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Dog Food in Ireland
May 2020
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Executive Summary
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PROSPECTS
Increase in the number of small dogs and an increased recognition of the value of nutrition drive premium brands
Increasing urbanisation in Ireland continued to lead to a growing number of owners choosing smaller or specialist breeds, as dogs continue to be regarded more as companions rather than working animals. This resulted in a wider range of products aimed at particular breeds/sizes, such as adult/senior/puppy, as well as large/small dogs in 2020.
Premiumisation to drive value growth
In addition to the positive nutrition trend, whereby dog owners seek natural ingredients or clean label, free from, paleo or high-protein products, consumers are also looking for environmentally-friendly or organic dog food. Authenticity and the local sourcing of ingredients are also becoming crucial, influenced by the humanisation and premiumisation trends.
Premium dry dog food is increasingly popular
Although dry dog food recorded slightly lower retail volume sales than wet dog food in 2020, retail value sales remained higher. Irish dog owners are increasingly prepared to purchase premium dry dog food in order to provide high-quality nourishment for their dogs.
COMPETITIVE LANDSCAPE
E-commerce continues to expand
E-commerce continued to increase its value share of dog food sales in 2020 and is predicted to continue to perform well over the forecast period. E-commerce operators offer a wide variety of products and the already well-established internet retail market in the nearby UK also offers free and rapid shipping from local producers, as do other international e-commerce retailers.
Vegan options gain popularity in dog food
The year 2019 witnessed the opening of the first all-vegan store in Dublin. Veganic offers a wide range of high-quality vegan products, including vegan dog food.
New, innovative dog treats increasingly available
Harry’s Dog Bakery, a small bakery producing treats for dogs, has been successful in demonstrating that innovative, natural products are in demand in Ireland. New flavours are constantly being added to the company’s portfolio, including sweet potato or apple.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog Food in Ireland market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Dog Food in Ireland?
- What are the major brands in Ireland?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.
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Dog Food in Ireland - Category analysis
HEADLINES
PROSPECTS
Increase in the number of small dogs and an increased recognition of the value of nutrition drive premium brands
Premiumisation to drive value growth
Premium dry dog food is increasingly popular
COMPETITIVE LANDSCAPE
E-commerce continues to expand
Vegan options gain popularity in dog food
New, innovative dog treats increasingly available
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2015-2020Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 1 Dog Food by Price Band 2020Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025
Pet Care in Ireland - Industry Overview
EXECUTIVE SUMMARY
Premiumisation supports steady value growth despite declines in consumption
Human food trends continue to extend into pet food
Mars Foods Ireland continues to lead, but is challenged by smaller players with premium aspirations
Discounters and e-commerce remain in the spotlight
Pet humanisation trend to underlie continued growth of pet care
MARKET INDICATORS
Table 18 Pet Populations 2015-2020MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2015-2020Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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