 29 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 30 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 31 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 32 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 33 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Young dog owners attracted to mid-priced segment with significant potential for further category development

Growth in the pet dog population despite dog attacks and the dog meat trade

Consistent and widespread distribution likely to support growth over the forecast period

COMPETITIVE LANDSCAPE

Premium brands come to the fore

The leading brands engage in in-store promotional activity to boost sales

E-commerce could prove crucial during the forecast period

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Vietnam - Category analysis

HEADLINES

PROSPECTS

Young dog owners attracted to mid-priced segment with significant potential for further category development

Growth in the pet dog population despite dog attacks and the dog meat trade

Consistent and widespread distribution likely to support growth over the forecast period

COMPETITIVE LANDSCAPE

Premium brands come to the fore

The leading brands engage in in-store promotional activity to boost sales

E-commerce could prove crucial during the forecast period

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Pet care continues to register strong growth as perception of pet ownership evolves

New regulations on pet breeding and product labelling signal changing attitudes

Perfect Companion and Mars compete for pole position through widespread distribution and price promotions

Pet shops remains the outright leading channel as pet owners prefer to shop local

Further positive growth slated for pet care over the forecast period

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

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