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Country Report

Dog Food in

Dog Food in Chile

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premium brands attract interest but are hindered by limited access and cost concerns

Premium food options continue to increase in popularity as more and more brands become available in this niche. Consumers are more willing to spend more on quality food as veterinarians and self-research fuels awareness of the importance of nutrition to pet health.

Wet dog food benefits from widening mid-priced range and owners’ indulgence

By far the preferred format among dog owners is dry dog food, which benefits from offering the most extensive range of brands, pack sizes and price points, while also having wider distribution across most channels in comparison to wet food. Storage benefits and a strong tradition of usage are other factors that help to maintain the popularity of dry dog food, with many viewing these products as offering greater convenience and value for money in comparison to wet food.

Interest in dog wellbeing boosted by adoption campaigns and new legislation

The number of Chileans adopting dogs continues to grow. This trend has been boosted by the Ley Cholito, which protects the rights of dogs and cats and creates guidelines for their care and protection.

COMPETITIVE LANDSCAPE

Dog food players embrace social media and veterinary clinics marketing

A growing number of dog food players are using social media sites to promote their products and raise consumer awareness. For example, Champion Dog promotes its recently launched line of dog treats via Instagram, including the launch of characters and campaigns designed to attract consumers.

Mass media marketing remains key in gaining mainstream attention

However, mass media marketing remains key to building a strong following among consumers within dog food in Chile. Celebrity endorsements, notably by popular Chilean footballers, were notably used successfully towards the end of the review period, with Nestlé using Gary Medel as spokesperson for its Doko mid-priced dry dog food and Nutripro using Alexis Sanchez to endorse its Master Dog mid-priced wet and dry dog food.

Nestlé follows Nutripro’s lead and expands domestic production

Nestlé is keen to challenge for the leadership in dog food and thus launched domestic production for the first time towards the end of the review period. The company opened a production facility in Teno in April 2018, in the south of the country.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Chile?
What are the major brands in Chile?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Chile - Category analysis

HEADLINES

PROSPECTS

Premium brands attract interest but are hindered by limited access and cost concerns

Wet dog food benefits from widening mid-priced range and owners’ indulgence

Interest in dog wellbeing boosted by adoption campaigns and new legislation

COMPETITIVE LANDSCAPE

Dog food players embrace social media and veterinary clinics marketing

Mass media marketing remains key in gaining mainstream attention

Nestlé follows Nutripro’s lead and expands domestic production

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Chile - Industry Overview

EXECUTIVE SUMMARY

Ley Cholito boosts awareness of animal welfare

Products and consumers increasingly sophisticated, as humanisation encourages premiumisation

Nestlé and Nutripro invest in domestic production as they compete for top

Modern grocery retailers benefit from mainstream appeal but internet retailing challenges by offering range and convenience

Good growth ahead as more dogs and cats become cherished pets

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premium brands attract interest but are hindered by limited access and cost concerns

Wet dog food benefits from widening mid-priced range and owners’ indulgence

Interest in dog wellbeing boosted by adoption campaigns and new legislation

COMPETITIVE LANDSCAPE

Dog food players embrace social media and veterinary clinics marketing

Mass media marketing remains key in gaining mainstream attention

Nestlé follows Nutripro’s lead and expands domestic production

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Chile - Category analysis

HEADLINES

PROSPECTS

Premium brands attract interest but are hindered by limited access and cost concerns

Wet dog food benefits from widening mid-priced range and owners’ indulgence

Interest in dog wellbeing boosted by adoption campaigns and new legislation

COMPETITIVE LANDSCAPE

Dog food players embrace social media and veterinary clinics marketing

Mass media marketing remains key in gaining mainstream attention

Nestlé follows Nutripro’s lead and expands domestic production

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Chile - Industry Overview

EXECUTIVE SUMMARY

Ley Cholito boosts awareness of animal welfare

Products and consumers increasingly sophisticated, as humanisation encourages premiumisation

Nestlé and Nutripro invest in domestic production as they compete for top

Modern grocery retailers benefit from mainstream appeal but internet retailing challenges by offering range and convenience

Good growth ahead as more dogs and cats become cherished pets

MARKET INDICATORS

MARKET DATA

SOURCES

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