Dog ownership is not common in Saudi Arabia due to various factors including the perception that they are unclean animals. In addition, the temperature in Saudi Arabia can reach 50°C in the summer months, so walking dogs and giving them the exercise they need is particularly challenging during the hotter months.
Dry dog food remained the largest category in 2019. This is partly due to the fact that it is generally cheaper than wet dog food, but also because it is easier to store with it also having a longer shelf life.
Wet dog food benefited from the entry of the Kippy brand from VBB srl in 2018, with several players showing a growing interest in distributing their products in Saudi Arabia. Wet dog food is also perceived to be of a higher quality and more nutritious than dry dog food.
Nestlé Saudi Arabia LLC introduced several new dog food products in 2018 as the company looked to increase its presence in the market. Nestlé’s Purina Dog Chow and Puppy Chow lines offer complete nutrition for dogs at different stages of their lives with these using high-quality ingredients.
Royal Canin SA was one of the big winners in 2018 with its eponymous range of mid-priced and dry dog food. The company offers products targeted at different ages and sizes of dogs as well as specific breeds, while it also offers products to support specific dietary requirements.
H Von Gimborn GmbH led dog food in 2018 with its Gimborn brand of wet dog food and dog treats. Gimborn’s products are made from 100% natural ingredients, while some are fortified with vitamins and minerals and other ingredients to help improve the dog’s health.
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This industry report originates from Passport, our Pet Care market research database.