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Country Report

Dog Food in

Dog Food in New Zealand

May 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Superfoods and calorie-smart nutrition gain traction

As premiumisation and humanisation continue to shape pet care trends in New Zealand, more pet food brands are mirroring human food trends. Apart from seeking fresher and more natural ingredients that are sourced sustainably, pet owners are spending more on diets that incorporate human-grade superfoods for nutritionally dense ingredients in their dogs’ diet to ensure their health and wellbeing.

Anxiety-alleviating products are on the rise

Humanisation continues to be a strong trend and more pet owners consider their pets as their children. Urban consumers are becoming more conscious about the emotions of their pets when they are left alone in confined spaces for long hours.

Vegetarian lifestyle for dogs makes a small impact

People are growing increasingly conscious about the impact of the carbon footprint of meat production which has led to changes in their food consumption behaviour. Although quite small, the impact can also be seen in pet food with a growing number of New Zealanders feeding their dogs a vegetarian diet.

COMPETITIVE LANDSCAPE

Premium products become more accessible

Mars New Zealand Ltd has expanded its distribution of Iams to New World and Pak’nSave outlets, making access to premium options easier for consumers. As the premiumisation trend grows stronger year-on-year, leading mainstream brands are struggling to stay relevant and meet consumers’ quality expectations.

Dog treats continue to evolve and grow

Masterpet Corp dominates dog treats with Vitapet’s significant presence, while K9 Natural has carved out a strong foothold by expanding its availability in multiple distribution channels through Countdown supermarkets. Dog treats is expected to see strong growth as consumers are spending more on these products as a medium to engage and interact with their beloved furry friends.

Premiumisation impacts economy and mid-priced ranges

Kraft Heinz Co has been phasing out the distribution of Nutri+Plus in major supermarket channels as sales of mid-priced and economy dog food have collectively declined significantly. The premiumisation of dog food has increasingly affected the profitability of mid-range products, and this is evident as Pedigree by Mars Inc and Purina by Nestlé SA have also struggled to maintain value share.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in New Zealand?
What are the major brands in New Zealand?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in New Zealand - Category analysis

HEADLINES

PROSPECTS

Superfoods and calorie-smart nutrition gain traction

Anxiety-alleviating products are on the rise

Vegetarian lifestyle for dogs makes a small impact

COMPETITIVE LANDSCAPE

Premium products become more accessible

Dog treats continue to evolve and grow

Premiumisation impacts economy and mid-priced ranges

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Pet food trends persist

Private label adversely affected by premiumisation

Culinary experience for pets develops

E-commerce: Threat or boon?

Subscriptions and custom baskets expected to gain popularity

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Superfoods and calorie-smart nutrition gain traction

Anxiety-alleviating products are on the rise

Vegetarian lifestyle for dogs makes a small impact

COMPETITIVE LANDSCAPE

Premium products become more accessible

Dog treats continue to evolve and grow

Premiumisation impacts economy and mid-priced ranges

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in New Zealand - Category analysis

HEADLINES

PROSPECTS

Superfoods and calorie-smart nutrition gain traction

Anxiety-alleviating products are on the rise

Vegetarian lifestyle for dogs makes a small impact

COMPETITIVE LANDSCAPE

Premium products become more accessible

Dog treats continue to evolve and grow

Premiumisation impacts economy and mid-priced ranges

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Pet food trends persist

Private label adversely affected by premiumisation

Culinary experience for pets develops

E-commerce: Threat or boon?

Subscriptions and custom baskets expected to gain popularity

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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