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Country Report

Dog Food in

Dog Food in Peru

21 pages, Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

City dwellers seek companionship of small dogs

One out of every two families in Peru has a dog, with a growing tendency towards small breeds. This is connected with the urbanisation trend and the fact that a growing number of consumers are living in smaller homes such as apartments.

Pet dogs used as trial run before having children

The pet humanisation trend is strong in Peru, with a growing number of young couples indeed opting to look after a pet before deciding to have a child. In such cases, the dog or cat tends to be treated very similar to a child, being an object of love and care for both owners.

Dog owners switching from home-made to packaged food, with some opting for BARF

There is still plenty scope for growth in both dry and wet dog food since many dogs are still fed with home-made leftovers. However, Peruvians are becoming more aware of the importance of adequate nutrition due to advertising campaigns conducted by the leading manufacturers.

COMPETITIVE LANDSCAPE

Pedigree pushes for top with soaring marketing budget

Pedigree aims to become the leading player within dog food in Peru, with Master Foods looking to invest five times the brand’s marketing budget from former years as it strives to reach its goal. Pedigree will pay particular attention to wet dog food, which has great potential according to Master Foods.

Wet dog food benefits from widening range

While a growing number of brands are entering wet food, products in this area are still seen as an indulgence, rather than an alternative for everyday meals. Wet food is also more expensive and serving food from metal cans can also be messier and less convenient.

Different price bands adopt tailored strategies

For more affordable price bands, flavour, distribution reach and price are important, with Rinti notably benefiting from offering the lowest prices in both the economy and mid-priced segments. This company also has a wide distribution network, with a strong presence in traditional grocery retailers, while being trusted by many dog owners to offer food that appeals to their pets.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Peru?
What are the major brands in Peru?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Peru - Category analysis

HEADLINES

PROSPECTS

City dwellers seek companionship of small dogs

Pet dogs used as trial run before having children

Dog owners switching from home-made to packaged food, with some opting for BARF

COMPETITIVE LANDSCAPE

Pedigree pushes for top with soaring marketing budget

Wet dog food benefits from widening range

Different price bands adopt tailored strategies

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Packaged food tempts more owners as focus on nutrition increases

Premium products attract small but growing number as owners seek to ensure healthy and happy pets

Multinational Nestlé continues to lead but Master Foods announces a challenge

Supermarkets and hypermarkets attract consumers seeking convenience as range of pet care widens

Impact of economic concerns will only partly counterbalance growing pet population and shift to prepared food

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Distribution of Pet Care by Format: % Value 2014-2019
Table 28 Distribution of Pet Care by Format and Category: % Value 2019
Table 29 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 30 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 31 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 32 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 33 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

City dwellers seek companionship of small dogs

Pet dogs used as trial run before having children

Dog owners switching from home-made to packaged food, with some opting for BARF

COMPETITIVE LANDSCAPE

Pedigree pushes for top with soaring marketing budget

Wet dog food benefits from widening range

Different price bands adopt tailored strategies

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in Peru - Category analysis

HEADLINES

PROSPECTS

City dwellers seek companionship of small dogs

Pet dogs used as trial run before having children

Dog owners switching from home-made to packaged food, with some opting for BARF

COMPETITIVE LANDSCAPE

Pedigree pushes for top with soaring marketing budget

Wet dog food benefits from widening range

Different price bands adopt tailored strategies

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Packaged food tempts more owners as focus on nutrition increases

Premium products attract small but growing number as owners seek to ensure healthy and happy pets

Multinational Nestlé continues to lead but Master Foods announces a challenge

Supermarkets and hypermarkets attract consumers seeking convenience as range of pet care widens

Impact of economic concerns will only partly counterbalance growing pet population and shift to prepared food

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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