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Country Report

Dog Food in

Dog Food in Hong Kong, China

Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dental chews derived from grain-free ingredients gaining popularity in dog treats

Many owners feel that dental cleaning for pets is expensive and is not a long-term solution to ensuring their dogs have healthy teeth. As a result, dental chews and bones are essential items in dog treats.

The rise of home-made dog food

Publicised by the word-of-mouth marketing technique, commercial freshly prepared wet dog food has attracted plenty of pet owners, and these businesses have received good feedback within the industry and from local consumers. These products are mostly sold by players operating online, providing instant consultation on their websites, demonstrating different menus based on each week’s offering (chicken/beef/pork/fish) and making deliveries on weekly orders of home-made food that is meant to be consumed within one week.

Slowing growth in the dog population

With increasing stress and tension in the fast-paced urban lifestyles, some people have gradually shifted their interests from owning a dog to owning a cat or small mammal instead, as this requires less time in terms of walking. With household income growth struggling to keep pace with inflation, it is also becoming more difficult financially to keep a dog, particularly in view of the ever increasing varieties of treats and brands with pricy offerings on the market.

COMPETITIVE LANDSCAPE

Nestlé moves towards natural recipes in dog food

Major players in pet food are always trying to learn from and/or adopt new market trends, which enables them to continue holding large sales shares. For example, Nestlé Hong Kong Ltd has discontinued the supply of several of its dog food ranges, including but not limited to Purina Dog Chow and Purina ONE.

Blurring of mid-priced and premium dog food

There are no economy dog food options in Hong Kong because of the wide range of mid-priced options. Hong Kong dog owners often treat their dogs as family members and are therefore happen to spend on anything that is beneficial for their pets.

Simplified offerings in dog food

Previously, in veterinary formulas or general dog food there would have been clear differentiation in offerings based on age and breed, because of the belief that different ages need different nutrients for each type of dog. Nowadays, brands tend to streamline the offerings by providing only one product for the whole breed and for all age ranges, but recommending that owners buy different types of food (wet and dry) to balance the nutrients needed.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Hong Kong, China?
What are the major brands in Hong Kong, China?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Dental chews derived from grain-free ingredients gaining popularity in dog treats

The rise of home-made dog food

Slowing growth in the dog population

COMPETITIVE LANDSCAPE

Nestlé moves towards natural recipes in dog food

Blurring of mid-priced and premium dog food

Simplified offerings in dog food

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Continuous humanisation in product development

Green veganism pet food is a fading trend

Grain-free wet food

Increasing sales potential from tourists from mainland China

Tendency towards smaller pet sizes

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dental chews derived from grain-free ingredients gaining popularity in dog treats

The rise of home-made dog food

Slowing growth in the dog population

COMPETITIVE LANDSCAPE

Nestlé moves towards natural recipes in dog food

Blurring of mid-priced and premium dog food

Simplified offerings in dog food

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Dog Food in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Dental chews derived from grain-free ingredients gaining popularity in dog treats

The rise of home-made dog food

Slowing growth in the dog population

COMPETITIVE LANDSCAPE

Nestlé moves towards natural recipes in dog food

Blurring of mid-priced and premium dog food

Simplified offerings in dog food

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Continuous humanisation in product development

Green veganism pet food is a fading trend

Grain-free wet food

Increasing sales potential from tourists from mainland China

Tendency towards smaller pet sizes

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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