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Country Report

Dog Food in

Dog Food in Hungary

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Focus on nutrition and ingredients has positive impact on dog food sales

Growing health consciousness of consumers has been affecting shopping habits when it comes to the purchase of dog food. Hungarian dog owners are focusing more on nutrition-related issues and ingredients, in part to extend the lifespan of their pets and improve their quality of life.

Despite rising disposable incomes, price sensitivity remains high amongst average dog owners

Although improving economic conditions have favoured the sales of more expensive premium products, average dog owners have remained price sensitive, in part because the dogs consume larger amounts of food on average than cats do due to their size differences. At the same time, the fact that the small dog population has been growing whilst the medium and large dog population has been declining is expected to have a positive impact on reducing price sensitivity.

Improving market conditions also affect pack sizes and pack types

Although dog food has been dominated by large pack sizes in Hungary, dog food in smaller portions has been recently listed amongst the dog food products with the most dynamic growth rates. For example, Mars has introduced new products in smaller 4x100g pack sizes under its Cesar brand, whilst Acana Hungary launched its Acana Grasslands dry dog food product in a small 340g format.

COMPETITIVE LANDSCAPE

International producers and brands rely on economic conditions and consumer loyalty

Although private label’s value share has continued to grow, international dog food producers, including Nestlé Hungária and Mars Magyarország primarily, have been benefitting from the popularity of their well-known and trusted brands such as Pedigree and Purina amongst others; they are available in most distribution channels, including in online retailing, unlike private label lines sold by hypermarkets, supermarkets and discounters. At the same time, the well-known pet shop network Fressnapf, which sells both branded and private label dog food, operates an online store for its private label products.

Private label continues to gain traction in dog food

Despite a gradual rise in salaries in Hungary, private label dog food has remained popular thanks in part to expanding product portfolios, not only in the economy segment but also in segments offering quality products, such as Fressnapf’s Real Nature brand, containing natural ingredients in line with the latest trends. In addition, private label products can be purchased at favourable prices, which help boost dog food sales.

Online retailing benefits from latest trends

As a result of growing demand for convenience products and convenient ways of shopping, online retailing has seen the biggest expansion in dog food, like other food and non-food categories in Hungary. Within online retailing, dog owners can choose from several stores, including ones selling solely pet food and pet care products, such as zooplus.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Hungary?
What are the major brands in Hungary?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Hungary - Category analysis

HEADLINES

PROSPECTS

Focus on nutrition and ingredients has positive impact on dog food sales

Despite rising disposable incomes, price sensitivity remains high amongst average dog owners

Improving market conditions also affect pack sizes and pack types

COMPETITIVE LANDSCAPE

International producers and brands rely on economic conditions and consumer loyalty

Private label continues to gain traction in dog food

Online retailing benefits from latest trends

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Hungary - Industry Overview

EXECUTIVE SUMMARY

Pet care benefits from social trends and diversity of products

Demand for premium products and special ingredients

Pet care remains highly competitive, but producers work hard to maintain their positions

Online retailers benefit from convenience trends, pet superstores from higher incomes and chains from still popular private label

Pet care will continue to expand despite the pet population remaining stable

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Focus on nutrition and ingredients has positive impact on dog food sales

Despite rising disposable incomes, price sensitivity remains high amongst average dog owners

Improving market conditions also affect pack sizes and pack types

COMPETITIVE LANDSCAPE

International producers and brands rely on economic conditions and consumer loyalty

Private label continues to gain traction in dog food

Online retailing benefits from latest trends

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Hungary - Category analysis

HEADLINES

PROSPECTS

Focus on nutrition and ingredients has positive impact on dog food sales

Despite rising disposable incomes, price sensitivity remains high amongst average dog owners

Improving market conditions also affect pack sizes and pack types

COMPETITIVE LANDSCAPE

International producers and brands rely on economic conditions and consumer loyalty

Private label continues to gain traction in dog food

Online retailing benefits from latest trends

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Hungary - Industry Overview

EXECUTIVE SUMMARY

Pet care benefits from social trends and diversity of products

Demand for premium products and special ingredients

Pet care remains highly competitive, but producers work hard to maintain their positions

Online retailers benefit from convenience trends, pet superstores from higher incomes and chains from still popular private label

Pet care will continue to expand despite the pet population remaining stable

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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