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Country Report

Dog Food in

Dog Food in Singapore

22 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Buying health with wealth

As consumer spending increases and dog owners regard dogs as part of the family, they place greater emphasis on feeding healthy food to their dogs. Grain free and gluten free food have grown in popularity, as they are successfully positioned as healthier and more nutritious as they do not have fillers such as corn.

Humanisation trends to continue to influence dog food

The close connections between dog owners and their canines have aided pet humanisation trends in dog food. Food used for dogs is often derived from leftover parts of animals which have little use for humans.

Superfoods enter dog food

The niche area of superfoods such as pumpkin, lentils and chai seeds has also been gaining in popularity, with brands such as Solid Gold actively innovating and creating new formulas which mimic human diets. The trend of humanisation of dog food is expected to witness human-grade food and superfoods become increasingly available in multiple channels such as pet stores and internet retailing as more brands tap into the humanisation trend and cater to the growing demand for special food.

COMPETITIVE LANDSCAPE

Dog treats driven by the dynamism of new entrants

Dog treats recorded the strongest retail value growth in dog food in 2017, with product innovation and the focus on health among new brands contributing towards much of the growth. Dog treats were traditionally perceived as unhealthy, due to their lack of nutrients relative to mainstream wet and dry dog food.

Mature brands to record slower growth

Mature brands such as Marukan, Bow Wow and Jerhigh are expected to experience slower growth in an increasingly fragmented category, whereas newer brands focusing on natural treats, freeze-dried treats and superfoods are likely to grow in popularity.

Pet Lovers Centre continues to record strong growth

Pet Lovers Centre’s private label products and exclusively distributed brands continued to register good growth in 2017 due to its extensive distribution channels and in-store brand publicity. The Pet Lovers Centre chain utilises its wide network of pet shops and pet superstores such as Pet Safaris located across Singapore in heartland areas and shopping centres to increase the outreach of its products.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Singapore?
What are the major brands in Singapore?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Singapore - Category analysis

HEADLINES

PROSPECTS

Buying health with wealth

Humanisation trends to continue to influence dog food

Superfoods enter dog food

COMPETITIVE LANDSCAPE

Dog treats driven by the dynamism of new entrants

Mature brands to record slower growth

Pet Lovers Centre continues to record strong growth

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Singaporean pets given the royal treatment

The cat is out of the bag for internet retailing

All eyes are on the lion’s share of the market

More than pet treats required to entice consumers into stores

Who will be man’s best friend in a market which is set to grow?

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Buying health with wealth

Humanisation trends to continue to influence dog food

Superfoods enter dog food

COMPETITIVE LANDSCAPE

Dog treats driven by the dynamism of new entrants

Mature brands to record slower growth

Pet Lovers Centre continues to record strong growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Dog Food in Singapore - Category analysis

HEADLINES

PROSPECTS

Buying health with wealth

Humanisation trends to continue to influence dog food

Superfoods enter dog food

COMPETITIVE LANDSCAPE

Dog treats driven by the dynamism of new entrants

Mature brands to record slower growth

Pet Lovers Centre continues to record strong growth

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Singaporean pets given the royal treatment

The cat is out of the bag for internet retailing

All eyes are on the lion’s share of the market

More than pet treats required to entice consumers into stores

Who will be man’s best friend in a market which is set to grow?

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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