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Country Report

Dog Food in

Dog Food in New Zealand

Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing segmentation and customisation in dog food

Industry consensus suggests that in line with the trend seen in the US, more pet food brands in New Zealand are moving towards marketing to the specific needs of the pet. More breed-specific types of food are appearing on pet superstore shelves, with BlackHawk launching its new range of Small Adult Breed range for dogs, challenging other established brands that have traditionally sold this level of customised food, such as Eukanuba and Hill’s Science Diet.

Rise of functional dog treats made from hemp

With the ever-growing trend towards natural and healthy ingredients and the boom in the marijuana industry in North America, many pet food manufacturers are seeing an increase in interest around hemp-based products for pets. Whilst CBD-based dog food is still yet to be seen on the market, hemp-based treats containing CBD and other hemp-based products are already available in the market, promoting its natural goodness and health benefits.

Growing demand for alternative protein sources

Amidst the buzz and increasing awareness among consumers about their environmental footprint, a small but growing theme sees pet owners feeding their dogs on meat-free diets. Brands such as Addiction Dog Food are tapping into this trend by offering a vegetarian dog food option made free from meat protein, opting for plant-based protein such as kelp, peas and soya.

COMPETITIVE LANDSCAPE

Sustainability, ethical sourcing and production

With New Zealanders’ increasing awareness of the impact of food on health and the environment, more pet owners are scrutinising the labels on their pet food. With the controversy surrounding the quality and unethical production of pet food sourced abroad, pet owners are concerned about the origins and traceability of the food that they feed their pets.

BlackHawk gains sales share

BlackHawk, a Masterpet Corp brand, was launched in New Zealand in 2017 and is widely accepted as a premium brand. With its strong marketing campaigns, such as the real food movement launched in 2018, BlackHawk is increasing its stronghold in the New Zealand market.

Premium brands increasing accessibility

Although many consumers are trading up to feeding their pets purely premium products, there are still many consumers with smaller budgets who want to feed their pets better-quality food. This has led to dog owners mixing their regular dog food with other premium brands to enhance their dog’s food nutrition.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in New Zealand?
What are the major brands in New Zealand?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in New Zealand - Category analysis

HEADLINES

PROSPECTS

Increasing segmentation and customisation in dog food

Rise of functional dog treats made from hemp

Growing demand for alternative protein sources

COMPETITIVE LANDSCAPE

Sustainability, ethical sourcing and production

BlackHawk gains sales share

Premium brands increasing accessibility

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Pet treats and mixers drive overall pet food industry growth

Increase in demand for New Zealand-sourced ingredients offers export opportunities

Key players remain at the top

Online distribution channel set to grow exponentially within pet food

Growth to remain conservative in the forecast period

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing segmentation and customisation in dog food

Rise of functional dog treats made from hemp

Growing demand for alternative protein sources

COMPETITIVE LANDSCAPE

Sustainability, ethical sourcing and production

BlackHawk gains sales share

Premium brands increasing accessibility

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in New Zealand - Category analysis

HEADLINES

PROSPECTS

Increasing segmentation and customisation in dog food

Rise of functional dog treats made from hemp

Growing demand for alternative protein sources

COMPETITIVE LANDSCAPE

Sustainability, ethical sourcing and production

BlackHawk gains sales share

Premium brands increasing accessibility

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Pet treats and mixers drive overall pet food industry growth

Increase in demand for New Zealand-sourced ingredients offers export opportunities

Key players remain at the top

Online distribution channel set to grow exponentially within pet food

Growth to remain conservative in the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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