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Country Report
Dog Food in
Czech Republic
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Dog Food in the Czech Republic
May 2020
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Executive Summary
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PROSPECTS
Functional varieties drive sales in dog treats
The global pet humanisation trend is gaining ground as pet owners increasingly regard their animal companions as family members. Products such as dog treats continue to benefit from the trend in the Czech Republic.
Premium dog food rises as economy dog food falls
As Czech consumers enjoy rising disposable incomes and increased purchasing power, there is a marked shift towards premium variants in dog food. Premium wet dog food saw the highest growth in dog food overall in 2020, whereas economy wet dog food continued to decline in both volume and value terms.
Dry food dominates dog food, meeting rising demand for premium products
Dry dog food continues to dominate dog food overall despite the rising interest in premium wet dog food from manufacturers and pet owners. In both wet dog food and dry dog food, consumers increasingly opt for products with high levels of protein and low levels of carbohydrates.
COMPETITIVE LANDSCAPE
Mars Czech leads, followed by Nestlé Cesko, but both face stiff competition
Mars Czech sro and Nestlé Cesko sro maintained first and second ranking in 2019, respectively. Mars’ dog food brands enjoy a well-established reputation in the Czech Republic, and its famous Pedigree brand led dog treats and dog food overall in 2019.
Local player Vafo Praha benefits from offering value for money in premium dog food
Domestic company Vafo Praha continued to gain share in 2019, following even more closely behind the two leaders as they lost ground. Vafo Praha focuses on premium wet dog food and premium dry dog food and saw growth through its Brit Care and Brit brands.
Vitakraft and Dibaq launch products to meet current trends in dog food
Vitakraft Chovex sro saw a surge in growth in 2019, thanks to the success of its premium-positioned dog treats. The company launched new products in dog treats towards the end of the review period, such as Vitakraft Beef Stick Rustico and Vitakraft Treaties Minis.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog Food in Czech Republic market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Dog Food in Czech Republic?
- What are the major brands in Czech Republic?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.
Want to find out more about this report?
Request more informationTable of Contents
Dog Food in the Czech Republic - Category analysis
HEADLINES
PROSPECTS
Functional varieties drive sales in dog treats
Premium dog food rises as economy dog food falls
Dry food dominates dog food, meeting rising demand for premium products
COMPETITIVE LANDSCAPE
Mars Czech leads, followed by Nestlé Cesko, but both face stiff competition
Local player Vafo Praha benefits from offering value for money in premium dog food
Vitakraft and Dibaq launch products to meet current trends in dog food
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2015-2020Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 1 Dog Food by Price Band 2020Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025
Pet Care in the Czech Republic - Industry Overview
EXECUTIVE SUMMARY
Value growth outperforms volume growth as owners buy the best for their pets
Premiumisation and pet humanisation trends drive sales of high-end products offering natural, functional ingredients
Multinationals lead but face growing competition as smaller players focus on premiumisation
Rise of e-commerce forces store-based players to invest in multichannel strategies
Premiumisation trend will continue to drive value growth
MARKET INDICATORS
Table 18 Pet Populations 2015-2020MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2015-2020Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research SourcesPet Care in the Czech Republic - Industry Overview
EXECUTIVE SUMMARY
Value growth outperforms volume growth as owners buy the best for their pets
Premiumisation and pet humanisation trends drive sales of high-end products offering natural, functional ingredients
Multinationals lead but face growing competition as smaller players focus on premiumisation
Rise of e-commerce forces store-based players to invest in multichannel strategies
Premiumisation trend will continue to drive value growth
MARKET INDICATORS
Table 36 Pet Populations 2015-2020MARKET DATA
Table 37 Sales of Pet Food by Category: Volume 2015-2020Table 38 Sales of Pet Care by Category: Value 2015-2020
Table 39 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 40 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 41 NBO Company Shares of Pet Food: % Value 2015-2019
Table 42 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 43 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 44 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 45 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 46 Distribution of Pet Care by Format: % Value 2015-2020
Table 47 Distribution of Pet Care by Format and Category: % Value 2020
Table 48 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 49 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 50 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 51 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 52 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 3 Research SourcesPet Care in the Czech Republic - Industry Overview
EXECUTIVE SUMMARY
Value growth outperforms volume growth as owners buy the best for their pets
Premiumisation and pet humanisation trends drive sales of high-end products offering natural, functional ingredients
Multinationals lead but face growing competition as smaller players focus on premiumisation
Rise of e-commerce forces store-based players to invest in multichannel strategies
Premiumisation trend will continue to drive value growth
MARKET INDICATORS
Table 54 Pet Populations 2015-2020MARKET DATA
Table 55 Sales of Pet Food by Category: Volume 2015-2020Table 56 Sales of Pet Care by Category: Value 2015-2020
Table 57 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 58 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Pet Food: % Value 2015-2019
Table 60 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 61 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 62 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 63 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 64 Distribution of Pet Care by Format: % Value 2015-2020
Table 65 Distribution of Pet Care by Format and Category: % Value 2020
Table 66 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 67 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 68 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 69 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 70 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 71 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 4 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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