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Country Report

Dog Food in

Dog Food in Ireland

24 pages, Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for convenience boosts sales of dog food in pouch format

Pet dogs are more popular than pet cats in Ireland. As Ireland sees increasing urbanisation, smaller dog breeds are becoming more popular, which means that volume sales of dog food are decreasing because smaller dogs eat less than bigger breeds.

Nutrition is at the forefront of dog food choices

Premium offerings, in both wet and dry dog food, and specialised dog treats are booming in Ireland. The humanisation trend and dog owners’ search for healthier and more natural ingredients are evolving, driven mainly by millennials.

Consumers seek authentic and locally-sourced dog food

Besides the positive nutrition trend, whereby dog owners seek natural ingredients or clean label, free-from, paleo or high-protein products, consumers are also looking for environmentally-friendly or organic dog food. Authenticity and the local sourcing of ingredients are also becoming crucial, influenced by the humanisation and premiumisation trends.

COMPETITIVE LANDSCAPE

Mars and Nestlé Purina hold onto the lead despite threat from private label

In 2018, dog food continued to be led by Mars and Nestlé Purina due to consumer trust in the quality of their many established products, such as Pedigree, Royal Canin, Cesar and Pal from the former and Bakers, Winalot, Bonio and Purina Pro Plan from the latter. Both companies enjoy brand loyalty, widespread distribution and a strong presence in premium and mid-priced dog food.

Mackle Petfoods focuses on natural and functional dog food, whilst Red Mills addresses consumer demand for locally-sourced ingredients

In response to consumer demand for more nutritious and natural products, in autumn 2018, Mackle Petfoods expanded the options available in Irish natural dog food with the launch of its new premium Chef’s Selection range in Dunnes, SuperValu, Eurospar, Tesco and independent pet stores. The Naturo brand by Mackle Petfoods is also performing well.

Humanisation trend influences innovation in dog treats

While wet and dry dog food form the greatest component of a dog’s diet, sales of dog treats are growing faster. Specialised premium dog treats such as Rosewood Tail Twisters Milk Chocolate Woof Bar are becoming more popular and are increasingly used to train and reward dogs as well as to indulge, offering flavours seen in human foods and snacks.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Ireland?
What are the major brands in Ireland?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Ireland - Category analysis

HEADLINES

PROSPECTS

Demand for convenience boosts sales of dog food in pouch format

Nutrition is at the forefront of dog food choices

Consumers seek authentic and locally-sourced dog food

COMPETITIVE LANDSCAPE

Mars and Nestlé Purina hold onto the lead despite threat from private label

Mackle Petfoods focuses on natural and functional dog food, whilst Red Mills addresses consumer demand for locally-sourced ingredients

Humanisation trend influences innovation in dog treats

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Ireland - Industry Overview

EXECUTIVE SUMMARY

Steady value growth for pet care as pet humanisation leads to higher average spend

Human food fads continue to extend into pet food

Mars remains at the top but is challenged by smaller players with premium aspirations

Discounters and internet retailing in the spotlight

Pet humanisation trend to underlie continued growth of pet care

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for convenience boosts sales of dog food in pouch format

Nutrition is at the forefront of dog food choices

Consumers seek authentic and locally-sourced dog food

COMPETITIVE LANDSCAPE

Mars and Nestlé Purina hold onto the lead despite threat from private label

Mackle Petfoods focuses on natural and functional dog food, whilst Red Mills addresses consumer demand for locally-sourced ingredients

Humanisation trend influences innovation in dog treats

Samples

Overview

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Table of Contents

Dog Food in Ireland - Category analysis

HEADLINES

PROSPECTS

Demand for convenience boosts sales of dog food in pouch format

Nutrition is at the forefront of dog food choices

Consumers seek authentic and locally-sourced dog food

COMPETITIVE LANDSCAPE

Mars and Nestlé Purina hold onto the lead despite threat from private label

Mackle Petfoods focuses on natural and functional dog food, whilst Red Mills addresses consumer demand for locally-sourced ingredients

Humanisation trend influences innovation in dog treats

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Ireland - Industry Overview

EXECUTIVE SUMMARY

Steady value growth for pet care as pet humanisation leads to higher average spend

Human food fads continue to extend into pet food

Mars remains at the top but is challenged by smaller players with premium aspirations

Discounters and internet retailing in the spotlight

Pet humanisation trend to underlie continued growth of pet care

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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