Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Dog Food in

Dog Food in Ireland

22 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation continues in dog food

Premiumisation continued to be seen across the board in dog food in 2017 as pet owners demanded the best quality food for their animals. Manufacturers focused on offering foods with greater nutritional value as well as more indulgent products.

The rising importance of good nutrition

Strong evidence supports the importance of nutritionally complete dog food, which is why it is recommended by the majority of veterinary practitioners. With increasing interest and knowledge in what is truly beneficial to the health and wellbeing of dogs, as well as the fact that dogs are increasingly considered family members, consumers are paying ever more attention to their dogs’ diets.

Human food trends reach dog food

As in human food, an increasing number of dietary fads are being seen in pet food. Despite little scientific evidence to support their benefits, grain-free, raw and even paleo dog foods are growing in popularity among Irish dog owners, albeit at a slower rate than in the UK or the US.

COMPETITIVE LANDSCAPE

Treats a new area of focus for innovation

Although dry and wet dog food remain the most vital component of a dog’s diet, dog treats are also assuming greater significance, largely thanks to the pet humanisation trend. Pet owners are finding it increasingly difficult to indulge themselves without sharing the experience with their dogs.

The growth of online players

Internet retailers offer the convenience of home delivery, be it of mass or niche brands, particularly appealing to tech-savvy millennial pet owners. Online retailing remained one of the best performing distribution channels in dog food in 2017.

Mars remains the clear category leader

In 2017, dog food continued to be led by large manufacturers such as Mars and Nestlé Purina. Their positions can be attributed to consumer trust in the quality of the products as well as their ongoing focus on new product development so as to cater for changing demands.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Ireland?
What are the major brands in Ireland?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Want to find out more about this report?

Request more information

Dog Food in Ireland - Category analysis

HEADLINES

PROSPECTS

Premiumisation continues in dog food

The rising importance of good nutrition

Human food trends reach dog food

COMPETITIVE LANDSCAPE

Treats a new area of focus for innovation

The growth of online players

Mars remains the clear category leader

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Ireland - Industry Overview

EXECUTIVE SUMMARY

2017 a challenging year for pet care in Ireland

Demand exists for both premium and economy offerings

Mars Foods Ireland remains the clear market leader

Modern grocery retailers remains the leading distribution channel but internet retailing slowly gaining ground

Pet humanisation trend will continue to support sales in key categories

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation continues in dog food

The rising importance of good nutrition

Human food trends reach dog food

COMPETITIVE LANDSCAPE

Treats a new area of focus for innovation

The growth of online players

Mars remains the clear category leader

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Dog Food in Ireland - Category analysis

HEADLINES

PROSPECTS

Premiumisation continues in dog food

The rising importance of good nutrition

Human food trends reach dog food

COMPETITIVE LANDSCAPE

Treats a new area of focus for innovation

The growth of online players

Mars remains the clear category leader

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Ireland - Industry Overview

EXECUTIVE SUMMARY

2017 a challenging year for pet care in Ireland

Demand exists for both premium and economy offerings

Mars Foods Ireland remains the clear market leader

Modern grocery retailers remains the leading distribution channel but internet retailing slowly gaining ground

Pet humanisation trend will continue to support sales in key categories

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports