Premiumisation will continue to drive dog food value sales, especially for wet dog food and dog treats and mixers, as local dog owners tend to prioritise their pets’ needs and are willing to pay a premium to ensure their wellbeing. On the one hand, premiumisation is reflected in the increasing popularity of customised nutrition.
While sustainability is becoming a fashionable topic among local consumers in general, it is also emerging in pet food with various initiatives. For example, Hidden Gems, a zero-waste pet food manufacturer and retailer which sells mainly dog treats and mixers, introduced the bulk items ordering model to Hong Kong in 2021.
Both offline and online channels are expected to maintain their momentum from 2023 onwards, despite constant efforts to cannibalise sales. Benefiting from the improving e-commerce landscape in Hong Kong, the subscription model of dog food emerged during the pandemic and is gradually penetrating pet households with stable dog food demand.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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