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Dog Food in Hungary
May 2020
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Executive Summary
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PROSPECTS
Natural nutrition increasingly popular to extend and improve dogs’ lives
The health and wellness trend continued to influence dog food in Hungary in 2020, with owners wishing to provide their pets with nutritious and healthy food in order to extend their lifespans and improve the quality of their lives. BARF (Biologically Appropriate Raw Food Diet), which provides natural nutrition for pets with fresh meat, rice, fruit and vegetables without cereals, is increasingly popular.
Closing of prepared gap and up-trading due to rising purchasing power
Increased spending on dog food is evident both in rising overall volume sales and in the shift to premium packaged food both in wet and dry dog food, whilst dog treats are recording the most dynamic growth despite commanding the highest average unit prices. The prepared gap is gradually closing as more owners are purchasing at least economy dog food instead of feeding their dogs table scraps or homemade food due to rising health consciousness.
Demand for convenience benefits discounters and pet superstores
There is a continuous shift in distribution channels away from independent local pet specialists towards modern grocery retailer chains, mostly discounters and pet superstores, driven by the consumer demand for convenience. E-commerce is also strongly attracting pet owners due to the convenience of home delivery, a wide selection of premium and specialist products and cheap offers.
COMPETITIVE LANDSCAPE
Leading brand owners widen their offer of premium products
The international dog food producers Mars and Nestlé retained their leading positions in branded dog food in 2019, benefiting from the popularity of their Pedigree and Purina brands, which are available in most distribution channels, including e-commerce. Both players continue to invest in innovation and new product launches, widening their offer of premium products.
High popularity and activity of private label
Fressnapf Hungária with its Fressnapf private label range ranked second in dog food in 2019. Fressnapf is the leading pet shop player in Hungary with an extensive network of outlets and its own online stores, offering a wide range of branded and private label dog food, with consumer trust in its stores supporting interest in the retailer’s private label offering.
Declining sales of therapeutic food and supplements through vet clinics
Sales of therapeutic food and supplements through vet clinics are recording decline due to growing competition. The online offer of health food and supplements is widening, and therapeutic food can easily be found in both European and local e-commerce stores such as Petnet.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog Food in Hungary market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Dog Food in Hungary?
- What are the major brands in Hungary?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.
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Dog Food in Hungary - Category analysis
HEADLINES
PROSPECTS
Natural nutrition increasingly popular to extend and improve dogs’ lives
Closing of prepared gap and up-trading due to rising purchasing power
Demand for convenience benefits discounters and pet superstores
COMPETITIVE LANDSCAPE
Leading brand owners widen their offer of premium products
High popularity and activity of private label
Declining sales of therapeutic food and supplements through vet clinics
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2015-2020Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 1 Dog Food by Price Band 2020Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025
Pet Care in Hungary - Industry Overview
EXECUTIVE SUMMARY
Rising purchasing power, premiumisation and growth potential drive sales in 2020
Health awareness and premiumisation trends
Multinationals lead with strong brands, but private label benefits from both price-sensitivity and premiumisation
Convenience influences distribution development
Future growth supported by desire to provide optimum nutrition to ensure pet health
MARKET INDICATORS
Table 18 Pet Populations 2015-2020MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2015-2020Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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