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Country Report

Dog Food in

Dog Food in Hungary

24 pages, Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong potential as shift to packaged food continues

Dog food has strong potential for growth over the forecast period. The majority of dog owners continue to feed their dogs table scraps or home-made food rather than purchasing packaged dog food, although this is rapidly changing.

Nutrition in the spotlight while premium players bank on free from and biologically appropriate recipes

The health and wellness trend is rapidly extending into dog food, with owners wishing to provide their pets with nutritious and healthy food in order to extend their lifespans and improve the quality of their lives. Dog food producers and retailers are supporting this by publishing information and tips on dog nutrition in magazines and on their websites.

Lower retail volume growth linked to popularity of smaller dogs

Retail volume growth of dog food is set to decline slightly over the forecast period, with this linked to the growing popularity of small dogs. The populations of large (over 50lbs/23kg) and mid-sized dogs (20 to 50lbs/9 to 23kg) are set to decline, while that of small dogs (up to 20lbs/9kg) is set to expand strongly.

COMPETITIVE LANDSCAPE

Leading brands balance premiumisation trend with price promotions

International dog food producers Mars and Nestlé retained their leading positions in branded dog food in 2018, benefiting from the popularity of their Pedigree and Purina brands. These are available in most distribution channels, including internet retailing.

Fressnapf benefits from extensive range and established consumer trust

Fressnapf Hungária consolidated its third place in dog food in 2018, with its Fressnapf private label range ranking ahead of Tesco and Purina Darling. Fressnapf is the leading pet shop player in Hungary and offers a wide range of branded and private label dog food, with consumer trust in its stores supporting interest in the retailer’s private label offering.

Private label follows premium trends while retaining value for money appeal

Private label products continue to hold the largest consolidated share of dog food in 2018 thanks to expanding portfolios of quality products, such as Fressnapf’s Real Nature range containing natural ingredients. Rossmann also contributed by entering the organic segment under its Winston range, offering products for small dogs.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Hungary?
What are the major brands in Hungary?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Hungary - Category analysis

HEADLINES

PROSPECTS

Strong potential as shift to packaged food continues

Nutrition in the spotlight while premium players bank on free from and biologically appropriate recipes

Lower retail volume growth linked to popularity of smaller dogs

COMPETITIVE LANDSCAPE

Leading brands balance premiumisation trend with price promotions

Fressnapf benefits from extensive range and established consumer trust

Private label follows premium trends while retaining value for money appeal

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Hungary - Industry Overview

EXECUTIVE SUMMARY

Health-focused innovation supports growth in dog and cat food

Dog and cat owners increasingly pamper pets, with a focus on preventative healthcare and pet happiness

Multinationals lead with strong brands but private label benefits from both price-sensitivity and premiumisation

Online retailers benefit from offering range and convenience

Ongoing growth driven by trading up and widening online range

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Hungary

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Executive Summary

New Report Guarantee

PROSPECTS

Strong potential as shift to packaged food continues

Nutrition in the spotlight while premium players bank on free from and biologically appropriate recipes

Lower retail volume growth linked to popularity of smaller dogs

COMPETITIVE LANDSCAPE

Leading brands balance premiumisation trend with price promotions

Fressnapf benefits from extensive range and established consumer trust

Private label follows premium trends while retaining value for money appeal

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Hungary - Category analysis

HEADLINES

PROSPECTS

Strong potential as shift to packaged food continues

Nutrition in the spotlight while premium players bank on free from and biologically appropriate recipes

Lower retail volume growth linked to popularity of smaller dogs

COMPETITIVE LANDSCAPE

Leading brands balance premiumisation trend with price promotions

Fressnapf benefits from extensive range and established consumer trust

Private label follows premium trends while retaining value for money appeal

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Hungary - Industry Overview

EXECUTIVE SUMMARY

Health-focused innovation supports growth in dog and cat food

Dog and cat owners increasingly pamper pets, with a focus on preventative healthcare and pet happiness

Multinationals lead with strong brands but private label benefits from both price-sensitivity and premiumisation

Online retailers benefit from offering range and convenience

Ongoing growth driven by trading up and widening online range

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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