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Country Report

Dog Food in

Dog Food in South Africa

23 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Affordable brands remain popular

As consumers’ disposable incomes remained under pressure, there was growing demand for mid-priced and economy dog food brands at the end of the review period, as consumers sought value for money. Imported brands saw higher price rises due to the weakening of the rand, further pushing consumers towards cheaper brands.

Dry dog food is more affordable than wet dog food

Dry dog food is more affordable and gives better value for money, due to the fact that it is available in larger pack sizes than wet dog food. Most wet dog food is available in smaller pack sizes and is mainly canned, although canned food is in decline as pouches are surging in popularity.

Consumers will continue to seek value for money

Dog ownership is expected to increase over the forecast period, particularly of small breeds. Whilst large dogs offer greater security, they are more expensive to feed and less compatible with increasingly popular smaller townhouses in security complexes.

COMPETITIVE LANDSCAPE

Martin & Martin acquires Nestlé South Africa’s pet food brands

In July 2016, Martin & Martin acquired Nestlé South Africa’s pet food brands. Brands which were previously in Nestlé South Africa’s portfolio include Husky, Friskies, Pamper and Purina.

Martin & Martin maintains its lead

Martin & Martin led dog food in value terms in 2017. It saw a strong increase in its share in 2016, as a result of its acquisition of Nestlé’s pet food brands.

Private label remains significant in dog food

Private label continues to see increased consumer support, with manufacturers introducing private label ranges to suit different price points. Pick ‘n’ Pay has a No Name economy range, for example, as well as a mid-priced range, PnP Choice.

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Samples

Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in South Africa?
What are the major brands in South Africa?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in South Africa - Category analysis

HEADLINES

PROSPECTS

Affordable brands remain popular

Dry dog food is more affordable than wet dog food

Consumers will continue to seek value for money

COMPETITIVE LANDSCAPE

Martin & Martin acquires Nestlé South Africa’s pet food brands

Martin & Martin maintains its lead

Private label remains significant in dog food

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Pet care sees steady retail value growth

Affordable brands remain popular amongst consumers

Martin & Martin remains the leading company in pet care in 2017

Supermarkets remains the leading distribution channel

Pet care volume growth is expected to be sluggish due to maturity

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in South Africa

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Executive Summary

New Report Guarantee

PROSPECTS

Affordable brands remain popular

Dry dog food is more affordable than wet dog food

Consumers will continue to seek value for money

COMPETITIVE LANDSCAPE

Martin & Martin acquires Nestlé South Africa’s pet food brands

Martin & Martin maintains its lead

Private label remains significant in dog food

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in South Africa - Category analysis

HEADLINES

PROSPECTS

Affordable brands remain popular

Dry dog food is more affordable than wet dog food

Consumers will continue to seek value for money

COMPETITIVE LANDSCAPE

Martin & Martin acquires Nestlé South Africa’s pet food brands

Martin & Martin maintains its lead

Private label remains significant in dog food

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Pet care sees steady retail value growth

Affordable brands remain popular amongst consumers

Martin & Martin remains the leading company in pet care in 2017

Supermarkets remains the leading distribution channel

Pet care volume growth is expected to be sluggish due to maturity

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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