Processed meat, seafood and alternatives to meat is expected to see a return to growth in retail volume terms in 2023 with stable growth being projected from the forecast period. With consumers returning to their old pre-pandemic lifestyles and with manufacturers adjusting to the challenges presented by Russia’s war in Ukraine it is likely that sales will see similar growth rates to those being seen before COVID-19.
Most Austrian consumers are not expected to turn their back on meat consumption, with many still perceiving meat as an essential part of their diet. Nonetheless, concerns over sustainability and health considerations are encouraging more consumers to reduce the frequency at which they eat meat, but especially processed red meat.
Some consumers are also likely to be more willing to go for higher-quality products within processed meat, seafood and alternatives to meat, especially once the economy starts to pick up. Consumers are becoming more discerning of the ingredients, their impact on animal welfare, and a product’s sustainability credentials, all of which is likely to have a growing influence on the purchasing decision.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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