Health and sustainability is set to shape product development over the forecast period. In meat substitutes, consumers are expected to start viewing the health profile of products with more scrutiny, prompting manufacturers to be more transparent about ingredients and processing.
Meat substitutes, both chilled and frozen, are expected to see the most dynamic performance in retail volume terms over the forecast period, although the growth is set to decelerate as the categories becomes more mature. This is largely due to the increasingly popularity of plant-based diets and sustainability remaining a key concern among consumers.
The foodservice channel saw a notable recovery in 2021 and 2022, with consumers resuming a similar frequency of eating out to that seen over the review period. From 2023, the rate of recovery is set to stabilise.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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