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Country Report

Dog Food in

Dog Food in Peru

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

While most dog owners see little difference between mainstream and premium brands other than price, demand for premium products is on the rise in Peru

Among the factors that are driving the high growth of packaged pet food in Peru are such trends as rising relevance of pets in households, a growing middle class and a rising number of owners that are increasingly aware of their pets’ needs, especially their nutrition. However, other than dog food that is distinguished by being labelled as optimum for a certain dog breed, size or age, most dog owners do not recognise the qualitative difference between mainstream and premium brands.

Wet dog food and dog treats benefit as Peruvians increasingly opt for packaged food that offers balanced nutrition and to treat their pets with more indulgence

In less than six years, consumption of prepared (packaged) pet food went from 20% in homes with pet tendencies to 35% in Peru, and this is due to two primary factors. One factor is the convenience that packaged food provides compared to the time it takes to prepare pet food at home, especially given that most households, primarily small ones, do not cook on a daily basis.

The convenience of wider distribution of pet food through modern channels further drives pet owners to shift from home-made to packaged food

In Peru, traditional grocery retailers still accounts for the largest value share of dog food sales, whereas pet stores accounts for only a small percentage of sales. However, distribution of dog food through e-commerce and the modern grocery retailing channels continues to post the highest growth.

COMPETITIVE LANDSCAPE

Nestlé maintains its lead by expanding its premium lines and introducing Peru’s first massive oral care product in the form of Dentalife chew treats

Nestlé Perú, with its multinational (Purina) Dog Chow and Pro Plan brands, maintained its lead in dog food in 2019. The company, which specialises in premium and super premium brands with Pro Plan, continued to expand its product line in that segment, as have its other major multinational competitors such as Mars with Pedigree brand and close domestic competitor Rintisa with Canbo.

Rintisa aims to strengthen its position in premium dog food with new wet dog food products for adult dogs and for puppies

In 2020, the domestic company Rintisa maintained its second rank in dog food, where it dominates economy dry dog food with four leading brands and mid-priced wet dog food with its Ricocan brand, and ranks second only to Nestlé’s Purina with two brands of mid-priced dry food – Ricocan Cordero y Cereales and Ricocan Multisabores. Rintisa offers the lowest prices in both the economy and mid-priced segments, and has a wide distribution network, with a strong presence in traditional channels.

Pedigree set to introduce its oral hygiene product Dentastix and medicated products under Royal Canin while also focusing on expanding its distribution in Peru

Mars, the global brand owner of the popular mid-priced Pedigree brand of dog and cat food and treats in Peru, also announced plans to launch an oral hygiene product early in 2020 as part of its Pedigree line, distributed in Peru by Master Foods. This product, called Dentastix, has already been widely distributed in other countries under the Pedigree brand.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Peru?
What are the major brands in Peru?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Peru - Category analysis

HEADLINES

PROSPECTS

While most dog owners see little difference between mainstream and premium brands other than price, demand for premium products is on the rise in Peru

Wet dog food and dog treats benefit as Peruvians increasingly opt for packaged food that offers balanced nutrition and to treat their pets with more indulgence

The convenience of wider distribution of pet food through modern channels further drives pet owners to shift from home-made to packaged food

COMPETITIVE LANDSCAPE

Nestlé maintains its lead by expanding its premium lines and introducing Peru’s first massive oral care product in the form of Dentalife chew treats

Rintisa aims to strengthen its position in premium dog food with new wet dog food products for adult dogs and for puppies

Pedigree set to introduce its oral hygiene product Dentastix and medicated products under Royal Canin while also focusing on expanding its distribution in Peru

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Peruvian pet care market growth is buttressed by a rising pet population, with demand characterised by a growing preference for cats and smaller dogs

Growing number of household pets along with humanisation trends boost demand not only for dog and cat food but also for pet products and pet healthcare

With wide product ranges and distribution and strong brand recognition multinational Nestlé and domestic Rintisa hold a clear lead over other pet care players

Traditional channels account for the highest share of sales, but emerging e-commerce, discounters and convenience store channels see the highest growth

Pet care is expected to see continued growth with burgeoning pet population and humanisation trends having a strong impact on the trajectory

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Distribution of Pet Care by Format: % Value 2015-2020
Table 28 Distribution of Pet Care by Format and Category: % Value 2020
Table 29 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 30 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 31 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 32 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 33 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

While most dog owners see little difference between mainstream and premium brands other than price, demand for premium products is on the rise in Peru

Wet dog food and dog treats benefit as Peruvians increasingly opt for packaged food that offers balanced nutrition and to treat their pets with more indulgence

The convenience of wider distribution of pet food through modern channels further drives pet owners to shift from home-made to packaged food

COMPETITIVE LANDSCAPE

Nestlé maintains its lead by expanding its premium lines and introducing Peru’s first massive oral care product in the form of Dentalife chew treats

Rintisa aims to strengthen its position in premium dog food with new wet dog food products for adult dogs and for puppies

Pedigree set to introduce its oral hygiene product Dentastix and medicated products under Royal Canin while also focusing on expanding its distribution in Peru

Samples

Overview

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Table of Contents

Dog Food in Peru - Category analysis

HEADLINES

PROSPECTS

While most dog owners see little difference between mainstream and premium brands other than price, demand for premium products is on the rise in Peru

Wet dog food and dog treats benefit as Peruvians increasingly opt for packaged food that offers balanced nutrition and to treat their pets with more indulgence

The convenience of wider distribution of pet food through modern channels further drives pet owners to shift from home-made to packaged food

COMPETITIVE LANDSCAPE

Nestlé maintains its lead by expanding its premium lines and introducing Peru’s first massive oral care product in the form of Dentalife chew treats

Rintisa aims to strengthen its position in premium dog food with new wet dog food products for adult dogs and for puppies

Pedigree set to introduce its oral hygiene product Dentastix and medicated products under Royal Canin while also focusing on expanding its distribution in Peru

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Peruvian pet care market growth is buttressed by a rising pet population, with demand characterised by a growing preference for cats and smaller dogs

Growing number of household pets along with humanisation trends boost demand not only for dog and cat food but also for pet products and pet healthcare

With wide product ranges and distribution and strong brand recognition multinational Nestlé and domestic Rintisa hold a clear lead over other pet care players

Traditional channels account for the highest share of sales, but emerging e-commerce, discounters and convenience store channels see the highest growth

Pet care is expected to see continued growth with burgeoning pet population and humanisation trends having a strong impact on the trajectory

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

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