The growing flexitarian trend among the Belgian population, and the building health, wellness and sustainability trends, will be challenges for processed meat and seafood. With consumers eating less meat and seafood, volume sales for these areas will decline across the forecast period.
Despite the rise of flexitarian consumers, the alternative meat landscape also has negative factors that are set to impact the category. The law has made naming meat alternatives more challenging, as they are not allowed to use meat names.
The health trend pushes people to look more often at the ingredient list of what they buy, and many are looking for a shorter list, viewing fewer ingredients as a positive. In particular, consumers are searching for products with fewer additives and more natural ingredients.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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