Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Dog Food in

Dog Food in Chile

21 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dry food continues to lead

By far the preferred format among owners, dry dog benefits from a wide range of brands, pack sizes and price points, as well as distribution across most channels. Storage benefits and a tradition of usage are other factors in the clear preference for dry dog food.

Trading-up remains a key growth driver

As consumers learn more about the needs of their dogs, new products are being introduced. More consumers are willing to spend more on food and trading-up remains a key way to stimulate sales growth.

Adoption campaigns create greater awareness

The “adopt, do not shop” mentality continues to gain strength in Chile. This has been buoyed by the recent approval of the country’s first responsible ownership law and varied government protocols, which protect the rights of domestic animals and create guidelines for their care and protection.

COMPETITIVE LANDSCAPE

Nutripro seeks to consolidate its leadership

Nutripro (Master Dog) remained the clear leader in dog food in 2017, with more than double the retail value share of second-ranked Nestlé Chile. Master Dog continued to grow its retail value share through good brand positioning and clever marketing campaigns.

Nestlé Chile brings changes to its brands and operation

Nestlé Chile is seeking to build on a wide presence in dog food by creating new alliances. The company is also looking for new spokespersons to capitalise on the positive response of consumers to well-known individuals partnering the brands they consume.

Premium brands gain space

The premium segment continued to account for a small share of retail value sales of dog food in 2017. Nonetheless, the performances of newcomer premium brands, such as Bil-Jac, Nutrience, Earthborn and Brit Care, show that there remains good growth potential and ample space for new entrants and innovations.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Chile?
What are the major brands in Chile?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Want to find out more about this report?

Request more information

Dog Food in Chile - Category analysis

HEADLINES

PROSPECTS

Dry food continues to lead

Trading-up remains a key growth driver

Adoption campaigns create greater awareness

COMPETITIVE LANDSCAPE

Nutripro seeks to consolidate its leadership

Nestlé Chile brings changes to its brands and operation

Premium brands gain space

CATEGORY INDICATOR

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Chile - Industry Overview

EXECUTIVE SUMMARY

Pet care in Chile gains sophistication

Consolidation in some categories, but more room for development in others

Mid-priced brands maintain leadership

Pet care distribution continues to see reorganisation

Bright outlook for pet care

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dry food continues to lead

Trading-up remains a key growth driver

Adoption campaigns create greater awareness

COMPETITIVE LANDSCAPE

Nutripro seeks to consolidate its leadership

Nestlé Chile brings changes to its brands and operation

Premium brands gain space

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Dog Food in Chile - Category analysis

HEADLINES

PROSPECTS

Dry food continues to lead

Trading-up remains a key growth driver

Adoption campaigns create greater awareness

COMPETITIVE LANDSCAPE

Nutripro seeks to consolidate its leadership

Nestlé Chile brings changes to its brands and operation

Premium brands gain space

CATEGORY INDICATOR

CATEGORY DATA

Pet Care in Chile - Industry Overview

EXECUTIVE SUMMARY

Pet care in Chile gains sophistication

Consolidation in some categories, but more room for development in others

Mid-priced brands maintain leadership

Pet care distribution continues to see reorganisation

Bright outlook for pet care

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports