The outlook for chilled processed meat is more positive over the forecast period, especially as local consumers have regained confidence in these products following the Listeriosis outbreak in 2018. Brands have regained consumers’ trust in the safety of these products, resulting in improving demand, although this remains significantly lower than 2017 levels.
The local demand for plant-based products has increased tremendously over the last few years, albeit from a small base. Although the vegan community is growing in South Africa, most of the country’s population is comprised of meat lovers, especially of chicken and red meat, ensuring overall penetration of meat and seafood substitutes in the country remains low.
It is expected that the regulation of meat and seafood substitutes will become clearer over the forecast period. Currently, there is no regulation governing alternatives to meat.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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