Both retail volume and retail constant value sales of processed meat, seafood and alternatives to meat will be flat during the forecast period as a whole. However, meat and seafood substitutes will continue to exhibit double-digit growth in retail constant value sales.
Animal welfare and environmental concerns will remain at the forefront of consumer thinking. This will encourage players in processed meat and seafood to rethink their business models and, above all, their marketing strategies.
With the purchasing power of local consumers likely to remain under pressure during at least the early part of the forecast period, private label is set to continue to grow in importance. In response some manufacturers, such as Jealsa Rianxeira and Frinsa del Noroeste, are utilising dual strategies: production for private label while also looking for opportunities to add value to their branded offerings to fight the image that many local consumers continue to have of processed meat and seafood as commodity products.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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