Processed meat, seafood and alternatives to meat will see strong retail volume increases over the forecast period than in value due to the expected stabilisation of prices, deepened price promotions and further penetration of private label (due to the expected expansion of large retailing chains). For example, Lidl and Kaufland will continue to develop their private labels of Bulgarian origin, namely Rodna Stryaha and Brey.
Improving product quality will be a major factor in driving the category's development across the forecast period. An increasing number of processed meat manufacturers are launching products without artificial preservatives or colourants to align themselves with the growing health trend.
Interest in meat and seafood substitutes will continue to grow in Bulgaria over the forecast period as the number of vegetarians, vegans, and people looking to reduce their meat consumption continues to grow. A rising proportion of consumers view plant-based foods as the antidote to a highly polluting and unethical animal husbandry industry.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!