Processed meat, seafood and alternatives to meat is slated for a positive volume growth over the forecast period, with various favourable background trends expected to drive rising demand. In the retail channel, the ongoing development of chained supermarkets, hypermarkets and convenience stores is expected to make chilled processed meat, chilled processed seafood, frozen processed meat and frozen processed seafood more widely available and this is likely to improve consumer awareness of these products.
During the forecast period, local brands and domestic manufacturers are expected to remain prominent among the leading players in processed meat, seafood and alternatives to meat. Indeed, the two leading players in the category at the end of the review period were both local companies: Nikora JSC and Vake Ltd.
It is currently considered unlikely that meat and seafood substitutes will develop into a mainstream category of processed meat, seafood and alternatives to meat before the end of the forecast period. Despite the global trend towards meat alternatives in recent years, awareness about such products is still very low among most Georgian consumers.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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