Pet parents are expecting more from the food they give their pets, especially when paying premium prices. The expectation is that this food will cater to all of the dogs’ dietary needs.
E-commerce makes up a larger proportion of sales for dog food compared to cat food or other pet food. The channel is expected to continue to gain share and will also continue to account for a larger share of dog food than cat food or other pet food sales.
The health and wellness trend is not only for people and their food, but has extended to the kind of food that animal companions are being fed. Treats are a vital category for dogs, with Euromonitor data estimating growth in the sector over the next five years.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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