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Country Report

Dog Food in

Dog Food in Singapore

May 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dog owners seek out greater functionality and naturally-positioned dog food

Pet anthropomorphism is the latest evolution of the humanisation trend. Some dog owners are thus increasingly feeding their pets with food that is “human grade” in line with their desire to only give their dog food that they themselves would eat.

Fresh dog food start-ups face challenges in scaling up

At the highest end of the dog food price spectrum are start-ups such as Goodwoof SG, Pet Cubes and Furry’s Kitchen, with these offering customised dog food that is freshly cooked to order. Consumers can select the exact proteins and vegetables that go into their dog’s feed, with additional choices of supplements.

COMPETITIVE LANDSCAPE

Threat of disruption grows as start-ups flourish

The inability for one fresh dog food start-up to build scale in its production is driving more start-ups to enter this area. In 2019, The Paw Chef and The Farmer’s Dog joined the fray, pitting themselves against incumbents such as Good Woof SG, The Grateful Dog, Furry’s Kitchen and Pet Cubes.

E-commerce gains share from pet shops and supermarkets

E-commerce is gaining share at the expense of pet shops and supermarkets. Omnichannel retailing is increasingly important in Singaporean dog food, where the path to purchase incorporates both online and offline elements.

Hill’s global product recall in 2019 not expected to heavily dent its growth prospects

Hill’s Pet Nutrition suffered a product recall in 2019, after three of the company’s products were found to contain elevated levels of vitamin D. Dogs were potentially exposed to renal dysfunction issues if these were consumed over a sustained period of time.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Singapore?
What are the major brands in Singapore?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Singapore - Category analysis

HEADLINES

PROSPECTS

Dog owners seek out greater functionality and naturally-positioned dog food

Fresh dog food start-ups face challenges in scaling up

COMPETITIVE LANDSCAPE

Threat of disruption grows as start-ups flourish

E-commerce gains share from pet shops and supermarkets

Hill’s global product recall in 2019 not expected to heavily dent its growth prospects

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Innovation efforts remain strong in both pet food and accessories

Pet owners seek out more functional and natural pet food

Risk of disruption from fresh pet food start-ups is small, but growing

E-commerce is gaining share from pet shops and supermarkets

Cat population to grow faster than dog population in forecast period

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dog owners seek out greater functionality and naturally-positioned dog food

Fresh dog food start-ups face challenges in scaling up

COMPETITIVE LANDSCAPE

Threat of disruption grows as start-ups flourish

E-commerce gains share from pet shops and supermarkets

Hill’s global product recall in 2019 not expected to heavily dent its growth prospects

Samples

Overview

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Table of Contents

Dog Food in Singapore - Category analysis

HEADLINES

PROSPECTS

Dog owners seek out greater functionality and naturally-positioned dog food

Fresh dog food start-ups face challenges in scaling up

COMPETITIVE LANDSCAPE

Threat of disruption grows as start-ups flourish

E-commerce gains share from pet shops and supermarkets

Hill’s global product recall in 2019 not expected to heavily dent its growth prospects

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Innovation efforts remain strong in both pet food and accessories

Pet owners seek out more functional and natural pet food

Risk of disruption from fresh pet food start-ups is small, but growing

E-commerce is gaining share from pet shops and supermarkets

Cat population to grow faster than dog population in forecast period

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

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