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Country Report

Dog Food in

Dog Food in Malaysia

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Nutritional benefits become crucial for consumers when choosing dog food brands

Pet owners are increasingly concerned about the nutritional benefits of dog food and are looking for niche brands with a premium price, such as organic, grain free and natural ingredients like plant-based protein. Hence, Wellness Complete Health Grain Free and Wellness Core Grain Free were launched in May 2017 and Symply was launched in November 2017 with added natural ingredients and prebiotics for digestive health.

Distribution diversification to attract consumers

Players are reaching out to target consumers by expanding distribution channels to vending machines and internet retailing. Pet Box vending machine was introduced in July 2017 in the M3 Mall Kuala Lumpur.

COMPETITIVE LANDSCAPE

Multinational companies lead dog food through marketing campaigns

Top-ranking companies, such as Mars Foods and Purina Petcare (M), organise various marketing campaigns to maintain their leadership in dog food. Pedigree introduces price promotions for all product ranges and communicates them through social media updates, such as free cookie/brownie bag for every purchase of 3kg Pedigree dry dog food.

Shelf space optimisation and distribution expansion

International brands like Pedigree and Cesar create product awareness and optimise visibility by displaying their products on standalone shelves on the corner of hypermarket and supermarket aisles. Leading brands are also expanding their distribution to include internet retailing, with many available through online fashion retailers.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Malaysia?
What are the major brands in Malaysia?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Malaysia - Category analysis

HEADLINES

PROSPECTS

Nutritional benefits become crucial for consumers when choosing dog food brands

Distribution diversification to attract consumers

COMPETITIVE LANDSCAPE

Multinational companies lead dog food through marketing campaigns

Shelf space optimisation and distribution expansion

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Pet adoption and animal shelters prosper and stimulate demand for pet care

Continuous new product introductions results in robust growth for pet care

International players rely on marketing campaigns to boost sales

Internet retailing gradually emerging

Pet care to grow steadily over the forecast period

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Nutritional benefits become crucial for consumers when choosing dog food brands

Distribution diversification to attract consumers

COMPETITIVE LANDSCAPE

Multinational companies lead dog food through marketing campaigns

Shelf space optimisation and distribution expansion

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Malaysia - Category analysis

HEADLINES

PROSPECTS

Nutritional benefits become crucial for consumers when choosing dog food brands

Distribution diversification to attract consumers

COMPETITIVE LANDSCAPE

Multinational companies lead dog food through marketing campaigns

Shelf space optimisation and distribution expansion

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Pet adoption and animal shelters prosper and stimulate demand for pet care

Continuous new product introductions results in robust growth for pet care

International players rely on marketing campaigns to boost sales

Internet retailing gradually emerging

Pet care to grow steadily over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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