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Country Report

Dog Food in

Dog Food in Poland

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Small dog population increases, encouraging use of prepared food and trading up

Small dog breeds recorded by far the strongest growth in number among the overall dog population in 2019, causing dog food manufacturers to cater more to owners of such breeds. The ongoing growth in the number of small dogs is related to urbanisation and more hectic lifestyles.

Premium dog food diversifies, with focus on natural and free from claims

Pet humanisation and the health and wellness trend are having a big influence on new product developments in dog food, with growing demand for products bearing claims that they offer the best quality. The positive performance of the economy in 2019, characterised by low inflation and higher spending power, supported a rise in consumer awareness of labelling and ingredients as many dog owners sought to buy the best.

Dog treats benefit from retailers encouraging impulse purchases

Dog treats are increasingly displayed as impulse products at retailers such as Biedronka and TEDi, with this increasing their sales growth considerably. While dog treats have long been available in these retailers, these products are now increasingly stocked near the checkout, next to confectionery, snacks and other items that shoppers buy on impulse.

COMPETITIVE LANDSCAPE

Nestlé, domestic players and private label alike advance on leader Mars

Mars remains the clear category leader due to its wide portfolio of products, which cover each price segment, in addition to its brands’ wide availability. The company also leads the dynamic dog treats category.

Private label aims for more premium positioning as it seeks to shake off low quality image

Private label players are expanding their portfolios and starting to offer products that are mid-priced but take inspiration from premium products in terms of appearance and ingredients, thus fuelling the growth of mid-priced dog food. Examples of such private label ranges include Tesco Pet Specialist Premium, launched at the end of 2017, and Biedronka’s Activ Pet, introduced in February 2018.

Internet retailing increasingly demands an omnichannel approach

Internet retailing is developing rapidly in dog food and pet care in general in Poland, with all leading pet shop and pet superstore chains offering online shopping options. Moreover, a large number of smaller domestic retailers operate online only.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Poland?
What are the major brands in Poland?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Poland - Category analysis

HEADLINES

PROSPECTS

Small dog population increases, encouraging use of prepared food and trading up

Premium dog food diversifies, with focus on natural and free from claims

Dog treats benefit from retailers encouraging impulse purchases

COMPETITIVE LANDSCAPE

Nestlé, domestic players and private label alike advance on leader Mars

Private label aims for more premium positioning as it seeks to shake off low quality image

Internet retailing increasingly demands an omnichannel approach

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Urbanisation, delayed parenthood and population ageing all benefit sales

Claims confusion as healthier pet food emerges

DNP breaks the mould by offering premium domestic food

Convenience and private label allow for distribution diversification

Growing share of prepared food and expanding pet population drive growth

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Small dog population increases, encouraging use of prepared food and trading up

Premium dog food diversifies, with focus on natural and free from claims

Dog treats benefit from retailers encouraging impulse purchases

COMPETITIVE LANDSCAPE

Nestlé, domestic players and private label alike advance on leader Mars

Private label aims for more premium positioning as it seeks to shake off low quality image

Internet retailing increasingly demands an omnichannel approach

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Poland - Category analysis

HEADLINES

PROSPECTS

Small dog population increases, encouraging use of prepared food and trading up

Premium dog food diversifies, with focus on natural and free from claims

Dog treats benefit from retailers encouraging impulse purchases

COMPETITIVE LANDSCAPE

Nestlé, domestic players and private label alike advance on leader Mars

Private label aims for more premium positioning as it seeks to shake off low quality image

Internet retailing increasingly demands an omnichannel approach

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Urbanisation, delayed parenthood and population ageing all benefit sales

Claims confusion as healthier pet food emerges

DNP breaks the mould by offering premium domestic food

Convenience and private label allow for distribution diversification

Growing share of prepared food and expanding pet population drive growth

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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