Executive Summary

Jun 2019
PROSPECTS
Climate makes dog ownership a challenge

Dog ownership is not common in Saudi Arabia due to various factors including the perception that they are unclean animals. In addition, the temperature in Saudi Arabia can reach 50°C in the summer months, so walking dogs and giving them the exercise they need is particularly challenging during the hotter months.

Dry dog food retains its popularity

Dry dog food remained the largest category in 2019. This is partly due to the fact that it is generally cheaper than wet dog food, but also because it is easier to store with it also having a longer shelf life.

Wet dog food’s reputation boosts sales, but it is too costly for some households

Wet dog food benefited from the entry of the Kippy brand from VBB srl in 2018, with several players showing a growing interest in distributing their products in Saudi Arabia. Wet dog food is also perceived to be of a higher quality and more nutritious than dry dog food.

COMPETITIVE LANDSCAPE
Nestlé working to improve position in dog food

Nestlé Saudi Arabia LLC introduced several new dog food products in 2018 as the company looked to increase its presence in the market. Nestlé’s Purina Dog Chow and Puppy Chow lines offer complete nutrition for dogs at different stages of their lives with these using high-quality ingredients.

Royal Canin benefits from strong reputation

Royal Canin SA was one of the big winners in 2018 with its eponymous range of mid-priced and dry dog food. The company offers products targeted at different ages and sizes of dogs as well as specific breeds, while it also offers products to support specific dietary requirements.

Gimborn leads with high-quality range of dog food

H Von Gimborn GmbH led dog food in 2018 with its Gimborn brand of wet dog food and dog treats. Gimborn’s products are made from 100% natural ingredients, while some are fortified with vitamins and minerals and other ingredients to help improve the dog’s health.

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Dog Food in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dog Food in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Dog Food in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Climate makes dog ownership a challenge
Dry dog food retains its popularity
Wet dog food’s reputation boosts sales, but it is too costly for some households

COMPETITIVE LANDSCAPE

Nestlé working to improve position in dog food
Royal Canin benefits from strong reputation
Gimborn leads with high-quality range of dog food

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Pet ownership increases driving demand for pet care
Pet humanisation reaches Saudi Arabia
Rising cat ownership secures the positions of Nestlé and Royal Canin which both see healthy gains
Pet owners appreciate the convenience of buying pet food with their groceries
The future is bright for pet care as owners seek the best for their animals

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources