Competitive Landscape
Private Label Brand Growth Influences Leading Companies' Shares
Dog food in Poland demonstrated a moderate level of concentration, with the top players holding significant but not overwhelming shares, indicating a market that balances between major manufacturers and growing private label brand presence. Mars Polska Sp zoo remained the leading player with an 18% share in 2025.
Wh Group Acquisition Signals Strategic Consolidation and Growth Potential
A notable merger impacting dog food in Poland is the acquisition of Pupil Foods Sp zoo by Morliny Foods, a part of WH Group, completed on 2 July 2025. The Pupil brand remains active under the new ownership, positioning WH Group to leverage its global leadership in pork sales to potentially enhance the brand's value and market share within dog food.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Poland?
- Which are the leading brands in Dog Food in Poland?
- How are products distributed in Dog Food in Poland?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Poland - Category analysis
Key Data Insights
Dog Food Summary
Growth in Dog Food Driven by Spending Power and Sustained Demand
Dry Dog Food Leads Sales through Convenience and Nutritional Benefits
Premiumisation and Health and Wellness Drive Growth in Polish Dog Food Market
Consumers to Embrace Health-Focused Product Choices
Polarisation between Premium and Economy to Shape Market
Functional Health Trends Expected to Reshape Offerings
Private Label Brand Growth Influences Leading Companies' Shares
Wh Group Acquisition Signals Strategic Consolidation and Growth Potential
Retail E-Commerce Leads with Growing Premium Demand
Comfy Appetit Vita Launches Functional Monoprotein Soft Treats
Wataha Hunt Launches Mono Protein Targeting Poland's Premium Dog Food
Dogs Plate Expands Production Capacity to Meet Demand for Functional Pet Nutrition
Pet Care in Poland - Industry Overview
2026 Developments
Key Data Insights
Premiumisation Drives Value Growth in Pet Care
Preventive Care Drives Demand for Targeted Pet Supplements
Price Polarisation Reshapes Consumer Purchasing Patterns
Polish Pet Owners Drive Premium and Economy Options Growth Diverging Demand
Health and Wellness Focus to Prompt Tailored, Functional Pet Care Solutions
Market Polarisation to Persist as Dog Food Leads Polish Pet Care Growth
Mars and Nestlé Sustain Lead Amid Shifting Share Dynamics
Retail E-Commerce, Discounters and Pet Shops to Lead Distribution in 2026
Tomojo Drives Premiumisation with Health and Quality Focus
Comfy Appetit Vita Exemplifies Functional Treats
Market Polarisation Underscored by Anna Boleyn’S Wet Food
Country Reports Disclaimer
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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