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Country Report

Dog Food in

Dog Food in Poland

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Pet humanisation trend prompts manufacturers to improve recipes

The humanisation trend in pet care has mirrored the trends from contemporary human food and nutrition, be it health and wellness, natural and organic, or free from claims. To stay relevant in a rapidly premiumising market, manufacturers are improving their formulas.

Wet dog food growing fast, but unlikely to threaten dry dog food’s dominance

Wet dog food has been showing impressive growth since 2015. Natural meat texture and a stronger and more appetising smell is a great way to sway even very picky eaters, while ensuring that pets get all of the nutrients necessary to keep them healthy.

Dog treats benefit from functionality

Dog treats continued to be a dynamic category in dog food in 2020. Dog treats growth has been primarily fuelled by impulse purchases – retailers have been strategically displaying them near check-outs, considerably increasing their sales growth.

COMPETITIVE LANDSCAPE

Tesco closing stores, planning to move out of Poland

Tesco, which is currently fourth in dog food in terms of value share, is reportedly considering selling its struggling Polish division. The Sunday trading ban, competition from discounters and financial scandals have all contributed to recurring weak sales results, forcing simplification of management structures, reduction of store administration and closure of unprofitable stores.

Royal Canin gains share due to specialisation

Royal Canin has been gaining share in dog food, seeing it replace Auchan Polska Sp zoo’s private label in fifth place in the value share rankings. Royal Canin has an extensive portfolio of premium products, and its strength lies in specialised dog food for a range of breeds.

Josera Polska Sp zoo embracing an omnichannel approach

Josera has been reacting to category disruptions, renewing its packaging design and expanding into other categories. Its new sales strategy embraces an omnichannel approach.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Poland?
What are the major brands in Poland?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Poland - Category analysis

HEADLINES

PROSPECTS

Pet humanisation trend prompts manufacturers to improve recipes

Wet dog food growing fast, but unlikely to threaten dry dog food’s dominance

Dog treats benefit from functionality

COMPETITIVE LANDSCAPE

Tesco closing stores, planning to move out of Poland

Royal Canin gains share due to specialisation

Josera Polska Sp zoo embracing an omnichannel approach

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Rising disposable income drives premiumisation and humanisation trends

Premiumisation increases diverse and specialised offer

Competition strengthens in the premium segment

E-commerce continues taking share from pet stores and pet superstores

Decreasing prepared gap, growing pet population and premiumisation will drive growth

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Pet humanisation trend prompts manufacturers to improve recipes

Wet dog food growing fast, but unlikely to threaten dry dog food’s dominance

Dog treats benefit from functionality

COMPETITIVE LANDSCAPE

Tesco closing stores, planning to move out of Poland

Royal Canin gains share due to specialisation

Josera Polska Sp zoo embracing an omnichannel approach

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Poland - Category analysis

HEADLINES

PROSPECTS

Pet humanisation trend prompts manufacturers to improve recipes

Wet dog food growing fast, but unlikely to threaten dry dog food’s dominance

Dog treats benefit from functionality

COMPETITIVE LANDSCAPE

Tesco closing stores, planning to move out of Poland

Royal Canin gains share due to specialisation

Josera Polska Sp zoo embracing an omnichannel approach

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Rising disposable income drives premiumisation and humanisation trends

Premiumisation increases diverse and specialised offer

Competition strengthens in the premium segment

E-commerce continues taking share from pet stores and pet superstores

Decreasing prepared gap, growing pet population and premiumisation will drive growth

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

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