Per capita sales of fresh meat and seafood remain far higher than sales of processed meat and seafood in Kazakhstan and it is highly unlikely that any major changes will be seen to this situation before the end of the forecast period. Within this context, it is likely that the categories of processed meat and seafood that most resemble fresh products will be the best performers.
Chilled processed red meat and, in particular, chilled processed poultry are slated for strong sales influences over the forecast period as consumers increasingly turn to packaged options instead of purchasing fresh meat and poultry when buying provisions for barbecues. One factor which is expected to prove instrumental here is the fact that much of the chilled processed meat sold in Kazakhstan is semi-prepared, in other words pre-sliced and/or pre-marinated, which offers genuine added value.
Lithuania-based international seafood processor Viciunai Group is set to remain the leading name in processed meat, seafood and alternatives to meat, with its Vici brand very strong in various categories of processed seafood. The company’s products and its iconic Vici brand are highly visible on retail shelves and the brand benefits from high levels of consumer recognition in all parts of Kazakhstan.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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