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Country Report

Dog Food in

Dog Food in the Czech Republic

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Quality products with emphasis on nutrition composition and grain-free variants become the latest trend

With rising disposable incomes in Czech households, dog owners are more willing to pay extra for quality dog food as they are well aware of the association between nourishment and the health of their dogs. Dog owners are demanding natural products without artificial colourants and taste enhancers, but with higher meat and vegetable content.

Steady growth expected with focus on healthy, premium products

Consumption of dog food has not reached its limit in the country. Dog food is expected to record steady growth over the forecast period as consumers will continue to pamper their dogs with healthy and premium products, supported by the humanisation of dogs, and pets in general, and an expected increase in dog ownership.

Dog treats perform the best

Dog treats continued to see dynamic development and was the best performer within dog food, benefitting from the pet humanisation trend and the fact that it was still a relatively small category in 2017. Dog treats were viewed more as extras in terms of nutrition and there was increasing interest in functional products, such as dental chews and joint health chews during the year.

COMPETITIVE LANDSCAPE

Mars Czech and Nestlé Cesko lead but face stronger competition

Mars Czech and Nestlé Cesko maintained their top positions in 2017. Mars Czech led sales of dog food with a wide range of brands and products, which are well known and established amongst Czech consumers thanks to the company’s investment in strong promotional support.

Domestic Vafo Praha makes further gains in premium and Vitakraft Chovex in treats

Local company Vafo Praha continued to gain a solid position in dog food with its focus on the premium segment with its pilot Brit and Brit Care brands as well as its Carnilove and Petit lines. The price of its premium food is reasonable and the quality is very good.

Vitakraft Chovex gains share in treats

Vitakraft Chovex focused on promotion of its dog treats over 2016-2017 and launched new premium products such as Vitakraft Treaties Bits and Vitakraft Treaties Minis. This helped the company to gain a wider consumer base in dog treats during 2017.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Czech Republic?
What are the major brands in Czech Republic?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Quality products with emphasis on nutrition composition and grain-free variants become the latest trend

Steady growth expected with focus on healthy, premium products

Dog treats perform the best

COMPETITIVE LANDSCAPE

Mars Czech and Nestlé Cesko lead but face stronger competition

Domestic Vafo Praha makes further gains in premium and Vitakraft Chovex in treats

Vitakraft Chovex gains share in treats

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Strong value growth for pet care encouraged by good purchasing power in 2017

Humanisation and premiumisation trends and rising demand for grain-free variants, single portions, wet cat food and treats

Multinationals maintain leading positions but Vitakraft Chovex and Vafo Praha see strong results

Further gains expected for internet retailing within pet care and for drugstores within wet cat food

Positive expectations for pet care over the forecast period

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in the Czech Republic

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Quality products with emphasis on nutrition composition and grain-free variants become the latest trend

Steady growth expected with focus on healthy, premium products

Dog treats perform the best

COMPETITIVE LANDSCAPE

Mars Czech and Nestlé Cesko lead but face stronger competition

Domestic Vafo Praha makes further gains in premium and Vitakraft Chovex in treats

Vitakraft Chovex gains share in treats

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Quality products with emphasis on nutrition composition and grain-free variants become the latest trend

Steady growth expected with focus on healthy, premium products

Dog treats perform the best

COMPETITIVE LANDSCAPE

Mars Czech and Nestlé Cesko lead but face stronger competition

Domestic Vafo Praha makes further gains in premium and Vitakraft Chovex in treats

Vitakraft Chovex gains share in treats

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Strong value growth for pet care encouraged by good purchasing power in 2017

Humanisation and premiumisation trends and rising demand for grain-free variants, single portions, wet cat food and treats

Multinationals maintain leading positions but Vitakraft Chovex and Vafo Praha see strong results

Further gains expected for internet retailing within pet care and for drugstores within wet cat food

Positive expectations for pet care over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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