Competitive Landscape
Hill’S and Royal Canin Intensify Competition While Pedigree Sustains Mid-Tier Lead
The dog food market in Saudi Arabia is highly concentrated, with leading manufacturers holding significant shares but also notable fragmentation among smaller players. Over the period from 2021 to 2025, Royal Canin SA’s share declined from 26% to 21%, while Mars Inc gained share from 11% to 17%, and Hill’s Pet Nutrition Inc declined moderately to 14%.
Local Innovation with Kulaib Enhances Competition and Offers New Growth Avenues
A significant recent product launch is Kulaib, introduced by the Saudi-based Delicious Food Factory in late 2024, with its major new pet food facility operational. Positioned around quality nutrition and sustainability, Kulaib marks an important step in reinforcing local manufacturing and expanding Saudi participation in dog food.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Saudi Arabia?
- Which are the leading brands in Dog Food in Saudi Arabia?
- How are products distributed in Dog Food in Saudi Arabia?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Saudi Arabia - Category analysis
Key Data Insights
Dog Food Summary
Premium Brands Drive Selective Growth Amid Economic Moderation
Dry Dog Food Dominates Value Driven by Premium and Health Focus
Royal Canin and Petzone Capitalise on Premiumisation and Channel Innovation
Dry Dog Food to Sustain Value Leadership through Premium Demand
Premiumisation and Channel Innovation to Drive Health-Conscious Consumer Choices
Brands Embracing Personalisation and Functionality to Gain Competitive Advantage
Hill’S and Royal Canin Intensify Competition While Pedigree Sustains Mid-Tier Lead
Local Innovation with Kulaib Enhances Competition and Offers New Growth Avenues
Pet Shops and Superstores Sustain Lead through Premium Offerings
E-Commerce Reshapes Access to Premium and Specialised Dog Food
Pet Care in Saudi Arabia - Industry Overview
2026 Developments
Key Data Insights
Steady Growth Driven by Selective Premiumisation and Channel Expansion
Cat Food Leads Growth with Premium and Health-Focused Offerings
Premiumisation and Wellness Trends Drive High-Quality Innovation
Rising Pet Ownership and Premium Demand to Drive Steady Growth
Cat Food to Maintain Dominance While Dog Food Leads Growth Momentum
Premiumisation and Channel Evolution to Reshape Brand Strategies and Consumer Access
Top Companies Reinforce Lead Amid Rising Competition
Pet Shops and Superstores Dominate through Premium Offerings
Retail E-Commerce Accelerates Growth by Meeting Consumer Demand
Royal Canin and Extra Expand Reach and Health Focus through Retail Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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