2026 Developments
Spain's pet care in 2026 is expected to reflect value growth, driven by a consumer shift towards premium and health-focused products. Retail sales reach EUR3,198 million, illustrating the strength of premiumisation as consumers invest more per pet amid stable economic conditions and improving household incomes. The ongoing preference for higher-quality wet food formats, especially in dog and cat food, is reshaping consumption patterns, with innovation in functional treats and supplements enhancing pet care's appeal. Demographic trends such as increasing single-person and dual-income-no-kids households support higher spend per pet, while rising cat ownership and the humanisation of pets accelerate demand for differentiated, health-oriented offerings. Leading companies are leveraging these trends through strategic portfolio expansions, including subscription-based fresh food models and novel product formats that foster emotional bonding and preventive care. Retail channels are evolving, with supermarkets maintaining prominence but retail e-commerce gaining traction by offering convenience, personalised promotions, and subscription services, compelling brands to adopt omnichannel strategies that blend expert advice with digital engagement. Pet care’s attractiveness lies in its robust value growth prospects, innovation-driven product development, and shifting consumer behaviours that prioritise quality, health, and convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Spain?
- Which are the leading brands in Pet Care in Spain?
- How are products distributed in Pet Care in Spain?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Spain
2026 Developments
Key Data Insights
Pet Care Growth Driven by Stable Ecomonic Backdrop
Cat Food Shows Dynamic Premium-Driven Growth
Health Innovation Shapes Pet Care Consumption
Rising Pet Care Value Driven by Increased Spending and Demographic Shifts
Cat Population Growth and Wet Food Innovation to Sustain Cat Food's Lead
Preventive Health Mindset to Fuel Demand for Pet Dietary Supplements
Private Label Brands and Affinity Petcare Maintain Positions through Strategic Offerings
Affinity Petcare Acquisition and Fresh Food Innovation Reshape Growth Prospects
Supermarkets Maintain Leadership in Pet Care Distribution
Retail E-Commerce Accelerates Growth by Enhancing Convenience and Trust
Purina Enhances Emotional Bonding with Innovative Liquid Cat Snacks
El Lobo Taps Humanisation with Natural Health-Focused Dog Snacks
Cat Food in Spain
Key Data Insights
Cat Food Summary
Quality-Conscious Buying Drives Value Growth Amid Volume Moderation
Cat Treats and Mixers Remain Best Performing Driven by Premiumisation
Life Stage and Holistic Health Positioning Gain Momentum in Cat Food
Cat Population Growth and Strong Momentum Underpin Cat Food Forecast
Wet Cat Food Expected to Retain Lead as Fresh Format Innovation Gains Traction
Functional Innovation and Lifestyle Shifts to Sustain Cat Treats Growth
Leading Manufacturers Maintain Positions Due to Strong Brand Equity and Innovation
Gosbi Leverages Ethical Credentials to Strengthen Its Market Position
Supermarkets Leads Cat Food Distribution as Primary Purchase Points
Omnichannel Strategies and Retail E-Commerce Drive Transformation
Volumes Moderate for Nestlé Purina Due to Premiumisation
Purina Launches Felix Deli Moments Liquid Snack for Cats
Purina Launches Purina One Cat Range Targeting Feline Microbiome Health
Dog Food in Spain
Key Data Insights
Dog Food Summary
Premiumisation Drives Value Growth Despite Volume Decline
Health-Focused Innovation Fuels Wet Dog Food Growth
Mercadona Capitalises on Private Label Trends with Innovative Launches
Volume Decline to Temper Dog Food Value Growth Outlook
Dog Treats and Mixers Expected to Accelerate Growth
Innovative Wet Food Formats Expected to Reshape Business Strategies
Retailers and Affinity Petcare Drive Market Leadership through Strategic Positioning
Fresh Food Innovation Enhance Competitive Dynamics
Supermarkets Lead While Pet Shops Gain through Personalised Service
Retail E-Commerce Reshapes Buying Habits with Promotions and Subscription Models
Dr. Zoo Drives Premium and Health-Focused Innovation
El Lobo Innovates with Healthy and Convenient Products
Mercadona’S Private Label Expansion Reshapes Competitive Dynamics
Other Pet Food in Spain
Key Data Insights
Other Pet Food Summary
Declining Volumes Contrast with Retail Value Growth in Mature Markets
Families Drive Growth in Small Mammal/Reptile Food While Fish Food Grows
Cunipic and Vitakraft Leverage Health and Retail E-Commerce Trends for Growth
Functional Innovation and Premiumisation Set to Reshape Small Mammal Nutrition
Small Mammal/Reptile Food Retain Family Appeal Due to Maintenance and Bonding Potential
Declining Bird Population to Drive Volume and Value Contraction in Bird Food
Vitakraft and Mercadona Strengthen Dominance through Portfolio Breadth and Retail Reach
Pet Shops and Superstores Maintain Lead in Other Pet Food Distribution
Retail E-Commerce Expands through Loyalty, Subscriptions, and Digital Reviews
Pet Products in Spain
Key Data Insights
Pet Products Summary
Consumer Resilience and Holistic Wellbeing Drive Pet Care Growth in Spain
Pet Healthcare Leads Growth as Functional Innovation Reshapes Pet Products
Pet Humanisation Drives Demand for Premium and Functional Supplements
Pet Parents to Increase Spending as Pet Humanisation Gains Traction
Other Pet Products to Retain Largest Share Amid Steady Growth Momentum
Pet Healthcare to Lead Growth with Supplements and Wellness Innovations
Leading Manufacturers Strengthen Positions Amid Moderate Concentration Shifts
Pet Shops and Superstores Lead Distribution Followed Closely by Supermarkets
Retail E-Commerce Gains Traction Driven by Loyalty and Subscription Models
Mars Iberia's Pedigree Multivitamins Renewal Reflects the Premiumisation of Preventive Care
Pedigree Dentastix's Repositioning Capitalises on the Multifunctionality Trend
Royal Canin's Veterinary-Diet-Compatible Treats Advance Clinical Precision
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
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This report originates from Passport, our Pet Care research and analysis database.
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