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Country Report

Dog Food in

Dog Food in Poland

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation and added properties drive growth

The improving economic situation of households saw a strong increase in the purchase of prepared dog food in 2017. This also encouraged more consumers to upgrade from economy to mid-priced and mid-priced to premium products.

Dry dog food dominates sales

While wet dog food recorded slightly faster retail value sales growth in 2017, dry dog food continued to dominate the category. Even though wet products offer extra properties and may be preferable to some dogs and their owners, dry dog food offers lower unit prices and easier transportation and storage, as most dry products come in large plastic pouches with zip/press closures.

Growing dog population and rising consumer awareness brighten the outlook

The dog population is expected to continue to grow over the forecast period. The small and medium dog populations are likely to increase faster than the large dog population due to rising urbanisation, increasingly hectic lifestyles and the perception of a dog as a companion.

COMPETITIVE LANDSCAPE

Ongoing development of internet retailing

Internet retailing is developing rapidly in pet care in Poland, with every main pet store chain and superstore offering online shopping options. Moreover, a large number of smaller domestic companies operate online only, without a physical outlet.

Fragmented competitive landscape

The competitive landscape remained fragmented with numerous companies holding marginal to small retail value shares in 2017 shares. Fragmentation is mainly due to the different properties offered by various products, brands operating within only one price segment, fierce price competition between companies and the large number of new brands, imported and locally manufactured, constantly entering the fray.

Private label players try to offset stagnation

While private label has enjoyed success in dog food, there were signs of a slowdown in 2017. This was caused by strong competition from brands in the economy segment, price discounts by mid-priced products and the unit price becoming a less important factor in the purchasing decisions of more consumers.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Poland?
What are the major brands in Poland?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Poland - Category analysis

HEADLINES

PROSPECTS

Premiumisation and added properties drive growth

Dry dog food dominates sales

Growing dog population and rising consumer awareness brighten the outlook

COMPETITIVE LANDSCAPE

Ongoing development of internet retailing

Fragmented competitive landscape

Private label players try to offset stagnation

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Improving economy stimulates sales of pet food

Competition forces players to improve product formulas

Leadership of multinational companies

Pet shops lead distribution

Positive outlook for pet food

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Poland

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Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation and added properties drive growth

Dry dog food dominates sales

Growing dog population and rising consumer awareness brighten the outlook

COMPETITIVE LANDSCAPE

Ongoing development of internet retailing

Fragmented competitive landscape

Private label players try to offset stagnation

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Poland - Category analysis

HEADLINES

PROSPECTS

Premiumisation and added properties drive growth

Dry dog food dominates sales

Growing dog population and rising consumer awareness brighten the outlook

COMPETITIVE LANDSCAPE

Ongoing development of internet retailing

Fragmented competitive landscape

Private label players try to offset stagnation

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Improving economy stimulates sales of pet food

Competition forces players to improve product formulas

Leadership of multinational companies

Pet shops lead distribution

Positive outlook for pet food

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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