Over the forecast period, it is anticipated that the dog food market in Hungary will see an increasing diversification based on lifestyle requirements. Specialised food products targeting utility dogs, city dogs, racing dogs, and dogs with allergies, for example, are expected to enter the competition.
As the number of small-sized dogs (XS or S size) continues to grow in Hungary, volume sales of small-portion dog food will also increase. Consumers are likely to perceive smaller portions, such as Lidl's private label Orlando in 4x100g aluminium trays, as fresher and more nutritious for their pets than larger-sized alternatives which cannot be eaten in one go.
With approximately half of Hungary's dogs being overweight, it is expected that the demand for dog food products targeting pet obesity and overall health will grow. These products will focus on supporting digestive health, providing the right nutrition (including vitamin-enriched and/or high protein content), and catering to hypoallergenic or "free-from" diets.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of wet and dry dog food.See All of Our Definitions
This report originates from Passport, our Dog Food research and analysis database.
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