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Country Report

Dog Food in

Dog Food in South Africa

May 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Pet humanisation boosts demand for higher quality and healthier dog food

Dogs are still primarily kept for security purposes in many South African households. However, in line with the wider trend towards pet humanisation, owners are becoming more inclined to treat dogs as family members and increase spending on their wellbeing.

Dog owners seek better value for money amidst ongoing economic uncertainty

While premiumisation continued in dog food over 2019-2020, rising prices and challenging economic conditions in South Africa ensured that value for money remained a key consideration in purchasing decisions for many owners. In particular, consumers showed a growing preference for products that offer multiple benefits or functions.

Influence of humanisation trend increasingly evident in dog food flavours

As owners become more inclined to treat pets like family members, players in dog food are increasingly updating their portfolios with products that mirror trends in the packaged food market. The clearest manifestation of this strategy is the growing offer of products with “humanised” flavours.

COMPETITIVE LANDSCAPE

Innovation helps RCL Foods to consolidate its lead in 2019

RCL Foods Ltd remained the leading player in dog food in 2019. Despite challenging trading conditions, the company saw its overall value share increase from 2018, continuing the upward trend observed throughout the review period.

Montego revamps packaging designs for its dog food ranges

Third-ranked dog food company Montego Pet Nutrition (Pty) Ltd unveiled a new look for its eponymous umbrella brand in 2019. In addition to a new logo, the revamp includes new packaging designs for all Montego product ranges.

Premium-oriented private label lines gain popularity

Private label performed well in dog food towards the end of the review period, partly thanks to their competitive prices but also due to improvements in product quality standards. In particular, consumers showed growing interest in new and recently launched premium-oriented lines offering higher quality and healthier ingredients, such as Pick'n Pay’s Nutriphase and Lokuno from Absolute Pets.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in South Africa?
What are the major brands in South Africa?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in South Africa - Category analysis

HEADLINES

PROSPECTS

Pet humanisation boosts demand for higher quality and healthier dog food

Dog owners seek better value for money amidst ongoing economic uncertainty

Influence of humanisation trend increasingly evident in dog food flavours

COMPETITIVE LANDSCAPE

Innovation helps RCL Foods to consolidate its lead in 2019

Montego revamps packaging designs for its dog food ranges

Premium-oriented private label lines gain popularity

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2015-2020
Table 2 Dog Population 2015-2020
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Dog Food by Price Band 2020
Table 4 Sales of Dog Food by Category: Volume 2015-2020
Table 5 Sales of Dog Food by Category: Value 2015-2020
Table 6 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Dog Food: % Value 2015-2019
Table 11 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 12 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 13 Distribution of Dog Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Pet Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Pet care records improved performance in 2020

Pet humanisation continues to shape consumer preferences and fuel innovation

Martin & Martin maintains market lead but faces growing threat from RCL Foods

Supermarkets remains the leading distribution channel

Outlook for pet care remains positive despite growing economic uncertainty

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dog Food in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Pet humanisation boosts demand for higher quality and healthier dog food

Dog owners seek better value for money amidst ongoing economic uncertainty

Influence of humanisation trend increasingly evident in dog food flavours

COMPETITIVE LANDSCAPE

Innovation helps RCL Foods to consolidate its lead in 2019

Montego revamps packaging designs for its dog food ranges

Premium-oriented private label lines gain popularity

Samples

Overview

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Table of Contents

Dog Food in South Africa - Category analysis

HEADLINES

PROSPECTS

Pet humanisation boosts demand for higher quality and healthier dog food

Dog owners seek better value for money amidst ongoing economic uncertainty

Influence of humanisation trend increasingly evident in dog food flavours

COMPETITIVE LANDSCAPE

Innovation helps RCL Foods to consolidate its lead in 2019

Montego revamps packaging designs for its dog food ranges

Premium-oriented private label lines gain popularity

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Pet care records improved performance in 2020

Pet humanisation continues to shape consumer preferences and fuel innovation

Martin & Martin maintains market lead but faces growing threat from RCL Foods

Supermarkets remains the leading distribution channel

Outlook for pet care remains positive despite growing economic uncertainty

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

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