Retail constant value sales of dog food will continue to exhibit strong growth throughout the forecast period, supported by ongoing growth in both the canine population and the proportion of owners feeding their dogs prepared products. Many dogs in Peru are still fed a combination of leftovers/table scraps and prepared food, but the latter will continue to grow in popularity at the expense of the former.
Local brands of premium dog food are proliferating, and they expected to growth in popularity among more affluent local consumers during the forecast period Examples of these types of products include Rambala, which is positioned as biologically appropriate raw food (BARF) and Natural Home by Grupo Albar. The later has also launched yoghurt ice cream for dogs.
The line between premium and mid-priced dog food brands began to blur during the review period, with the launch of a number of premium brands, such as Naturalis, that were priced at no more than slight premium to most mid-priced offerings. With many owners increasingly anxious to give their pets the best that they can afford, a growing number of them are likely to stretch their budgets and make the leap from mid-priced to these relatively affordable premium offerings.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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