Premium brands such as Royal Canin and Supercoat are expected to maintain consumer interest by offering ongoing price promotions such as vouchers and cash rebates over the forecast period. Since many premium brands are only slightly more expensive than mid-priced brands such as Hug and Pedigree, especially when buying in bulk, many local consumers concerned about pet health will continue to regard premium brands as offering good value for money.
Pet exhibitions are seeing a resurgence post-pandemic, and the upcoming Oh My Pet Expo in August 2023, Pet Expo 2023 and Cat Expo 2023 may boost demand for dog food, especially mid-priced dog food. Major players such as Mars Foods Inc and Perfect Companion (M) Sdn Bhd in this category will exploit these opportunities to actively engage with pet owners and offer education on new product launches.
Over the forecast period, players will need to innovate to attract consumers’ attention and differentiate themselves from the competition. For example, international players (Mars Foods and Nestlé) are expected to venture into freeze-dried technology for dog treats and dry dog food.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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