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Country Report

Dog Food in

Dog Food in Chile

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premium products attract interest, but growth limited by low access and high prices

In 2020, dog food saw a similar performance to the previous year, with growth in both retail volume and current value terms, with this trend expected to continue over the forecast period. Premium dog food continued to see a strong increase in popularity, as more brands became available in this price platform.

Wet dog food and dog treats grow rapidly as owners indulge their pets

The preferred format amongst dog owners by far is dry dog food, which benefits from offering the most extensive range of brands, pack sizes and price points, whilst also having wider distribution across most channels in comparison with wet food. Storage benefits and strong tradition of usage are other factors which help to maintain the popularity of dry dog food, with many viewing these products as offering greater convenience and value for money in comparison with wet food.

Interest in dogs’ wellbeing boosted by adoption campaigns and new legislation

The number of Chileans owning dogs continues to grow, with a strong rise in the dog population at the end of the review period and more than half of households owning a dog. This trend was boosted by the Ley Cholito, which protects the rights of dogs and cats and creates guidelines for their care and protection.

COMPETITIVE LANDSCAPE

Varied performances from leading dog food brands

Nutripro continued to lead dog food in 2019, and its Master Dog brand also remained the leading brand in this year. Nutripro is from Empresas Carozzi, a Chilean packaged food company with multiple successful brands in the country, which has been able to support the lead of Master Dog based its strong distribution capabilities, its deep knowledge of Chilean consumers, and a support from a famous Chilean football player.

Many dog food players embrace marketing across many channels

Mass media marketing remains key to building a strong following amongst dog food owners in Chile. Celebrity endorsements, notably by popular Chilean footballers, were notably used successfully towards the end of the review period.

Concern for the environment and natural feeding for dogs arrive in Chile

As previously mentioned, sales of premium products are growing in Chile, because of the pet humanisation trend and pet health concerns. Huargos is a good example of a company which has incorporated many international trends in its products.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Chile?
What are the major brands in Chile?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Chile - Category analysis

HEADLINES

PROSPECTS

Premium products attract interest, but growth limited by low access and high prices

Wet dog food and dog treats grow rapidly as owners indulge their pets

Interest in dogs’ wellbeing boosted by adoption campaigns and new legislation

COMPETITIVE LANDSCAPE

Varied performances from leading dog food brands

Many dog food players embrace marketing across many channels

Concern for the environment and natural feeding for dogs arrive in Chile

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Chile - Industry Overview

EXECUTIVE SUMMARY

Social protests hamper growth, but Ley Cholito boosts awareness of animal welfare

Pet humanisation encourages premiumisation

Nestlé and Nutripro are confident in the future, investing in domestic production

Modern grocery retailers challenged by e-commerce

Good growth ahead as more dogs and cats become cherished pets

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premium products attract interest, but growth limited by low access and high prices

Wet dog food and dog treats grow rapidly as owners indulge their pets

Interest in dogs’ wellbeing boosted by adoption campaigns and new legislation

COMPETITIVE LANDSCAPE

Varied performances from leading dog food brands

Many dog food players embrace marketing across many channels

Concern for the environment and natural feeding for dogs arrive in Chile

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Chile - Category analysis

HEADLINES

PROSPECTS

Premium products attract interest, but growth limited by low access and high prices

Wet dog food and dog treats grow rapidly as owners indulge their pets

Interest in dogs’ wellbeing boosted by adoption campaigns and new legislation

COMPETITIVE LANDSCAPE

Varied performances from leading dog food brands

Many dog food players embrace marketing across many channels

Concern for the environment and natural feeding for dogs arrive in Chile

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Chile - Industry Overview

EXECUTIVE SUMMARY

Social protests hamper growth, but Ley Cholito boosts awareness of animal welfare

Pet humanisation encourages premiumisation

Nestlé and Nutripro are confident in the future, investing in domestic production

Modern grocery retailers challenged by e-commerce

Good growth ahead as more dogs and cats become cherished pets

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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