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Country Report

Dog Food in

Dog Food in the Czech Republic

Jun 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dog treats offering healthier rewards

With the pet humanisation trend strengthening, dog treats continued to perform well in 2019, with owners increasingly enjoying rewarding and training their dogs. In addition, some dog owners use dog treats (and wet dog food pouches and cans) as treats for when the dogs are waiting for the owners when they come home late.

Rising incomes encourage many to pay more for superior nutrition

Ongoing improvements in consumers’ purchasing power in the country are supporting a further shift towards premium variants in dog food. Indeed, economy versions of dog food declined again in volume terms in 2019, as premium and mid-priced products continued to grow.

Focus on health and grain free trend to boost wet dog food

Dog food is expected to record steady growth over the forecast period as consumers increasingly pamper their dogs with healthy and premium products. Growth will be supported by consumers increasingly viewing dogs as cherished members of their family, with many keen to buy the best dog food possible as they seek to ensure their pets’ healthy and long lives.

COMPETITIVE LANDSCAPE

Mars benefits from loyalty and marketing but faces growing challenge from smaller players

Mars and Nestlé Cesko sro maintained first and second ranking in 2018 respectively. Mars led sales of dog food with a wide range of brands and products, which are well known and established amongst Czech consumers thanks to the company’s investment in strong promotional support.

Local player Vafo Praha benefits from offering value for money in premium dog food

Local company Vafo Praha sro continued to strengthen its position in dog food in 2018, thanks to its focus on the blossoming premium segment. The player gained overall share through its Brit and Astor brands as well as its Carnilove and Petit lines.

Vitakraft launches high-meat treats

Vitakraft Chovex sro intensified its promotion of its dog treats over 2018 and launched new premium products, such as Vitakraft Beef Stick Rustico and Vitakraft Treaties Minis. These are differentiated by their high meat content, with Vitakraft Beef Stick Rustico for example containing at least 85% muscle meat, while also containing vitamins and being free from sugar, colours, preservatives or flavouring.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Czech Republic?
What are the major brands in Czech Republic?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Dog treats offering healthier rewards

Rising incomes encourage many to pay more for superior nutrition

Focus on health and grain free trend to boost wet dog food

COMPETITIVE LANDSCAPE

Mars benefits from loyalty and marketing but faces growing challenge from smaller players

Local player Vafo Praha benefits from offering value for money in premium dog food

Vitakraft launches high-meat treats

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Busy and nutrition-focused owners trade up to prepared food

Premiumisation increasingly sophisticated, reflecting human cuisine while offering biologically appropriate recipes for pets

Competition strengthens as leaders and niche players alike bank on premiumisation

Store-based players aim for omnichannel success as internet retailing woos consumers

Pampering and premiumisation ahead

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in the Czech Republic

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Executive Summary

New Report Guarantee

PROSPECTS

Dog treats offering healthier rewards

Rising incomes encourage many to pay more for superior nutrition

Focus on health and grain free trend to boost wet dog food

COMPETITIVE LANDSCAPE

Mars benefits from loyalty and marketing but faces growing challenge from smaller players

Local player Vafo Praha benefits from offering value for money in premium dog food

Vitakraft launches high-meat treats

Samples

Overview

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Table of Contents

Dog Food in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Dog treats offering healthier rewards

Rising incomes encourage many to pay more for superior nutrition

Focus on health and grain free trend to boost wet dog food

COMPETITIVE LANDSCAPE

Mars benefits from loyalty and marketing but faces growing challenge from smaller players

Local player Vafo Praha benefits from offering value for money in premium dog food

Vitakraft launches high-meat treats

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Busy and nutrition-focused owners trade up to prepared food

Premiumisation increasingly sophisticated, reflecting human cuisine while offering biologically appropriate recipes for pets

Competition strengthens as leaders and niche players alike bank on premiumisation

Store-based players aim for omnichannel success as internet retailing woos consumers

Pampering and premiumisation ahead

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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