With inflation rising and Ireland’s economy under pressure, more and more consumers are expected to be forced to turn towards more affordable dog food options, including buying in bulk to make savings. Nevertheless, some Irish consumers will still remain faithful to premium dog food brands, with premium wet and dry dog food set to remain the most dynamic dog food categories over the forecast period in retail volume terms.
Although e-commerce is set to continue recording strong growth within dog food over the forecast period, many dog owners will still value the direct human contact and specialist knowledge of employees in pet shops and pet superstores. These sales staff are able to recommend the best dog food for the breed, age and health issues of the dog.
Continuing the pattern seen in 2021/2022, there are expected to be few real innovations in dog food in Ireland in the early part of the forecast period. Instead, companies are likely to continue expanding their portfolios with a focus on improving their dog food formulas to include natural, nutritious and higher quality ingredients, preferably while keeping unit prices at a similar level.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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