The forecast period will be marked by a focus on frugality as consumer confidence is marred by weaker economic conditions. Competition for retail share will intensify as consumers become focused on price and seek out more affordable processed meat and seafoods.
Croatians are reducing their consumption of red meat and are including more poultry and seafood in their diets. Sustainability is also higher on the consumer agenda.
The strongest growth potential will remain in plant-based alternatives in the coming years, thanks to the ongoing rise of veganism in Croatia. The vegan trend is most notable among the younger population and consumers living in urban areas, which are also expanding across the country.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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