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Country Report

Dog Food in

Dog Food in New Zealand

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Supermarkets launch phantom brands

In 2016 there was strong rationalisation by both major supermarket chains in New Zealand, namely Foodstuffs (NZ) Ltd and Progressive Enterprises Ltd (owned by Woolworths Australia Pty Ltd). Both supermarket chains have economy and mid-priced private label products.

Oral care boosts dog treats

Dog treats experienced continued strong growth in 2017, albeit slightly slower than the review period CAGR. More specifically oral care dog treats had strong development due, in part, to the ageing dog population with health issues such as tartar or tooth decay.

Larger dry pack sizes are available through supermarkets

To capture dry dog food purchases through supermarkets channel, manufacturers that supply these outlets increased pack sizes to larger than 3kg, which historically was the largest size most dry dog food came in via supermarkets. However, dry dog food products up to 7kg became the new larger general pack size.

COMPETITIVE LANDSCAPE

Mars remains leader, with Nestlé not far behind

Mars New Zealand Ltd maintained its leading dog food value share, but Nestlé Purina PetCare New Zealand was not far behind, albeit experiencing a slight decline from 2016. Both companies continued to supply supermarkets as well as pet shop/superstore channels.

Ebos Group Ltd gains ground

Masterpet Corp (GBO Ebos Group Ltd) gained ground in 2017, maintaining third position in dog food, up from fourth in 2015. Ebos Group Ltd owns a number of pet-related entities, such as Masterpet (pet food and pet accessories supplier), Animates (the largest pet superstore business in New Zealand) and more recently, acquired the Black Hawk pet food business in Australia in 2015.

Smaller niche manufacturers innovate

Smaller niche manufacturers have their place in dog food too and remained innovative and established good sales. In particular the domestic company of K9 Natural Food Ltd gained good distribution via supermarkets where, previously, the K9 brand was only available through pet specialist channels.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in New Zealand?
What are the major brands in New Zealand?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in New Zealand - Category analysis

HEADLINES

PROSPECTS

Supermarkets launch phantom brands

Oral care boosts dog treats

Larger dry pack sizes are available through supermarkets

COMPETITIVE LANDSCAPE

Mars remains leader, with Nestlé not far behind

Ebos Group Ltd gains ground

Smaller niche manufacturers innovate

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Similar growth patterns to previous year

Introduction of phantom brands

The Real Pet Food Co gains sales share

Internet retailing is expected to grow in 2018

Declining demand is linked to decreasing pet populations

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Supermarkets launch phantom brands

Oral care boosts dog treats

Larger dry pack sizes are available through supermarkets

COMPETITIVE LANDSCAPE

Mars remains leader, with Nestlé not far behind

Ebos Group Ltd gains ground

Smaller niche manufacturers innovate

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in New Zealand - Category analysis

HEADLINES

PROSPECTS

Supermarkets launch phantom brands

Oral care boosts dog treats

Larger dry pack sizes are available through supermarkets

COMPETITIVE LANDSCAPE

Mars remains leader, with Nestlé not far behind

Ebos Group Ltd gains ground

Smaller niche manufacturers innovate

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Similar growth patterns to previous year

Introduction of phantom brands

The Real Pet Food Co gains sales share

Internet retailing is expected to grow in 2018

Declining demand is linked to decreasing pet populations

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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