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Dog Food in Malaysia
May 2020
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Executive Summary
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PROSPECTS
Rising prices and urbanisation limits pet ownership
There is a rising trend towards smaller living spaces in Malaysia due to ongoing urbanisation and population growth, with an increasing number of people living in small apartments. This trend is impeding dog food growth owing to restrictions on pet ownership in many of the burgeoning number of high-rise properties.
Demand for premium dry dog food boosted by growing interest in optimum nutrition
Pet owners are increasingly concerned about ingredients in dog food due to growing awareness of the importance of nutrition. An increasing number of owners are focused on ensuring that dogs obtain biologically appropriate and balanced nutrition.
Growing competition from high-quality unpackaged raw dog food
Premium unpackaged raw dog food is sparking interest among owners, posing competition to premium packaged food. Unpackaged raw dog food enables owners to choose the exact ingredients and nutritional supplements that will most benefit their dogs.
COMPETITIVE LANDSCAPE
New functional and innovative ranges help to attract owners
As pet owners are increasingly educated about dog nutrition and are becoming more concerned about the ingredients used within dog food, players are focusing on ingredient innovation. Companies are increasingly incorporating health and wellness nutrients, while emphasising their use of natural, fresh and biologically appropriate ingredients.
Consumers attracted by convenient e-commerce and hypermarket shopping
International players such as Mars Foods and Royal Canin Malaysia are increasingly focused on growing sales via e-commerce. These players are opting to expand to this channel as pet shops and pet superstores become increasingly competitive and offer a vast and expanding range of brands, while hypermarkets and supermarkets impose high listing fees for distribution.
New innovative ranges key to fuelling interest in premium sales
Economy and mid-priced dog food players tend to focus on driving sales by expanding distribution via modern grocery retailers, with these outlets attracting cost and convenience focused consumers. In contrast, premium dog food players tend to focus distribution efforts on pet superstores, pet shops and online retailing.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog Food in Malaysia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Dog Food in Malaysia?
- What are the major brands in Malaysia?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.
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Request more informationTable of Contents
Dog Food in Malaysia - Category analysis
HEADLINES
PROSPECTS
Rising prices and urbanisation limits pet ownership
Demand for premium dry dog food boosted by growing interest in optimum nutrition
Growing competition from high-quality unpackaged raw dog food
COMPETITIVE LANDSCAPE
New functional and innovative ranges help to attract owners
Consumers attracted by convenient e-commerce and hypermarket shopping
New innovative ranges key to fuelling interest in premium sales
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2015-2020Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 1 Dog Food by Price Band 2020Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025
Pet Care in Malaysia - Industry Overview
EXECUTIVE SUMMARY
Pet ownership limited by shift towards smaller urban dwellings
Humanisation trend fuels interest in higher nutrition pet food
Lower income consumers trade down in response to rising prices
Competitive prices help hypermarkets attract consumers
Positive outlook supported by ongoing expansion of pet superstores
MARKET INDICATORS
Table 18 Pet Populations 2015-2020MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2015-2020Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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